Cai: For entrepreneurs, making money is the first

7.5-7.7 start-up weekend weekend activities in Xiamen, the special coffee held in the event, the well-known angel investors, the United States Mito Chairman Cai on the development of mobile Internet and entrepreneurship-related topics with the participants of the entrepreneurs, entrepreneurial team to share. I talked about a lot of dry goods, such as creativity, implementation, financing, changes in the mobile internet age.

There's no use in creativity.

Creativity is of course valuable, but sometimes the idea is quite worthless, and in Cai's view, the idea that without an executable program it's basically worthless. Cai A picture of a work of art (see chart below), which was sold at Sotheby's auction last month at 5 million pounds. It was just a piece of white paper, but the famous Italian artist Fontana a few strokes on it, why is it worth so much money? Because it shows a concept, in a plane with a knife to shape the three-dimensional. The artist was the first to think of it and make it, so the idea was valuable. But in China, if there are such ideas, they may soon be plagiarized or imitated. So it's worth the idea of finding a more effective way to do it.

Cai that only good ideas and ideas should not compete. He cited the example of Hao123, 4399 founder Xingping. Xingping do the Internet has a feature: he makes products only in Guangdong Meizhou a small county to stay, almost do not go out, also do not participate in any activities, unless to find Cai win in Xiamen. "Hao123 is starting from 2000, 4399 is done from 2004, if the original also participated in the competition there is no hao123, there is no 4399 today's development." There will be countless people competing with him. "The real good ideas should be done, and it's hard to be successful in a game with an idea," Cai said.

But Cai that the game is also meaningful, the game can be shared with you, can recognize some people, it is possible to dig their own just lack of talent, or exposure to VC, investors and so on.

Making money is the first priority for entrepreneurs.

Why start a business, simply say two points, make money and ideal. To CAI experience, basically all China's entrepreneurial competition is basically to the ideal to rely on, said too high-sounding, to the public good, to cause, to change humanity, "these are very nonsense, only after you earn money, the second phase of the ideal can be achieved." For example, Xiaoping and I, after we make money, now only possible to achieve the so-called public welfare, ideals and so on. More than 10 years ago, I just wanted to make money, so you don't have to be ashamed to say you want to make money. Making money is your first thought! "

Minnan people say that making money to eat, make money to eat, this is our first demand. Enterprise how to make money to survive first, let employees have pay, there are bonuses to take, is the entrepreneur must think. Even if you get a raise, think before you spend money on whether the spending will bring benefits.

The difference between a southern entrepreneur and a North entrepreneur

Combined with their experience and experience as angel investors, Cai that the south entrepreneurs do things more really, think good how to make money began to do, like many personal webmaster. There are some big projects in the north, but for the entrepreneur, if the goal is ambitious at first, is there a chance of success? There is, but very little. So, the entrepreneurs of these big cities going northward can not think of the great Plan all day, attend the meeting today, participate in the discussion tomorrow, change the plan unceasingly, will accomplish nothing in the end.

Get an investment and start a business? NO

"To have a belief in entrepreneurship, do not always want to get money to start a business, it is not reliable." It can only be enforceable if you think about how to survive before you get the money, convince people around you, and let your relatives and friends invest in you to support you. Get venture capital and start again? That's very difficult, "Cai said.

Cai is also frankly "warning" entrepreneurs: participation in entrepreneurial competitions, mentors, investment people give advice 80% is not reliable, including himself. He thinks it's hard to say a few minutes, even if one hours are difficult to get to the project, and investors don't necessarily understand it. Investors listen to the project all day, different thinking, ideas, implementation plans, they are not all understand.

But it makes sense to take part in an entrepreneurial competition, because investors will make a mess of comments, which is a challenge for entrepreneurs. The entrepreneur can use this to revise the plan, said has the reason to improve, some entrepreneur thinks that does not have the reason, must insist own idea.

Opportunities for mobile Internet: tools-entertainment-electrical quotient and terminal diversity

We have entered the mobile internet era, cai a few data: One months ago, Li announced that 35% of Baidu's users through mobile phone to visit Baidu, today has more than 40%, and every month is increasing. Taobao 35% users use their mobile phone to browse the Web. The group now has a single monthly income of more than 1 billion yuan, two years ago its mobile phone orders for 0, but now nearly 50% from the mobile end. These all indicate that more and more people are turning to mobile phones, the mobile Internet is the established fact!

Then Cai analyzed the three most important differences between mobile phones and PCs:

1. Some young people produce dozens of pictures a day, based on the application of the picture must have a very big opportunity. Cai that the picture must be the most important in the future, because the picture is more direct and persuasive than the text, and the presentation is clearer. Some products related to pictures, such as photography, have good prospects.

2.LBS because mobile phone mobility, including the ability to lock location search nearby restaurants, hotels and nearby people, so the mobile phone will break the boundaries of the PC, location-based application requirements are also very large.

3. A social network that is based on a contact book is either based on a classmate, is based on a co-worker, or is based on the same hobby. But only the address book is our most important relationship. Micro-letter is based on the most successful address Book a product. Cai think how to use the good Address Book to do application is a question worth thinking deeply.

"The development phase of mobile Internet and PC Internet is similar. The PC Internet starts with the tool product, for instance the Internet Express, the Storm audio and video, the sky, the Huajun downloading and so on, the tool type product must be first developed. These two years we have seen mobile applications, such as ink weather, beauty Mito, and many are the application of this type of tool. But the next step is to enter the entertainment product development period, such as: Music, video, game-related. Music, video is not easy to make money, but the mobile game last year only a billion of of the share of the year to achieve 60~80 billion share, this month, the income reached more than 10 million of the game has been several. ”

After the tools, entertainment applications, the next wave, about two years later will enter into E-commerce, industry, vertical stage, Cai suggested that interested entrepreneurs can now start to transform, if now still have to do tool-type mobile application already late.

Cai advises mobile internet start-ups not to go it alone, he argues that the biggest difference between mobile internet and PC Internet is that it is speeding up and now needs to be more successful, which requires a team of at least two or three people to succeed. The probability of personal success is low.

Future mobile-end hardware will be more diverse

Most mobile apps are now locked in a mobile phone terminal. "Over the next two or three years, we'll see a variety of mobile ends." We will probably see the popularity of Google Glass, Apple iwatch in China, and the variety of mobile screens that are starting to appear. "Mobile internet has been expanding to a variety of terminals, Cai that the mobile Internet business opportunities are still very much, if you do not seize the opportunity to find a smartphone, to see if you can seize other opportunities, there is a lot of room." (Start-up state, editor/key-sensitive)

The above text according to Cai in Startup Weekend speech content collation, has Cai I review.

Attached: Cai Sheng Weekend speech record (see next page)

First of all, thanks to 20 teams, for everyone to contribute a wonderful creative, these 20 ideas to us a great inspiration, and then thank all the entrepreneurs in this side of the 54-hour struggle, everyone's insistence itself is a kind of training for entrepreneurship. As I said two days ago, starting a race is more about enjoying the participation, it's a game.

Are ideas valuable? Creativity is of course valuable, but sometimes creativity is worthless, and creativity has no value without an executable solution. The artwork I showed on my phone was a piece of paper with a knife on the paper, which was auctioned a few months ago, priced at 3.5 million pounds, and the final price was more than 5 million pounds. Just a few pieces of white paper with a knife, the Italian famous artists to create such a simple work of art, why value so much money? If you are a buyer, buy this piece of papers, he will row a few more. He shows a concept, in a plane with a knife to draw its three-dimensional, but he was the first to come up with and made, so the idea is valuable. Back to the Internet creativity, if you think of such a way in China, may soon be stolen, or modeled on the Sotheby's to auction. So it's worth the idea of finding a more effective way to do it.

Good idea is not to participate in the game, such as xingping such a great person, he did the Internet has a feature, he made products only in Guangdong Meizhou a small village to stay, rarely go out, unless to come to Xiamen to find me. hao123,2000 years do, 4399,2004 years do, if the idea to take out the game is no hao123 nor 4399 of the development of today. There will be countless people to compete with him, destroy it, really good ideas should be done, the first idea to go to the game is generally unsuccessful. But the game is also meaningful, you can share in the game, you can recognize some people, maybe you lack a technology, marketing, planning, you may meet a suitable person here. or exposure to VC, investors, communication contacts.

What is entrepreneurship? 1. Easy, make money 2. Ideal

But basically all of China's entrepreneurial competition, the project is basically to the ideal to rely on, said the hall, to public welfare, career, change human, these are all nonsense, only after you earn money in the second stage can be achieved, for example, in Xiaoping and I earn money after this stage may be to achieve the so-called public welfare, ideals. More than 10 years ago, I just want to make money, people do not shy to say you want to make money. Making money is the first thing to think about!

The Chinese meet the first sentence always ask, have you eaten? In Minnan's words, "Do you have your armor?" Minnan people say make money, call to earn food, make money to eat, this is your first demand, only earn money to think other. Enterprises how to make their own money to survive, so that employees have wages can be issued, there are bonuses, you have to think. In this process, if you can get the money, spend it and think about whether you can make money.

Southerners do things more really, think good how to make money to start doing things. There have been some big success projects in the north, but for entrepreneurs, if the goal is ambitious at first, is there a chance of success? Yes, but very few. So, if you're in a big city like Beijing, Shanghai, Shenzhen, all day long thinking about great plans, attending meetings today, attending discussions tomorrow, and constantly revising your plans, you'll end up nowhere. Southern people like the personal webmaster that group, at the beginning, I think, how can I let the site survive, I want to earn advertising fees, this chance of success is even greater.

Entrepreneurship first to make their own survival, entrepreneurship to have a belief, do not want to get money to start a business, it is not reliable. Only when you do not have the money to think how to survive, from the people around you persuaded, let your parents and friends to invest in your support, this matter can be enforceable. Do not want to first get venture capital to start a business, a lot of venture capital is nonsense, including myself, only you make money, I am willing to vote for you.

To participate in the competition tutor to give advice 80% is not reliable, including myself, if he understood that he has done, why invest you, but also to comment on you? In just a few minutes, even an hour is hard to say your project, VC are not necessarily understand. A day to listen to 20 projects, different thinking, ideas, implementation plan, we all understand? We're not God! Sometimes it's fuss to deal with. It is because we do not understand, so we put up a mess of comments on the idea, this is the challenge for you. Through this challenge to revise your plan, it makes sense for us to improve, some entrepreneurs feel unreasonable, we must adhere to their own ideas.

Mobile Internet is no longer fashionable today, three years ago, when I was talking to Teddy Boy and Wu Xinhong, I was very fulfilling, because I saw what others could not see. Countless data prove that we have entered the mobile internet, just to mention a few data: Baidu search in the one months ago at the Shangri-La meeting published data, Li announced that 35% users through mobile phone access to search, today has more than 40%, and every month is increasing. Taobao has 35% users using mobile phones to browse the Web. The group now has a single monthly income of more than 1.2 billion, two years ago mobile phone orders are 0, but now has 50% from the mobile end. More data have already explained that, in addition to our hard-working Internet people are still using computers, most people are turning to mobile phones, mobile Internet is the established fact!!!

Where are the opportunities for mobile Internet? There are three most important differences between a mobile phone and a PC:

1, some young people produce dozens of pictures a day, based on the application of the picture must be the greatest opportunity. Today, there are a number of projects related to the picture, the picture must be the most important in the future, because the picture is more direct than the text to convince the fact that the way to show more clearly, with pictures of photography-related.

2, location lbs because mobile phone mobility, including the ability to lock places to search the nearest restaurants, hotels, including nearby people, so mobile phone will break the boundaries of the PC, based on the application of geographical location is the largest.

3, based on the social network before the address, either based on the classmate, either based on colleagues, or based on the same hobby. But only the address book is your most important relationship, which is your best classmates, colleagues, friends and relatives, micro-letter is based on the most successful address Book a product. How the product uses the good address Book to do the application is a question worth thinking.

The phases of mobile Internet and PC Internet are similar. PC Internet is a tool-type, for example, the sky, Huajun download site, tool-type products will be developed first. In the past two years, we have seen mobile Internet applications, such as: Weather forecasts, beauty Mito and the use of such tools. But today, the next step is to go into entertainment-related things like music, video, games. Music video is not easy to make money, but mobile games last year only a billion of of the share, to 6 billion to 8 billion this year, the monthly income reached more than 10 million of the game has been several.

So now that we have entered the tool, entertainment type, but the next wave, about two years later will enter into E-commerce, the industry of vertical stage, interested can now start transformation, if you are still doing tool-type application already late, this is a time consideration.

As for personal entrepreneurship, the biggest difference between mobile internet and PC Internet is that it is speeding up, and today you need a team for more rapid success, at least two or three people have the chance to succeed. Be sure to abandon the individual to do, the probability of success is very low.

All mobile Internet is now locked in the phone terminal. Over the next two or three years, we are looking at the diversity of hardware and the diversity of the mobile side. In two or three years we will probably see Google Glass in China, Apple iwatch or a variety of screens, the so-called mobile internet has been changing to various screens, if you do not seize the opportunity to take the phone, to find a way to seize other opportunities, there is a lot of space.

We should be happy that we are in the rapid development of mobile internet era, and finally bless students to start a successful business.