Decoding the profitability of business-to-business websites

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Advertising revenue, membership fees, offline activities, and other income are the main sources of revenue for business-to-business websites, but in practice, the use of some techniques can often lead to significant revenue gains. The author decodes some of the usual revenue-raising techniques for business-to-business websites. Of course, these skills are used for business-to-business websites that already have some customer resources and have a place in the industry.

Change the rules of website AD sale

Profitable business-to-business sites have unique features, but in common, advertising revenue accounts for a large chunk of revenue. This is because the scale effect of the Business-to-business Web site is very significant, the more members are accommodated, the greater the value of the product developed by the website, the easier the profit. Alibaba, for example, is less reliant on advertising. But other business-to-business websites can only rely on advertising because they cannot attract a huge amount of members. The disadvantage is that after the profit through advertising, the site has a natural impulse to increase the advertising position. As a then, more and more ads, the experience is worse. General advertising position Pricing reference factors include: Similar site pricing, industry profits, corporate benefits, advertising positions, site indicators and so on. Adopted is the form of price tag. This pricing has its drawbacks, that is, the value of the site may be underestimated, the future prospects for the development may be underestimated. So some business-to-business websites have changed the rules for selling ads. The use of on-site auction to sell advertising position. It can be an online auction, or it can be an offline auction. Auction this way can stimulate the buyers ' enthusiasm and passion for consumption. The form of advertisement auction avoids the communication between the competitors, so that the price of the auction really reflects the value of the website advertisement. According to the author's understanding of the situation: the advertising position of the auction, its overall income higher than the price of a separate sale. Of course, to carry out advertising auction, the first thing to do is to optimize the advertising position, not the more advertising bit the better, but the number of appropriate, the best publicity effect.

Increase the mystique of development products

An artist must have appropriate exposure, but also have a certain degree of mystery, pull away and fans distance, this scale is difficult to grasp. The same is true of Internet product development. In the search for business-to-business websites, almost all business-to-business sites have a search box, and the product that is developed around the search is the priority of the search results, including the priority of the product presentation, the priority of the vendor ranking, and so on. But manufacturers are familiar with the rules of the product. When they promote such products, they give the reason: it is not Baidu's bid. Because of too much knowledge of the product, instead of buying interest. In fact, the revenue from the search bids in the major business-to-business websites is not high. But instead of changing the search rankings into another form, it has a better effect. Alibaba, for example, launched the integrity of the search results are essentially a new organization. For example, some sites launched the opportunity to deliver, nothing more than the user before the passive search, to become active information submitted. But in this way, the mystery of the product increased, but can get the favor of manufacturers.

Pull the gap between big free members and fee members

The Business-to-business Web site lists the difference between a fee member and a free member's entitlement, but through these lists it is found that there is very little difference in substantive functionality. Just some of you have the VIP logo, I don't have the difference. In fact, business-to-business websites have their own embarrassment in distinguishing fee-charging members from free members. Reduce the function of free members, pull out the gap between the two, will reduce the amount of browsing site. The functional gap between the two is small, there is no comparison, fee members will not renew. Apart from some of the title, the Business-to-business website must create value for the fee members, some core functions should let the fee members enjoy, such as the intention to buy the contact of buyers, to ensure that fee members first contact the buyer, and then facilitate the transaction. On this basis, is the marketing, after-sale and other aspects of the franchise. All in all, the author would like to say that the fee members should enjoy the product sales to help the great rights, and free members do not have such rights.

Above, the author said that the financial technology, just to increase the income of the skills, rather than the essence of income generation. The nature of business-to-business profitability, MA has said very clearly: to the customer's pocket to dig 5 yuan, not directly asked him to, but first to help customers create 10 yuan, and then extract 5 yuan of money. This article by ya Ya Game mobile phone: http://www.yayawan.com/Original, reproduced please indicate the source.