Before making a car, first find who you want to sell

Today I'll talk to you about the project.

In fact, this project can not be early early, not because it was just started because in fact, the project has been operating for more than a year, but when it comes to this project team, the original only two founders It's

And I met the entrepreneur by chance at the beginning of this year when we discussed the project with him in a company of about 20 square meters in total. He is doing sonic communications, mainly to do the communication between mobile phones, just like Bluetooth, but no longer paired with Bluetooth. And I've always been more interested in areas related to communications, and that's why I was able to discuss this project with him and have been impressed so far.

The entrepreneur took out two cell phones, showed me his "product," or archetypal styling is more appropriate. That product does not have serious interface, there is only one input box, as long as the application on one of the phone input Arbitrary messages waiting for you to send, the app on the other handset can capture information by sound (ultrasound, human being inaudible) and thus be realistic on the display, and in terms of their technical principles, the presentation can be Said to be successful, the difficulty lies in the information is loaded into the modem after the sound wave part, especially for the interference filter design. Just from the product point of view, far from being able to sell to the point where I asked him how to make money, he said do not know, do not even know who to sell.

I asked him why only two people left. He said that he had originally recruited three or four individuals, all of them doing development and researching and debugging together. At last, they realized the sonic communication. Only later one can not see the development of the company in the short term. The second is that the company is paid less, so after the year it never comes back again. So there are only two founders who have no money in their pockets, guarding the company and contacting others The business is up and running, and tuners are currently being developed to help people develop their instruments.

In fact, this situation is not a minority of companies, but the good wishes, but the reality is always cruel. From what I talked to him, the entrepreneur did not have a clear idea at the outset, just doing it with a vague ambiguity. Take this project, the entrepreneur only impulse to achieve sonic communications, and do not know how to make money after the realization, which is very terrible, the result is the project has been in the prototype stage. This is most likely to happen to tech-savvy entrepreneurs, who have no idea how hard it would be to experience the supernatural excitement of what they did when they actually did it, even if sometimes Efficient scripts are excited for days, though this script may never be used by anyone.

Later, I still gave him some suggestions, of course, by the direction of investors is not reliable, I know only about, do not really understand his stuff. So I emphasize that the advice I give is only a personal contribution to brainstorming. I say that communication technology is an underlying technology, on which numerous applications can be derived. Instead of thinking about what you do, it would be better to encapsulate your technology Into the library, so that people want to do the application to help you think about it. More participation in the activities of entrepreneurs, may find cooperation opportunities.

Something else I did not say, communication technology places great emphasis on standards, our usual communication technologies such as Wi-Fi, Bluetooth, Zigbee, Ethernet, as well as calling, watching TV, these technologies are all international standards, because the communication Is asking for interoperability. Startups create their own communication technology (soniccommunication is long overdue, but the company is obviously designing its own format), and it is hard to grow bigger without big company support. However, if his technology is not used for interoperability, perhaps there is room for survival. For example, shake the WeChat function, to network can be achieved, if the use of sonic communication, it will not only get rid of the network restrictions, but also more real-time.

This era, is not closed behind the time of making cars, before making cars, you have to ensure that the car can be sold; otherwise you made it, maybe just a car model only.