Blue Harbor Transformation Mobile game Wang Feng reflects six years of entrepreneurial ups and downs

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[Guide] This adjustment by the industry called a gamble.

Blue Harbor Online founder Wang Feng

Tencent Science and Technology Party Kun April 3 Report

Beijing Wangjing, Qiming Building, hung under the huge poster said: "Innovationin mobile games from 2013", two days ago located in the Blue Harbor online announced the transformation of mobile game operators, the original end of the tour, the page tour, although continue to maintain updates, but no longer project new projects, has been in the research and development phase of the project code storage, the appointment of dual CTO, cancellation operations Center and Research and Development center, and the operation, promotion, integration into the project team, jointly responsible for the results of the project.

The adjustment was called a gamble by the industry. Yesterday, Blue Harbor Online founder, CEO Wang Feng in the Tencent Technology interview, it is blunt this is not a retreat of the transition.

Should not be too concerned about the rank of lake

Wang Feng in the past few years, invested in the domestic most successful end of the company Kirin game and the most successful page tour company Game Valley, the recent hot-won mobile phone game "My name is Mt" is also in the initial acceptance of the angel of Wang Feng investment. But its own creation of the Blue Harbor online but only to catch the end of the market downturn, and missed the first wave of development opportunities. In his 6-year career, he admits that the Blue Harbor may not even be able to make it to the present, if not 20 million dollars in the initial start-up.

In the Game field, why is a top angel investor repeatedly frustrated in his own entrepreneurial projects? Wang Feng to Tencent technology to rethink the 6 years of ups and downs and their own game industry thinking. He believes that game companies should return to the essence, that is, the product into the direction.

"6 years ago, we shouted the slogan is ' 3 years in the ranks of the first-line game company, the income of tens of millions of", now look, this is a rather stupid goal. "Wang Feng believes that this goal is stupid, not because did not do, but will be valuable attention to the ranks of the lake is meaningless, only a good product is the core competitiveness."

In the era of tourism, the industry will be the main policy and producer of the position of excessive elevation. Wang Feng said that the past batch of end-travel producers of role attributes, numerical differences quite understand, but not easy to listen to different opinions, these people stick to the game of the future development trends and mobile Internet knowledge, this group of people in the end of the market has a considerable number.

"The past long swim to find a lot of this type of producers, the result of a lot of money spent, but not a large product." Wang Feng, for example. Blue Harbor in the initial stage of business has been too much attention to the position of the main strategy, but now has cut the weight of the position, Wang Feng said no matter what position people should be able to listen to different opinions. Now the Blue Harbor online mechanism has been tuned to better fit the mobile gaming architecture.

"The Blue Harbor has experienced the end tour, the page swims, now the transformation is not the retreat transformation." Wang Feng said.

Mobile games mainly rely on social communication

After the adjustment of the blue port online since April 1 in the iOS platform launched the first mobile game "Sword of Kings", the day that is the top pay game ranking first position, and then in order to further expand the size of the user, Wang Feng announced that the game is completely free of charge, and the user to pay the previous payment Currently, the game is now in fifth place in the app free action Game Rankings.

Wang Feng believes that the "Sword of Kings" in the mobile device full platform of the release also means that the blue port officially from the traditional end of the company formally transformed mobile gaming company, this is the Blue Harbor in six years the boldest the most crazy adventure.

When talking about the way of promotion, Wang Feng believes that the way mobile games are spread is different from the past. He revealed that his microblog announced the "Sword of the King" and the release of the Blue Port transformation, and get Friends Cai, Wu Gang, fu (micro bo), such as the mountain Tiger, such as forwarding, the news quickly spread. In addition to the microblogging platform, the spread of the micro-credit public platform has also made the Blue Harbor online transformation and the iOS platform "Excalibur" products released by the players are the first time to hear. These are the reasons for the "Sword of Kings" on the day of the launch of pay-for-game ranking First Direct reason.

Mobile games and the past to rely mainly on the game media to publish soft text, booking promotion of the location of different ways, mainly rely on social media word-of-mouth spread. Wang Feng believes that the transition to mobile gaming business, we must completely from the point of view of the mobile Internet.

iOS profits more than twice times as Android platform

The market size of mobile games will be enough to support a group of listed companies. The reason for Wang Feng to make this judgment is that, in 2003, Shanda has relied on the end of the trip to the Nasdaq, but at that time the PC network game market capacity of only 80 million users, and today's iOS end users have more than 100 million, Andro users are up to 2-3 times the users of iOS. This market capacity is far more than the 2003-year end of the market capacity.

Compared with the page tour, the profit level of hand tour will also be very considerable. Tencent Technology has learned that the current page tour developers and distributors are divided into 3:7 or even 2:8, which greatly restricts the profitability of developers. In mobile gaming, however, there is no case of publishers gobbling up developers ' profits. Wang Feng revealed that the current iOS platform developers and Apple division into 7:3,google play and research and development on the same level as iOS, but because of the uneven domestic Android Market, so iOS will become the main mobile game profit platform.

Wang Feng predicted that 2013 mobile gaming revenue will occupy the blue port online revenue of Two-thirds, and his current biggest concern is whether the second or even the third mobile game can reproduce the success of the Sword of Kings, this will become the Blue Harbor online transformation success or failure key.