Chat online education with the founder of Chi-Zhi network: The combination of on-line and offline

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Wisdom Lesson Network (smartstudy) authoritative teacher Team

Smartstudy founder, CEO and CIO Wei Xiaoliang

Article | Guo Wenjun

At the end of last month, more than 20 well-known training teachers belonging to the new Oriental announced their collective escape on Weibo, and their new owners were the first to be online in February this year. Compared with the "giant" level of the new Oriental, the wisdom of the network is the innovation partner is the first set up a start-up company last year, mainly in line with the way to cut into the English training industry to study abroad business, and this can be said to focus on the line under the new Oriental most profitable business.

The entrepreneurial environment for online education has changed a lot compared to last year: not only is the traditional offline organization looking for "broken innings", the Internet from the big players are also in or out of the hole, for startups, online education has become a difficult red sea.

Unlike startups, where the "single point of Entry" is different, the creative partners of the network are more willing to describe their products as "ecosystems", in the view of their CEO Wei Xiaoliang, This is also the advantage of participating in online education: the increasingly rough teaching services and technology in the field of education in the offline training institutions leave an opportunity for innovation. and through the corresponding layout, such as the product on the current very smart correction Network and Wisdom Lesson Network, terminals on the combination of PC and mobile, the future of O2O opportunities, Even the possibility of education on wearable equipment ... There are many Wei Xiaoliang ideas about the present and future of education.

Before starting a business, Wei Xiaoliang spent 9 years in New Oriental, and eventually even at executive level. This has also become an opportunity for this interview: What will online education look like to people who have worked in an offline training organization for years? And how does the new form of education deal with the relationship between teachers and students? And in the future, how will education under line be merged?

Product: individualization and standardization of education

The ecosystem mentioned by Wei Xiaoliang refers to the learning process of "learning + learning + feedback". Landed on the product, it formed a network of innovative partners and the wisdom of the network to correct the match: The online course of wisdom lesson used to learn, extremely intelligent Correction Network (hereinafter referred to as correction Network) for students to submit the results of the exercise, feedback is divided into two aspects, One is to correct the online distribution of foreign teachers in various countries in the form of composition and oral correction for students to practice feedback, one refers to the Intelligent learning Program on the Internet, through the students learning process and the effect of the follow-up, to give corresponding suggestions for the adjustment of the curriculum plan.

In this process, the correcting net satisfies the student's individualized demand. In the traditional training institutions, if not a high price of one-on-one service, students can not enjoy the complete oral and writing correction service, because the need to occupy a considerable number of teachers resources, but for the students who need to prepare for the exam, this is really a need.

The practice of correcting the net is to put the need for correcting to the teachers who sign the platform, then develop a standardized process and online tools to improve the efficiency of the teacher, so that the correction to the teacher is a piece of time can be completed, and the student side of the 0.3 yuan per word for the standard fee. On line for 10 months, according to Wei Xiaoliang to the entrepreneurial State reporter revealed that correcting the network is currently correcting the amount of 400 per day, and the overall average of each student's consumption amount in 300 yuan-400 yuan.

and correcting the net is different, the wisdom lesson net takes is to use standardized way to output content. In the field of online education, we often hear about the pros and cons of live broadcast and video broadcasting, and the Wei Xiaoliang team chooses the recording course + the presentation of live service, which means that in the classroom of wisdom lesson, there is no teacher-student interaction, classroom atmosphere, which makes the scene more real. Wei Xiaoliang wants to sacrifice this sense of reality to ensure the quality of course content: the course is more manageable, teachers ' energies are not easily dispersed, and it is easier for both teachers and students to schedule recordings and school hours.

To avoid becoming a "copy online" version of the offline classroom, Wei Xiaoliang deliberately emphasized the "slicing" concept of the online wisdom lesson: the so-called slicing a bit like a teacher's lesson plan, the whole course content according to the knowledge point cut into an outline, and students watching video, you can follow the outline of the list of choices for their own focus. The benefit is that the same course can take care of students of varying degrees and different learning rhythms.

And the part of the video broadcast, Wei Xiaoliang with live online questions and answers to solve the problem by topic, in the later stage of the test, Chi class network will gradually arrange for students to explain the appropriate exercises and online answer courses, to solve the problem of lack of interaction on line.

The problem with online education, compared with offline education, is that individuals tend to slack off after a lack of real-world oversight. Wei Xiaoliang replied: "That class when you want to wander, I have no way", in Wei Xiaoliang view, the problem of hard to solve the line is still difficult to solve, and he thinks he can do is to make products more viscous, more convenient, to improve the completion rate of the course.

Relationship: Liberating teachers ' physical strength

At present, a total of 39 teachers in the Chi class online, the network and the teachers have signed an exclusive agreement, which means that these teachers online courses, can only appear in the Wisdom lesson online.

Wei Xiaoliang that the Nets have two main attractions to these teachers: identity and benefits.

A sense of identity may have something to do with the motivation to start a business. When Wei Xiaoliang was a teacher in New Oriental, he once thought it was a relatively low job: repetitive lectures made him a physical laborer, and it was difficult for the industry to develop an atmosphere of accelerated teaching. In the form of recording and broadcasting courses, there is also an aim to liberate teachers from repetitive teaching behaviors, for an online teacher, the previous course design + a cycle of filming completed, a course of teaching work is basically completed, coupled with the relative stability of the policy of study abroad, The way online can be said to liberate their productivity.

The interest is related to the way of the network of Wisdom lesson. Compared with the training institutions under the same line, the interests of the teachers are more closely related: On the face of it, the two sides are only divided according to the turnover of the course, but in fact, a teacher's record can be paired with different courses and packages, and the teacher enjoys the share of all the turnover.

Offline training institutions often have to face the problem of runaway masters, similar to other "experience-speaking" industries, teachers in the education industry have strong persuasive power. For these teachers, after the formation of a certain reputation, to go it alone, whether from the freedom, or income, is a better choice; but for training institutions, the exodus usually means no small loss.

At present, however, the network and these teachers have not yet formed a competitive relationship of interest: The two sides signed only an exclusive agreement on the line, and the famous entrepreneurs usually online, in small class teaching, the online institutions for them, on the one hand can increase income, on the other hand can increase the fame, diversion to their own offline courses.

It is also related to the position of the network of Wisdom class: Wei Xiaoliang's opponent is an offline training organization with more than 20 large business, through the provision of more refined courses and services to attract offline teachers and students, and the real personalized, one-on-one curriculum, relying on offline training institutions to complete. This is also the essence of the online education that Wei Xiaoliang understands, the ability to move the line to the line, and the things under the line continue to rely on the line, "the future of education must be O2O, but online with offline", in Wei Xiaoliang view, through the line of seamless fusion, Having more options for both practitioners and consumers is what online education now means.

The future: The imaginative space of pluralism

In the interview, Wei Xiaoliang told me that he had been playing for one months 10 days 2048, an hour a day, he felt he found the educational products on the mobile side of inspiration.

In fact, last year, marking the online line soon after the launch of their own mobile end. Like many products from the PC to the mobile end, the mobile end of the correction network is only its own PC side of the screen version. According to Wei Xiaoliang revealed that the mobile end of the product even a total of only thousands of users.

and 2048 let Wei Xiaoliang to their mobile end product again full of confidence, in this popular subway bus in the small game, Wei Xiaoliang harvested the key words have fragmentation, game mechanism and sense of achievement.

Fragmentation refers to the fragmentation of learning content, and Wei Xiaoliang experience on the mobile side, few people can maintain a long period of attention, and the network has been slicing the course content is actually very suitable for fragmentation: a two-minute idle time to learn a knowledge point, and then through the game settings and integration functions such as design to make learning more fun. For many students, exam-oriented education is a kind of anti-human existence, but through these designs, Wei Xiaoliang want to try to use the form of human nature to do education: in the seemingly relaxed and fun process of achieving a sense of accomplishment, and the carrier from the game into learning content.

And how to give users more sense of achievement? In addition to the rewards of integration and clearance, Wei Xiaoliang also concluded that mobile products are actually connected at the end of the game. So he's also thinking about joining social factors on both the mobile end and the PC side, such as working together on a problem, looking for a companion for a test, or interacting with a teacher and student, through socializing, Wei Xiaoliang wants to do is to migrate to the line of learning relationships.

If there is no social function and a formal mobile end to slow the pace of innovation partners, Wei Xiaoliang also tells me something that sounds pretty good: In a team of about 200 innovation partners, one group of members specializes in wearable equipment. According to him, the current hardware has been basically in line, intended to be online at the end of this year, but he refused to describe the specific shape of the product, but said it could "break through the dimensions of education", and when it came to this, Wei Xiaoliang with cautious self-confidence: "If I can't do it, I'll be bragging; I'm not a fool. So I'll just let you finally see. "