Du Jianjun: Eight years of entrepreneurship, with "heart" marketing

Wen/Sinorama reporter Chen Xiaofang from Shenzhen April 11, Shenzhen.　　"China's first marketing channel change Summit Forum" in Shenzhen Airlines Building, the planner is a little man named Du Jianjun, his title is the Shenzhen Management Consulting Association, Chairman of the far-reaching advisory body.　　On this day, it is the Du Jianjun children--Shenzhen far-reaching Enterprise Consulting Co., Ltd. was founded eight anniversary. Maybe for a lot of people, a company's memorial is not newsworthy, but in fact, a difficult to find details are: The guests attended the 8-year service Partners Huang Group president of China, but also Lenovo computer, the United States Microwave electrical appliances, BYD shares, Shenzhou computer, Fuannacompany home Textiles leader,　　There are Du Jianjun in Tcl's many comrades, these people now have a lot of hundreds of millions of yuan enterprise leaders. This is not so much a forum as a party, a friend's party, a brother's witness. In this highly commercial city, in this era of increasingly thin feelings and trust, 8 years of cooperation is a rock-like witness, more than 10 years of friendship is a testament to human nature.　　Although success has become a digital game, far-reaching advisory bodies may not be successful, but a 46-Year-old man's entrepreneurial anniversary instant let impetuous stop in the footsteps, let the secular end of the window, let the emotion in the time of the needle infiltration ... From 1992 resolutely gave up the doctor work from Henan Luoyang to Guangdong, Du Jianjun has 8 years of TCL experience, during the period to do the branch general manager, regional Director, sales company vice president and Minister of Public Relations, but also has 8 years of entrepreneurial experience, from the actual combat marketing back to the Enterprise "doctor" role, This kind of life seems to be a reincarnation fate, but also saturated with Du Jianjun every critical moment of choice.　　Looking back, it seems still can hear that year that month, the struggle of humanity, endeavor, still can see from the general marketing general return to the Enterprise consultant after the loneliness ... Now the Du Jianjun, more is a wash qianhua after the insipid and detached. In response to the film director Chen Kaige said a famous saying: "I am not in rivers and lakes, but there is my legend." Du Jianjun's "Tcl prequel" Outside said Du Jianjun, mostly talk about his 8 years in Tcl brilliance.　　But he himself, but more care about the previous "buried in the days", he called it the "Middle Ages" of his life, but also the root of life, without it, there is no back flowers and fruit. At the end of 1963, Du Jianjun was born into a poor peasant family in Henan province. The father was a honest peasant, and the mother was a good Christian.　　The parents ' character has left a deep imprint on Du Jianjun. There is one person who has a great influence on Du Jianjun, and that is his eldest brother. Du Jianjun's eldest brother is a victim of an era, because of the Cultural Revolution, as Sanmo, although his grades are good enough to go to any famous university, but still have to return home, when the primary school becoming, early to bear the burden of supporting the family. Brother's studious, tenacity and sense of responsibility are Du JianjunThe heart is quietly sprouting. Eldest brother's meager wages still can not let the poor family economic situation has improved, borns 14 people can only rely on a large pot of coarse grain hard to live, eat mouth straight spit sour water, the taste of that uncomfortable Du Jianjun still remember.　　In high school, although the schools are 2 kilometers away from home, but in order to save the Bang to school, Du Jianjun had to run every day between home and school, rain or shine. However, compared to eldest brother, Du Jianjun is lucky.　　From primary school, middle school to high school and then to college, he successfully completed his studies. After graduating from Henan Xinxiang Medical College in 1983, Du Jianjun was assigned to work in a military hospital in Luoyang, becoming a doctor who envied many people.　　But this is not the real beginning of his good life. At that time, under the state-owned system, enterprises have just graduated from the university students have "three forbid" provisions: no further education, not to graduate, no transfer.　　To the positive Du Jianjun, it is undoubtedly a more terrible yoke than the devil.　　At the end of 1984 a study opportunity finally let Du Jianjun see a little hope, but it is that a little hope in the end is a ruthless paper to kill. That winter was especially cold for Du Jianjun.　　In countless cold nights, he heaved himself on the ground, where is his way out? Do you want to stay in this place like backwater in your whole life? In that paragraph should be fresh and colorful youth years, accompanied by Du Jianjun is not tenderness tempting and romantic, but lonely and Qing. When not complacent, Du Jianjun chose to continue to learn. In his spare time, he learned acupuncture, a large number of reading literature, history, philosophy, psychology and other Chinese and foreign books, but also completed the theoretical composition of the college diploma.　　Until now, Du Jianjun to Mozart, Schubert and other masters of the classic repertoire also familiar. Those years, in the streets and alleys of Luoyang, people will often see such a figure: riding a shabby bike, carrying a small satchel, holding a book in his hand, he is Du Jianjun. Du Jianjun because of understanding acupuncture technology, can treat some incurable diseases, so often after work for local people free acupuncture. [Page] In this way, several years, such as a day, Du Jianjun to help people at work, after work to help people acupuncture, plus a wealth of reading life, the original boring life has become full.　　But he never stopped the urge to go out.　　With the advent of the extraordinary 1992 years, Du Jianjun's life has also been rewritten. In the spring of 1992, after Deng Xiaoping's speech in the south, the magnificent reform wave swept through the divine land and stirred the Du Jianjun heart. After a friend's recommendation, Du Jianjun obtained a Huizhou company's application information.　　At this time, he has been horizontal descendent, decided to seek life in the south of the opportunity.　　A week before the departure, Du Jianjun mother from the rural home to Luoyang, pedal tricycle with his mother took the Luoyang city stroll, he thought, this may be in the south before the last one to mother to filial piety. Central Plains World War I fame 19June 13, 92, Du Jianjun carrying 200 dollars and a bag of various certificates, with uneasy and extremely eager mood, set foot on the train from Luoyang south to Guangzhou. After several Du Jianjun, two days after the night, in a rainstorm, finally arrived in Huizhou.　　Because friends work, unable to contact, Du Jianjun had to find a black and broken in the vicinity of the "10 Yuan Shop" live. That night, Du Jianjun hog not sleep, the future is full of worry and fear. He felt like a solitary boat floating on the sea, and had no idea where the future would drift. "But, in any case, you can't go back, even if you're a janitor or a sweeper."　　He told himself so secretly. After all, Du Jianjun in Southern communications Huizhou company to get south after the first job. There is no legendary high salary in the South, nor formal administrative duties, but from a factory doctor like a handyman.　　Nevertheless, Du Jianjun still do not miss any opportunity to help others, such as helping other departments to write plans to help personnel recruitment personnel, and even for colleagues, for the leadership of massage massage ...　　Soon, Du Jianjun ushered in his career a major opportunity: he used Huizhou Group to Beijing to unify the opportunity to recruit, not only the south of the booth attentively decorate, and exceeded the recruitment task, but also actively help TCL Electronics group Vice general manager Wu Ke completed the recruitment task.　　by Wu Ke Referral, Du Jianjun met let his luck, then TCL Electronic Group President Li. First into the TCL Du Jianjun grasp is the personnel work, now Li many love will have a lot is he was one of the pick out. Later, Du Jianjun also did administrative work, management of the canteen, management of security, management of health, management of the project.　　Many years outstanding personnel and administration work, let Du Jianjun wide knot popularity, also make Li greatly appreciate.　　1995 an opportunity, let Du Jianjun from behind the scenes to the podium. That year Spring Festival, Du Jianjun in home visits, also intends to Zhengzhou inspected the color TV market. The results of the expedition surprised Du Jianjun. At that time, he almost went to Zhengzhou all the shopping malls, saw a lot of color TV brands, such as Pandas, peonies, leaps, and so on, but is not found to have TCL shadow. As he decided to leave, he finally found a dusty TCL TV set at a corner of Asia mall.　　This, deeply stung the Du Jianjun.　　From his hometown back to Huizhou, Du Jianjun first thing is to Li reflect this situation. For this, Li also don't know? Just, as the hinterland of the Central Plains, Zhengzhou has a vast rural market, and has a wide range of traffic and powerful radiation, but it is this ancient military battleground, has made many color TV manufacturers here to fight for several years, how TCL can bang into the central plains,　　What is the best way to win and remain invincible? Later, the head of headquarters in the two consecutive hours of meetings, three easy decisions, eventually LeeTung sang, let Du Jianjun set up and as the general manager of Zhengzhou Sales company.　　The financial and human rights headquarters shall not interfere.　　Du Jianjun Thus opened his military career as a marketing generals. Recruitment, shopping malls negotiations, advertising planning, housing leasing, decoration layout, Zhengzhou branch of the preparatory work in Zheng Jianjun organized under the organization. Before the product came to the central Plains market, Du Jianjun and ingenuity through the news media public Relations action, the first to seize the media commanding heights, creating a strong point of the trend.　　April 13, 1995, when the branch officially announced the establishment of the five major shopping malls in Zhengzhou, the counters have been waved to them frequently. It is understood that TCL Group to the Zhengzhou company issued the sales task is from the opening to the end of 40 million yuan, but surprisingly, from April 13 to June 24, less than 3 months, only a few major shopping malls in Zhengzhou, retail sales have nearly 3000 units, far beyond the market estimates and product sales ideas. After three years, this weak doctor unceasingly uses his wisdom to launch "The bean curd divides", "the Concrete Canal", "the edition Big Basket" as well as "wears the shorts to dance" and so on marketing ingenious plan, has won nearly 500 million yuan's sales in Henan province, lets many marketing masters to plunge the glasses,　　The Du Jianjun of some classic marketing cases is still a case of many MBA schools.　　Among them, Changhong and Tcl's Central Plains war most let people relish. July 1996, scorching. Henan's color TV industry as hot as the midsummer also ushered in a near-white-hot stage, which, especially Changhong and Tcl's duel is the most intense. In order to meet the price of Changhong, TCL Henan Branch Planning a "July flow of Fire" plan, originally a very ordinary promotional activities that is, color TV to old for new.　　But Du Jianjun it with a stirring theme-Luo neutral famous oil painting "Father" link up, advertising word is: "Father gave us food, we give father what?" This deep, inspiring, tearful advertising language has become a classic in the history of TCL marketing.　　In that competition, Tcl swept the race. Changhong Mister Yurun has lamented: in the home appliance industry, services to see Haier, sales tcl. Li also said that our competitiveness is not research and development capabilities or manufacturing capabilities, but sales capacity.　　And Du Jianjun, is undoubtedly TCL market in the history of the war is worth remembering one of the characters. In the Li of several requests, Du Jianjun later from Zhengzhou branch back to Headquarters, as TCL Sales Company's deputy general manager and the Group of Public relations minister, and once again to enhance TCL image and promote marketing changes made a contribution.　　[Page] However, he chose to leave as Du Jianjun's career developed to its peak.　　With Vantage eight years of marriage to leave, the reason for Du Jianjun is simple: To do what you really want to do. June 2000, Du Jianjun into the management consulting industry, participated in the creation of Shenzhen Mckent Enterprise Consulting Co., Ltd. and "China Marketing communications network." At the beginning of 2001, the official establishment Shenzhen far-reaching enterprise consultant Limited publicSecretary。 Speaking of far-reaching establishment, and Du Jianjun as an expert was invited to Vantage do a training experience is not unrelated. At that time, Du Jianjun in the Chinese emperor's lectures praise such as Tide, Yu Shihua Emperor's a senior proposal he set up his own consulting company. After six months, Du Jianjun Indeed set up a far-reaching, since also with Vantage knot.　　Flash eight years later, Vantage and far-reaching strategic cooperation has remained unchanged. At the eight anniversary of the celebration of the reception, the far-reaching staff for Du Jianjun sent a mysterious gift-a far-reaching 8 years of growth documentary.　　Du Jianjun after reading, Gallop shopping for many years he still can't help to fall moved tears, of course, this tears is also full of the 8 years of hard work of the bitter memories! Du Jianjun was originally a more than tens of thousands of managers, but because of a choice, today he is still in the Eschi, a year 5 million of the sales struggle for entrepreneurs.　　Some people will be likened to a jump machine, suddenly from the height of hundreds of meters fell to the ground. "Identity has changed, the threshold has changed, others have changed your vision, you have to learn to change the position of thinking." Du Jianjun frankly.　　Indeed, before the others are competing to negotiate with him, and now is to be a third party to patiently negotiate with others, the adjustment of the psychological gap, is really the first step to start a business. "To do business is to live, the mentality of living and do not live in a state of mind is completely different." You will find that all theories need to be implemented into very small, youyanjiangcu details. "Early start-up, because of funds tight, Du Jianjun most unwilling to do is to look at the ledger, also dare not want to pay wages."　　However, no matter what difficulties, far-reaching still survived.　　Compared with other consulting firms, Du Jianjun has no international educational background to show off and no strong consortium support, but he relies on "heart marketing" to win praise from one customer after another. "Do the consulting industry, to withstand loneliness, you can not really take the initiative to knock on someone else's door, to use time to knock, knock at heart, with feelings knocking." Knock the door more often and the door opens more often.　　"Du Jianjun said. Du Jianjun even said to himself that he had wisely chosen a fool to walk the road. Still, he never regretted it. "A man's foot cannot enter two rivers at the same time." "There is no house, what is it?" When the decision to choose a start-up, there is no plan to leave their own retreat. And he has always believed that in China, third-party knowledge services will be more and more popular, far-reaching is doing today's business, create tomorrow's business. Someday, it will grow into a towering tree.