College students ' entrepreneurship: The ultimate failure in the fight against investors

"Entrepreneur" &i dark Horse that entrepreneurship is a natural human rights, but never encourage college students to start a business, there are many reasons, the most important one is that puny college students, entrepreneurial failure rate is too high. This year is the hardest job year, many college students may think, since the work is not easy to find, simply start their own business as the boss. It's not that easy. Below I black horse net to say a puny university student (let him call him small K bar) to start a business failure case-this is typical, enough to let many ambitious want to start a university student as Mirror: I am a southerner, stature is not tall. In school, every time the gymnastics will stand in the first row, from small to large, academic performance is not too good, not too bad. I was reading a second-rate university in my hometown. Because the family is poorer, from the university, I was more eager than other students to succeed: to help businesses run business, reselling daily necessities ... Through their own diligence, accumulated the first money. In this process, I know the later venture capitalists. He is the boss of a Shanghai company, doing home building materials business, is said to be worth hundreds of millions of, age 40 years old, people say he is always. Once, he always led to our school recruitment, find no way, just met me, I not only help him to point the way, gave him a business card, did not think because of this, he actually remembered me. After that, he came to school several times, I can drink more, and he slowly established a good relationship. I did not want to start a business after graduation, just want to earn some money to subsidize the family. After graduation, I went to a home appliance business company to do sales, did more than a year, feel not too big meaning, began to want to do their own, but there is no clear direction. At this time, he always call me, said he wanted to set up a new company to do electricity, ask me if I have any good suggestions, he felt I know more about the Internet. To be honest, I really thought I knew the internet at that time. Because I read a lot of science and technology blog every day on the internet, when I really do it is completely in a state of understanding. I always wrote a plan book, about 30 pages, repeatedly modified several times before they were sent to him. At that time I did not care too much, did not think after more than 10 days, how always call, let me go to Shanghai, said there is a very good project to cooperate with me, also said that the Secretary has helped me to book a ticket. At that time I was hesitant, after all, my sales work is relatively stable, no intention to resign, (but also want to go to Shanghai to see). After I went to Shanghai, I changed my mind. Before, I have not been to Shanghai, Beijing, Guangzhou, such a big city, inside the heart is still eager to fight in such a big city. See what total, learned some things: he always has a relative, in Zhejiang area there is a garment factory, but the sales are not too good, a backlog of a large number of goods, find He, ask why there is no the idea of the stock. He is always a look at the online Korean clothes house sell very fire, think the electric business is promising. In fact, he doesn't know anything about electricity business. He does not even send mail, and do not use QQ, talk about business basically on the wine table. He hopesLooking for a young man who knows the internet, he thinks I'm the most internet-literate young man he's ever seen. He made a relatively generous condition: I went to Shanghai, he provided housing, at the same time give me a monthly fixed monthly salary of 15,000 yuan, plus a new 10% of the company's shares, the next year I am eligible for the agreed price to buy 5% of the shares. He is also willing to take out a certain stake, reserved for the future team. I agreed without much thought. At that time, I did not consider the control of companies, equity issues, but feel that the conditions are generous, they are young, can afford to lose. I chapters with him, the company by my own decision, he can not interfere. He always promised to invest 2 million yuan in the company's operations. When I got the company's business license, I began to fantasize that one day I could stand in the capital market and ring the bell. We begin to solve one problem at a point: first, the problem of choosing an office location. I am still in the honeymoon period, when I advocated the office in the urban area, he didn't even ask the price, directly agreed. He has a wide network in Shanghai and soon found a cheap and nice office building. I am a rural child, saving is the first principle, so bought some second-hand computers and desks began to office. That time, the company in fact, I am a person, no money when it is always to, never thought of the record of that period of time in the end how much money spent. Then there is the question of hiring. I am very confident of my ability, think I can find some new people, and then take the hands of these newcomers out, another unspoken meaning I do not want to recruit experienced person. Finally, I recruited a total of four young people who were as inexperienced as me: 1 in administration, 2 in operations, 1 in technology, and mostly college graduates. I still feel uneasy, and find their own college students, so the company has a total of 6 people. He also agreed to give us a one-month salary and basic operating costs of 200,000 yuan, and repeatedly assured me that the remaining 2 million will soon be all over. A few of our young people are excited and ready for a big fight. At that time, we really have no experience, that as long as a website to build a good SEO, there is traffic, do the so-called user experience, business will naturally come. Next we need to solve a few questions: what products to sell first. He has already had a batch of clothes in his hand, and he told me that this consignment will be our first batch of products. We do not have much choice but to go directly to the clothing electric dealer. This completely violates the basic principle that the marketing starts from the user demand. Next is how to sell the problem. My university classmate said, can first open a shop in Taobao, but I think there is no total backing, pure just a Taobao shop does not have any significance, must do their own mall. I decided to go to Zhejiang's Service factory to look at sourcing. At that time, I took my classmate to visit the clothing factory, the first time with their own is the feeling of the boss. In fact, the expedition, complete, I simply looked at the quality of clothing, and listen to the boss advocated a bit, a hot head, back toWith what total bombast: 1 years to achieve 2 million yuan sales, the investment earned back, why always listen to also very happy. I put all my money into the website development. Because I do not understand, web development relies entirely on technology. Technology actually does not know how to do the product, the only way is to copy others. We went everywhere to find other electric store template, and then at the smallest cost copy a template, the site can finally be used. At that time, the distance to get the company's business license has been nearly one months. During that time, several of the employees who had been recruited in advance did not have much of a day except to read the newspaper and drink tea. The website is finally online, I think it's just passable. At this time, I always had a disagreement. Why always think that the home page should be black (as the main color), so as to appear in the atmosphere, and I think it should be pink, more in line with the taste of young people. On this issue, I do not compromise, do not give a total face: I think he is older than me, but I know more about the Internet. Finally what the total compromise, agree to follow my plan to do, but go before I said, must find ways to sell products to make money. After the first conflict, I haven't been talking to each other for a lot of days. After the website is online, I am busy doing promotion propaganda. I put the product picture to the website, the next day my main job is to write soft wen, let them go to each forum hair, to each big QQ group to publicize. I have also asked Baidu keyword bidding and other promotional methods, but (those costs) is not our small companies can afford. (After doing a lot of publicity), I hope to sell some clothes out, but I failed: the site online, in addition to friends I know, almost no access. Slowly, my heart began to panic: the clothes did not sell, why the total delay has not been promised to hit the company, the company's 6 people still need to pay. I decided to play my own offline sales ability. In addition to leaving a person to stay in charge of day-to-day business, I took the rest of the people out to sell clothes: put clothes in each clothing store free consignment; Contact Taobao shopkeeper, let them sell. I have done sales, but also better channel cooperation, and soon opened a little situation, clothes slowly have some sales, with little income. But as the company's business began to get better, I had a second conflict with him. He thought that my practice was against his original idea. He thinks the company must be an electric dealer, otherwise he will not invest. I actually have no say in this company and have to compromise. After the quarrel, he sent out a financial bill that would require financial signatures for more than 5000 dollars, and then told me again that I had to finish the sales task. I put the focus on the electrical business website, and my classmates to discuss how to do every day. Everyone like a hot cat on a hot pot, facing the warehouse stacked clothes, helpless. In the wasted, confused, helpless, we spent another two months. It was one of the most frustrating periods of my life. I want to find the electrical business in the industry to communicate, do not, because I do not have the power of the business circle of capitalSource。 I also wanted to go to the day of the cat and Jingdong Mall, but when I look for the past, the other side of the request is authentic and brand, and we sell clothes even a formal brand is not. In fact, I do not understand the operation of the electric operator, has recommended the total recruitment of a familiar cat's operations director to assist me, and ultimately frustrated. Six months later, we almost no achievements, the company had to close down, I also with the total contract, leaving Shanghai this sad place. For the next half month, I thought about where I was losing myself every day: 1 arrogant, not open-minded. As a result of their own university was once the so-called campus cattle, so the ability of their own extremely confident, in the absence of understanding of the industrial environment, the situation, rashly think they know the electric business industry. In fact, in the university era, I just look at some gorgeous things, not systematically in a field of in-depth research, puny, the result only sadly ended. 2 lack of electrical business experience, no planning. I should first learn about the electrical business industry, especially the experience of small electric business entrepreneurs. But I Toda, started to do a so-called mall, in fact, I should start from Taobao shop. This (greatness) not only consumed a lot of money, the most important thing is to make investors gradually lost trust and confidence in me. In the beginning, the most important thing is to find ways to let investors trust themselves. In addition, I should start the business and then recruit, rather than the business has not been opened to recruit 5-6 people. 3 is not good at communicating with investors. I later watched the TV series "Chonghuan", understand the total problem between himself and where: blind Toda, with the boss made an unrealistic goal. Traditional industry bosses are different from real VC, and they want to see results quickly. 4 neglected to survive first. Starting a business should be what money to do, to survive the most important. Do not understand, I should find a good company, imitate innovation, rather than start thinking about positioning, innovation these principles. 5 Find an unreliable partner and team. In the case of what I do not know, and an investor who I do not know to start a business, and the other I find the partner actually do not know anything, it is fatal. Small K later began to find a job, I black Horse network reporter asked him, regret the original entrepreneurial choice? Xiao K said, there will be opportunities to choose a business, but the university graduates first work is indeed more independent than a graduation project to be a lot more reliable. Http://new.iheima.com/detail/2013/1216/57152.html