Bill joins the entrepreneurial tide to explore the market ecology circle of children and parents

Following the Wang of the American Regiment, the Xiujuan of the main street and the Xu Chang of the dots, another senior executive joined the entrepreneurial Tide, an Internet veteran bill with 16 years of experience.

Article | Wenqing

Following the Wang of the American Regiment, the Xiujuan of the main street and the Xu Chang of the dots, another senior executive joined the entrepreneurial Tide, an Internet veteran bill with 16 years of experience. Before starting a business, Bill is the chief marketing officer for Renren. The recent creation of the giant Whale network technology company in Shanghai, from the intelligent hardware + Internet assets + content of the field to explore the child and parents market ecological circle.

Bill Frankly, hardware start-ups are not easy things, many hardware startups will inadvertently in many "pits" in the fall, one of the largest pits is from small batch to the production process, how to carry out supply chain management, and ensure good rate. In the past year, a lot of hardware projects have almost planted in this pit, such as the old man's hammer phone. Thanks to his Taiwanese background, he played a role. Bill said that a company headquartered in Taiwan, the world's tenth largest ODM (original design and manufacturing) listed companies, but also Apple selected IPhone6, one of several generations of factories, will become the future of the company's smart hardware in the mass production phase of the partner, At the same time, with the giant whale in the internet of things innovation tide to explore products and technology innovation.

Hardware is just a means of building relationships with users, and Bill not just to make a giant whale a pure hardware company. In the market for children and parents, the whale will start with a 6-12-year-old child, pay attention to their safety, companionship, habit formation, non-intelligence quality development and so on demand, take into account the school and home two scenes, ultimately to bear the Internet assets he has been familiar with the past 16 years, user-created content, user stickiness. Bill in the past two months, intensive ideo design thinking methodology combined with past marketing research experience, conducted in-depth user research and found that the child market is not very good, because stakeholders more, buyers (parents), users (children), affected ( School system and teachers are not the same group of people, and this age of children grow particularly fast, but once the products and services can be done to establish a certain threshold.

In addition, Bill also thinking about the competitiveness of the company, the combination of hardware and Internet assets may not be enough, how to build with the user's emotional ties and long-term trust, product can grow with the user and update, this is the whale in the planning of business models and construction team core competitiveness, want to focus on strengthening the place. Although the hardware manufacturing cycle is longer, but Bill confident in the second half of 2015 can launch the first boutique.

Bill has experienced many fields, such as electricity quotient, portal, community, advertising platform, social networking, mobile Internet,

Before joining everyone, has served as Vice president of Alibaba Group and vice president of NetEase, is a small number of integrated NetEase, Ali and all the different factions of the hybrid gene business representative. In addition to Bill, the whale's founding team is the Internet industry's luxury team: Chiang Yi, former HP Global research and development director, has more than 20 years of hardware and software and Internet experience, research and development of two laser printing products in the global sales of more than 1 billion U.S. dollars, has two entrepreneurial experience; Jiang Jiandong, 13 years of design experience, Is the world famous design company Ideo China's first Chinese designer, a number of works to obtain the red dot and if and other international awards ...

Bill's hybrid entrepreneurial gene, influenced by NetEase and Ali. As the vice president of NetEase, the former colleagues are now the industry's people, such as YY founder Lee Colling, Ape Bank founder Li Yong, Snowball Finance founder Fang Sanwen. These people gave him a lot of inspiration. Bill in Ali, once and Wu Yuming together to build the first generation Ali mother advertising platform, also experienced Ali internal entrepreneurship. After leaving everyone in December 2013, he began focusing on the investment of Angels in the TMT field, covering China, Silicon Valley, Taiwan and Israel. At the same time, he also active in the ALI alumni organization: Aribong, the former Orange will, bat organization, for the Enterprise is the Ali people service; he also served as mentors in several accelerators in the Greater China region, including the Aribong and the Antarctic Circle's Joint Mentor Corps, and the bangcamp of the entrepreneurial state, which helped start-ups grow. Let Bill find that they love the process from 0 to 1.