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really started working, I figured out the money I could get in my hand. My investment commitment is 3 million. A magazine out of film, proofing, printing, distribution costs less than 5 yuan, printing 30,000 volumes, one is 150,000, one months three, and then there are staff wages, office funds, rent electricity and water, more do not say 450,000 is to be, such a monthly normal operating costs are 200,000. It takes 3 months to get ready for the official issue. Less to 600,000 of the cost, such a new magazine, there is advertising, there will be no customers pay in advance, six months after the income is good, that is, from the founder to have income, I have at least 4.5 million funds to top this difficult time.
but I don't have that much money.
to get through this difficult entrepreneurial period, in fact, it is simple to say, is nothing more than cutting expenditure. Open source is through a variety of channels to achieve revenue. At that time my strategy was to do more activities, can expand the impact, but also fast to achieve income. Just at the time of the team resources, a just started, not known periodicals, to substantially increase income, very difficult.
the other side is throttling, throttling the most easy to come out of a piece, is to reduce the printing volume, but we media sales is what, is the influence, printing volume is the most basic guarantee, minus nothing can reduce the volume. can only work in other places. At that time it really cost 100 yuan, I have to consider half a day, every thing to do, saving money became the first priority. Buy a computer, ran to Zhongguancun, a home to see accessories, and finally bought 20 sets of computer parts, go back to their own installed, in fact, not much money, but can save a little. Buy office desks and chairs, in order to save some money, to Bangbuathong to go to the furniture market, because the furniture is cheaper than the urban area. To buy any little things must pass my consent, is no way to develop the habit.
Remember recruiting staff, in order to save money for advertising, I used two methods, one is in the Internet News Group Post, a dozen of their own small ads to the university in the poster to paste, don't say, this method is really useful, I was in the people's University in front of a canteen posted job ads, to another in the cafeteria, Someone called in to apply, my first batch of employees are so recruited, the Internet News Group is not need to spend money, as long as the post on the line, from here I recruited me after the President assistant Peng Jun, and for our development has played a huge role in the teacher.
in order to save money, the office is located in the vicinity of the canton Canal door to find a small office space, rented a room, later development only then rented a, a large room all the staff in the office, separated from a small, inside is office, outside less than 10 square meters, put a table, we can open a meeting. Remember to buy a table to put in, we were several leaders sitting together, we feel that this is finally like a unit, that sigh as if just yesterday. This small building is the beginning of our communication industry, also let us eat the pain, it dozens of square meters of the place only two wall-mounted air-conditioning, summer everyone is sweating, winter night 6 o'clock stopped the heating, the end of 1999, it is our publication, content, the United States have problems, which night is not toss to midnight? It was a particularly cold winter, and I remember that my spine was always sore from freezing in the middle of the night. Fortunately at that time everyone is still young, enthusiastic also high, we only have a fax machine, the day to send a fax to customers, marketing colleagues are competing for the fax machine, old colleagues Zhou Sengwen sleep on the desk, midnight up to send a fax.
"Communications World" after nearly seven years of development, has also been more and more influential, economic strength is very strong, I have no independent office, no car, has been used to buy their own computer. This habit also affects colleagues, many colleagues use notebooks are bought by themselves. Two years ago we have to enhance the quality of pictures, began to do photography training courses, colleagues are below me said: "Teacher, we know what you mean, you training we like photography, and no camera, had to buy a good camera, units do not spend." I chuckled.
actually too much money is not a good thing, the biggest problem manifests in the person, does "the communication world" I never thought that wants to go to those successful media to dig several already to grow up the reporter, I am very clear that my money certainly dug does not come, only slowly oneself raises, has our own growth period to lengthen. This also led to a larger-scale staffing adjustment after 3 years. To tell you the truth, the last two years we have not bought insurance, income is low, two years later, had to pay the money, for the future to complete the plan caused great difficulties. Bonuses and commissions issued in the first and first years are also delayed by almost a year. Most of my colleagues are from the field to Beijing to tactile, the economic base is weak, the days are very difficult, everyone with me face great difficulties, the protection mechanism is very unsound, income is not high, but with the greatest enthusiasm and efforts in the work. I have always been grateful to my colleagues who have worked with me, and I am very happy to find a better job for them, to go to a bigger company, to study abroad. Because after the "communication World" years, finally has the development.
Seven years, see these to Beijing to tactile young people, through our platform, through their own efforts, began to love, marriage, children, buy a car, buy a house, a family, I am not only happy, often very touched. What is the purpose of our business? Isn't that our purpose?
