Deep analysis of the impact of external chain on SEO optimization

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Deep analysis of the impact of external chain on SEO optimization

Many well-known, the impact of the site ranking factors include the internal structure of the site itself, the content of the quality of the site, the layout of the key words and outside the chain. The structure of the Web site, content quality and keyword layout is the basic content of SEO, do all this and can not achieve the ideal effect, a site to get a better ranking and weight, must pay attention to the site's outside the chain of construction, then outside the chain for SEO optimization impact how big? Love the stars today to give us a deep analysis of the outside chain for SEO optimization impact.

First, to understand, what is the chain?

The so-called chain, for example to explain: if other sites have a link to their own site, then this link is called the outside of their own site chain.

Second, the external chain to enhance the role of the site weight

We usually say that the weight of the site refers to the PR value, Google is the introduction of a way to determine the level of Web pages, the importance of the method, a site PR value can also reflect the quality of the site and the popularity of users, the PR value of the calculation method is a very complex program, but no matter how the algorithm, The external chain definitely has a decisive effect on the PR value algorithm. A site to get a higher PR value, must have a certain amount of high-quality outside the chain, or the most of the chain, love stars that high quality of the chain than to the amount of high PR value, and stability is better.

Third, high-quality external chain how to obtain

High quality of the chain to at least meet a condition, is done outside the chain of this site must first have a higher PR value, then first we have to understand which site PR value is higher? For the high PR value of the Web site group Love stars summed up as three categories: government agencies, well-known news portal, non-profit organization of the website. If you can do some of these sites to their own site to do some outside the chain, then for their own site rankings, weight will have a lot of help.

Four, how to get more outside the chain

The first link is to increase the chain of an important way, the exchange of links when the general change is the home page link, it is well known that the weight of the home page is the highest in a website, so the links to the quality of the chain is also very good. But to remind the vast number of webmaster friends, exchange links, we must regularly review the links to avoid those affected by the search engine penalties to their website quality. In addition to increase the chain of methods there are soft, blog, forum signature and many other methods, no matter which method to increase the chain, the key is to adhere to, only to continue to do so will make their own site has a better result.

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