China Internet Entrepreneurship Challenge: Finding the Internet innovation power

A few days ago, to "the Dream of the future of the net" as the theme of the 2012 China Network Entrepreneurship Challenge finals and awards ceremony in Beijing, from the Internet industry, venture capital institutions, university students and media representatives, including more than 300 guests together to witness the birth of the championship. In the end, Wang, from Shanghai, has won the fourth session of the Chinese Network Challenge National Championship by virtue of his personal sharing of entrepreneurial projects.

Excluding the players in the field to play the level, each of the entries have their own innovative points and characteristics of the business model, throughout the finals, it seems to be able to find out the Internet innovation Power (310328, fund bar), as well as different innovative power of different effects.

A vision of a monopoly

First of all, the 3rd entry Project China Gift Resource Network as a representative of a series of professional portal is still the pioneering challenge of the main entrants. The project started with entrepreneurs seeing internet gaps in some real-world industries and eager to capitalize on their perceptions of the industry and the http://www.aliyun.com/zixun/aggregation/5739.html "> Internet technology to fill this gap, the end of the first-come-first-served, monopoly of the industry's information, electricity, advertising and many other resources. The different areas of these projects are based on the characteristics of their respective industries and the use of a variety of profit models.

It is not difficult to see that, although the speed of the development of the Internet is obvious to all, but its development in China's absolute time is not long. There is still a large part of social production and life that has yet to be integrated or fully integrated into the Internet. It is expected that there will still be a lot of market gaps waiting for entrepreneurs to explore and explore.

Through the final results of this contest can also be seen, although this kind of innovative projects relatively robust, profit points are clearly visible, some of the project also initially achieved profitability or government departments to support the policy, but investment experts and industry veterans of such projects are not particularly favored. Summing up the reason for the investor does not agree with the entrepreneur's "first come first" assumption, short-term entrepreneurs may be due to precursors advantage to gain some benefits, but the relatively low technical threshold determines that similar products will be a large number of follow-up, and squeeze the survival of the entrepreneur space. If the technology and consciousness are not guaranteed to lead, the blue Ocean will become the Red Sea sooner or later.

Shanzhai Sniper Innovation

In the course of the game, the judges asked the most of the question is also: if XXX also do so, how do you deal with? Your competitor has xxx, XXX, how are you different from them?

Simply put, whether entrepreneurs or investors, industry experts, are worried about the "cottage" of the sniper. Superposition of various reasons, seems to be in the Internet field, infringement of intellectual property rights is more difficult than any other industry in China, the result is that China in the field of the Internet as a representative of many industries, each has a creative impulse people have to put more effort to consider their own results how can not be others simply "cottage", Rather than consider how your own results can achieve greater business value. I believe that a lot of them have or will think so: if the results of the various types of barriers to ensure that their own income, then rather than for others to do wedding clothes to eliminate the idea.

Recently broke out of the million-flush (300033, shares) Tort case seems to be seen as the internet against the "cottage" a key campaign. The future of Internet anti-"shanzhai" policy environment, will directly determine the power of China's Internet innovation is strong or not.

Looking for real needs

The winner of this competition, it seems, has pointed out where the true power of Internet innovation comes from. This is a personalized reading and sharing of the app software, mainly to provide users with personalized, intelligent reading and application experience, so that reading becomes easier.

According to the number fourth contestant Wang introduced, currently the download installed capacity is nearly 100,000, daily active users nearly 30,000, accounting for One-third. The personalized user experience has become a popular major factor, adding a lot of impression points.

This personalized reading and sharing of the entrepreneurial project has also been the guests of the judges unanimously praised, in search of the President Chen Yu give le know very high evaluation, he is very recognized and appreciate is doing this thing, because the third generation search and Le know there are common, are in the direction of personalization, open to work. If you know that there is no investment now, he is willing to invest, also do not have any shares, only to express the knowledge of the project concept support.

It can be said that the joy of knowledge to win in its audience for the real needs of the understanding and catering. Rather than most of the other entries by virtue of some of their own advantages to create cheap and make their own profitable supply, and then strive to adapt to the user and change some of the inherent habits of the innovative model. (ISI)