College students two-year profit 700,000, how do they do it? Medium）

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Most people have no interest in the experience of starting a business, but how can a successful entrepreneur be portrayed without these uninteresting experiences?

"Smart Box founder Zhang Ming/Salt Technology contributor" in college students two-year profit 700,000, how do they do? In the paper, salt technology writers mentioned that we have earned income in two years, and today we are going to tell you the story behind it.

If it's the most fascinating thing about starting a business, I think it's the one thing people see in every entrepreneur's success, people calculate his profits, his shares, but people don't know what they're going through. Most people have no interest in the experience of starting a business, but how can a successful entrepreneur be portrayed without these uninteresting experiences?

We are also the same, the previous article on how some of our college students to success in two years to make the company profit of 700,000, this article I would like to talk about the transition before I nearly broke the story, and what we have experienced.

The blow of passionate entrepreneurship

In the January 2012, when we were four or four seniors, we were already starting to prepare our graduate entrepreneurship program--educational robots. In order to this entrepreneurial project we four people prepared a patchwork of 100,000 yuan to start the money, for the students at that time, we have a huge sum of money.

With money, there is a project as if the future of the light has been in the hands, but the reality is not as good as intended.

We chose to educate the machine industry because our team is very fit to do this-there are people who play with robots from an early age, and people who can make all the important parts of a robot. Coupled with the education of robot profit is very high, based on the above points we hold 100,000 yuan embarked on the entrepreneurial road.

In the decision to do educational robot, salt technology writers have done some market research, we found two places in Chengdu and Leshan four primary schools to do questionnaires, but also in the domestic robot QQ group to find nearly 100 teachers in the online questionnaire survey. The results of the survey reflect the large market of educational robots, and many people are interested in it, and students are willing to get started on this new thing.

It seems that this should be a good news for us, and let us have more confidence in the market. But does the results of the investigation really have anything to do with the actual operation? Perhaps, but the relevance of market research and real marketing operations is not as strong as we generally think, with a lot of invisible links.

With a four-person 100,000 yuan to start funding, with the results of the survey, our four co-founder to the education robot market. According to the original idea, we want to go through the Bureau of Education with us to run a half commercial and half business activities, if the effect of the activity is good, we can find the science and Technology Bureau, the formal introduction of our products into the school. We even think of the worst way, we do not have a school in the first run, there is always a line.

But it turns out that neither method is working. We found people in the Education Bureau, and we found that it is OK to let them do the activities with us, push our brand, but it is very high demand for our funds, no 2 million this activity can not be done. It also includes some relationship operations. In addition, semi-commercial non-commercial activities in the form of students can not use semi-finished products, if it is finished, it involves an open mold problem. A robot open mold need 200,000, and we this is a set of robots, there are dozens of types, is the most basic there are several kinds of light open mode of money is not we can pay.

This is a series of questions we never thought about before choosing the project to start a business. We don't even have the consciousness to open the mold, we think a plastic shell mold, buy a board also a few dollars, your point may also have dozens of pieces. And we did not expect to do the activities need so much money, our upfront plan financing only think of hundreds of thousands of of the size.

Because of the money we have to give up from the Bureau of Education from the plan to push down, and the second choice to let the salesman a school of a school talk.

There are a lot of problems in this process is that we did not think of the beginning of business but real, such as open mold, such as promotion, such as funds. I think the salt tech readers should not make such a mistake.

How easy is school promotion?

I said we a school run a school, some people will certainly ask: you really good products, the school will not buy it?

The reality is, after our salesman ran off the leg, the school also felt that our products are good, but they will not buy. Why? Because the school list is not decided by the school. That is to say, the school procurement is not a school can decide, but unified through the provincial education department or the municipal Education Department a special "audio-visual tube" or specialized food procurement departments to purchase, and then distributed to various schools. That is to say, even if the school wants to buy our products, we need to report to the Department of Education for the relevant departments to purchase.

This is back to the starting point, so that the appropriate departments to purchase the words we as a small business, want to pass the Department of Education, such as the procurement conditions are difficult. Whether it is the qualification, the strength of the company or the operation of the relationship, it is difficult to do.

Are you going to say that if you don't have the money, you can finance it? Financing is very difficult for us as a micro-enterprise. VC, Angels and VCs have a high threshold for such institutions. Let them take 200万来 to do this product, unless your product is really unique, out of the injection can detonate the market. Or your products have a large market share and the market is very good. And we have nothing, financing difficult to imagine.

China's Youth Entrepreneurship International program to our docking and investment people also docking a lot of financing resources have not succeeded in the end. For many reasons, some investors feel that the market is not the market they want, and some feel that the project is not too tight business model. They are more willing to invest in a project that is quick and has a high profit margin. In the end, there are no fewer than 10 investors and institutions, basically in contact only once.

At this time we found that educational robots may not be suitable for us, or not suitable for us now, this market is not really a few college students take 100,000 yuan can be driven. When we realized the problem, it was June 2012, and our 100,000 dollars were 20,000, and our team had grown to 8 people.

We no longer want to do the education of robots, but how to let the company survive. Finally we chose the transformation, the control board. This is not difficult for our team, after all, educational robots also need to use the main control board. The main control Board of Educational robot is our own research and development.

So we don't really have a transition, just step back and do the robot brain business.

Are you really ready?

Salt tech readers, when you jump into the entrepreneurial army with your dreams and joy, ask yourself, are you really ready?

Do you know what you're doing? Do you know how many competitors there are in the market? Do you know what the problem is? Do you know how to get rid of them? All these questions, if your answer is yes, then congratulations on your joining to sleep, eat not enough, open your eyes every day in how to live life. (to be continued)