Electric dealer launches "first try to buy" service, screening credit buyers big data to help

　The size is not in doubt, when the new product purchase quantity is little, no evaluation, things small expensive do not know is own style ... There is a recent test of water, the "first try to buy" a sweep of your entanglements.

Recently, there are electric dealers to "talent members" issued an invitation to launch the "first try to buy" service. It is reported that consumers can be within a certain amount of money to purchase goods, such as dissatisfaction can be returned unconditionally. Industry experts believe that the "first white to pay after", "installment" and other flexible way of online shopping for the electric business industry injected new vitality.

Large data screening Credit buyers

At present, the service has been in some clothing sellers pilot run for nearly two months, according to consumer habits to determine each consumer can "first try to buy" product range, currently only to the cat "T1~t3 grade talent" open, never in the days of cat shopping consumers, need to freeze a certain amount in the balance treasure to try the service, and each consumer The scope of "buy first", the amount of equity, repayment date are also different.

Consumers choose to have a "try to buy" logo after the merchandise, the direct order, no payment, received after the first trial experience, appropriate to the payment. If it is not appropriate, you can choose "I tried, feel inappropriate" direct return, do not communicate with the merchant and communication, the resulting freight will be confirmed after the return of freight insurance compensation. Consumers first choose to try after the purchase of goods, the system will also help consumers determine a repayment date, when consumers try to buy a favorite items, confirm the receipt of goods only on the repayment date before payment can be.

However, if the consumer overdue payment, will not be able to enjoy the "first try to buy" service, after payment, and within a certain period of time there is no violation of the situation, can be given to thaw, again enjoy the service.

"Credit" type of financial products frequently

Statistics show that since the June 12 trial operation, nearly 20,000 goods provided the "first try to buy" service, more than 126,000 buyers to buy 134,000 goods, the final completion of the transaction of goods accounted for 87.2%.

It is understood that "first try to buy" service first in the apparel category, the future is expected to cover other vertical market. In addition to "pay first," the installment of the "credit" type of financial products also began to appear. If you buy a 3999-yuan laptop on the internet, pay 3-period payment, 1333 yuan per issue, and you can move the computer home without spending a penny more. Days of the cat's "installment" Service through Ali small loans will be a one-time payment of goods to the merchant, the consumer instalments to Ali small loans, support 3, 6, 9 period of payment, 3 period free of charge.

In fact, the "first trial and payment" model is not a cat initiative, Beijing East before the introduction of the "Beijing-East White Stripes" is also seen as a combination of online shopping and internet finance. Consumers click on the activity page "Qiangbai", the input of personal information to activate the net Silver Wallet, the choice of bank cards for real-name certification, you can inquire whether they are eligible for "IOU", the maximum can be 15,000 yuan on credit, 30 days payment can be free of charge.

Consumers in Dangdang, Suning easy to buy, Gome online shopping can also "credit", but these electric dealers are working with the bank. (Wen/journalist Feng Qiuyu)