CEO Fang: N Pits for three startups

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In my opinion, many of the continuous entrepreneurs are brave, they have an immortal dream, continuous persistence and executive power. One example is Fang, a model of student entrepreneurship and a push CEO, who has reached 550 million of service users. In this 36 Krypton + entrepreneurial knowledge of the offline activities, Fang for most of the first time the audience reviewed their 8-year, 3-time venture skipped N pits.

First venture-Hardware "ready"

The first venture, Fang do is a hardware product-a "standby" charger, can be charged to the phone when the phone address Book automatically exists on the charger. Because of this product he has a lot of television programs, when Li also took him to CCTV. Recently, everyone in the hardware, especially in the mobile phone hardware-related products, but Fang's experience seems to be "cold water." Fang This hardware to do 6 years later to sell to Baidu, he to this time hardware business share a few sentiment:

First, market education: market demand and users really go to buy is not a concept: The 05 mobile phone market is the Nokia Symbian mobile phone has just launched a front-camera era, a large number of mobile phone switching, Address Book backup is very troublesome, and the advent of the emergence so that consumers can plug into the charge can be back to the directory. But after the introduction of products Fang found that there is demand and users will not for this demand to run to find, to buy is two different things, this need to do the hardware students understand.

Second, innovative products in the search for the leading users, risk control is easy to fall in the hole. At that time Fang thought of making preparation a standard for mobile phone manufacturers. And Fang ran to Ningbo and mobile phone fighter waveguide (sales more than 20 million a year) to talk about cooperation, he still remember. The person in charge says, "After you finish this thing, chip all sorts of get through, our waveguide each match, each station gives you one or two block of authorization cost." "This moment let him have a feeling of wealth." But in practice, it is particularly difficult to make the leading user (buyer) use it. For example, TCL later in the hope and preparation of cooperation, the hardware has already passed the National 3C certification, CE certification, but the enterprise will still require the small hardware to hit 8000 volts-because enterprise standards are enterprise standards. And because of this, it takes 3-5 months, and the chances are gone (timing is critical).

Third, the problem of scale and iteration. Fang start-up prepared to understand that the hardware scale and iteration is a difficult task. That year's mobile phone is also constantly changing, prepared although the Chinese mobile phone 70% compatibility rate, compatible with more than 1000 mobile phones, but when two mobile phones get together to data switching past, 0.7*0.7=0.49, that is, the compatibility of the standby application scenario is not more than half. and a person with experience bad situation, need 10 people say it is good to offset. As a hardware product because there is a continuous mobile phone launch, so that the product also need to constantly upgrade, so they can even do automatic upgrades. But a hardware product is always in the Bata state, you know how sad reminders. Up to now, Fang still has more than 1 million of the inventory, if joking when rubbish to say probably can sell a 300 yuan. Fang is now paying 2000 pieces of storage every month, and has kept these products. "I think of this lesson when I pay my rent every month." ”

Why do you have a good business model for laying a net?

After contacting the handset manufacturer and thinking that he could become a millionaire, Fang immediately launched a second project to lay a net. 06 or BT ERA, BT has a most common experience is to download a thing 99% when there is no seed, kneeling for 1% of the seeds. Because BT is called human for me, I am for everyone's concept, you share your downloads, but the person who downloads to 99% is waiting there just as you are, so the people behind them are coming up, but the only way to get the most out of the computer is to go after the most popular movies. And for such a dilemma, the egg net makes a good business model. Everyone downloads This movie is paid, but you put it as a seed share upload you are able to get money, like 10 dollars a film. They take care of the content of copyright party, the proceeds of the copyright party 40%, to leave their own 10% as intermediary fees, the download to do peer-to-peer upload share when you can get 3, this 3 may come from different uploads. They even thought about the WEB 2.0 business model in the age of only blogging, sharing a recommendation to get 10% of the revenue, thinking about the bandwidth of the carrier and dividing the operator into 10%.

But this pattern, then was the Thunder to kill. Because Fang they considered at that time, everyone needs to be willing to open the server upload, and the Thunder does not tell you can do upload operation. Fang in the egg net that when considering all the benefits of a business model, you have to think about whether you can use it without taking care of its interests, and this approach makes the utilization very high.

"Alongside the wealthy" may be the beginning of a painful experience.

After the Fang business is still in the Address book as a starting point to do the product, in 07 did a directory of cloud backup. But because of cooperation with state-owned enterprises, state-owned enterprises and the internal changes, the decision-making within the system has become very slow, the entire structure has been disrupted, Fang at the time of the ideas and efforts in vain in this. Because of this experience, Fang feel the next big money is very happy, but may be very tragic things, if you find a farmer entrepreneurs to invest in the process, or find a very big investment partner, don't be too happy, this may be the beginning of painful experience. In addition, in this case, the entrepreneur can try to think about making money, instead of thinking about doing value, the real value must be fully controlled by themselves to do.

"Elephants" and "needles"

And the following things let Fang pay about tens of millions of of the tuition. In consideration of the address Book can not be high-frequency use, Fang in 09, there is no micro-letter, rice chat in the case of "a letter" this idea (the first IP SMS products, one year earlier than Apple), the address Book, SMS all take over. If both sides are a letter user, they can communicate through a letter of IP SMS.

"A very ambitious invention is also tragic. "Someone asked Fang if Tencent would do this," he said. Fang's answer is that Tencent is an elephant leg, kicking over I can take a needle to stick it. But as a result, Fang's environment is not in front of an elephant, but on the migration path. "When you're on a big guy's strategic migration main road, it's almost impossible for you to succeed in Gladiators arm." When you start challenging these big projects, find your own place. ”

Help entrepreneurs Landfills

After accumulating more than 10 million users still be killed, Fang still accumulated a lot of push, long connection related technology. Like other entrepreneurs, Fang that a push is a hole that the developer spends at the same time as it does when the cost is constantly involved. So Fang is now doing a push, is to help developers want to do the ultimate, and the cost of the lowest. At present a push has been able to do more than the other home level of the load capacity.

Fang now thinks you can't use ants to fight elephants, but you can help a herd of cows to besiege a tiger with your partner. Now, they are helping developers to apply incremental updates to their users, and to try to change the volume based on user preferences. After eight years of entrepreneurial things, Fang want to do is to win with everyone, and do the things that come naturally. Don't think about building a very large ecosystem, thinking that all people will grab your scalp and expect you to help him solve the problem.