Creative good startups: why go to the closure?

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; A company called Stylehop, a start-up company that found fashionable goods, closed its doors 2 years later. The business model of the company to explore the process: to get the seed investment, the business direction is to launch a fashion game, so that consumers play fashion games, according to the different ways of consumers to push different fashion items. But due to difficulties in late-stage financing, it has to compress funds and turn to businesses that can make money faster.

This process, many entrepreneurs have experienced similar things in the early years, entrepreneurial how similar ah. The business model of the company entered into the second phase, the fatal error of this phase, leading to a complete closure.

What is the business of this period? The way to provide retailers with fashionable consumer goods is to suggest a group of women's views to provide advice on purchasing purchases by retailers. Although the model looks good, the money is direct. But in the process of implementation, a fatal mistake was made, in the pilot phase, the company chose to negotiate with the top management of the retail company, and if the advice is really effective, it means that some of the top executives who make the purchasing suggestions and decisions are facing layoffs.

In this way, from the implementation point of view, and did not consider the interests of the other side, but only the overall interests of the company, which will not be successful, did not find the right person, if the first to find the highest 618.html "" "" "and perhaps the opportunity to succeed. In addition, for traditional department stores, in the downturn in the economy, for new things, to try to spend more money, not all companies have such an open-minded mind, the test of fresh purchasing methods, may mean that the failure, means the risk, which for large companies, traditional companies management, is the most fear.

From this failure case, entrepreneurs in entrepreneurship, not only to consider the business model itself is correct, but also to consider the specific implementation process, involved in which stakeholders.

The final appearance and result of the world is not necessarily optimal or best, but it is the result of game of interest-related party. Ignoring the stakeholders, the good ideas are in vain. (Text/Huang Liang)