Entrepreneur: You are not jobs, please think twice

Translator: TechCrunch Chinese station

Steve Jobs never seems to ask Apple customers what products they want, or he doesn't care about the needs of users. Jobs believes that if he develops a mobile phone that can play music and surf the internet, he can create desires and needs. It turned out he was right: his iphone changed the industry and opened a miniature http://www.aliyun.com/zixun/aggregation/13749.html "> Technological revolution."

Most entrepreneurs like to think of themselves as jobs. They think they know more about customer needs than customers. But it doesn't work in real life. Most tech entrepreneurs fail because no one buys or uses their own products.

So, does jobs really have some mystical power, or a magical hunch, that allows him to continually develop new technology? I don't think so. I think in his secret lab, Jobs asked his team to develop and test hundreds of ideas. He only put the best ideas into practice. He dares to give up the idea of failure, and when an idea is really good, he will give orders like a tyrant and make the idea come true. Eric Ries also supported this view and proposed five steps to help people do things like jobs:

Vivek Wadhwa is a scholar who has a pioneering experience. He is a visiting scholar at UC Berkeley Information College, a senior fellow at Harvard Law School and director of the Duke University's Center for Entrepreneurship and Research commercialization. You can focus on his twitter@vwadhwa and view his research projects in www.wadhwa.com.

Chinese version by Vivek Wadhwa

Source: http://www.techcrunchchina.com/archives/1715

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