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It is a common phenomenon in our country's current group entrepreneurship activities that entrepreneurs are not prepared and aware of the risks that may arise and encounter. Each entrepreneur in the entrepreneurial model design not only to find the right income point, but also tightly around the realization of revenue points for business operations and hard work.
The era of our entrepreneurship today is the information economy. Times require that every entrepreneur must cultivate and possess modern entrepreneurial awareness and character. Therefore, entrepreneurs should grasp the following modern entrepreneurial awareness.
1. Awareness of the main body of entrepreneurship
Entrepreneurship is a difficult business. In the past, ordinary civilians in China did not have the conditions and possibilities to start a business, and could not be imagined as the main body of entrepreneurship: But the deepening development of the reform and opening-up, the promotion of Laid-off reemployment and the party's policy of enriching the people, the potential of human resources has been maximized, so that ordinary people
This kind of undertaking's main body consciousness, main body position, the main idea, will become the entrepreneur to struggle on the risk wave the huge strength. This power will inspire them to seize the opportunity, face the risk, desperately to achieve their own value, but also make them more pressure and difficulties.
Therefore, this kind of enterprising main body consciousness establishment, has become the entrepreneur in the pioneering work must have, very precious intrinsic factor. We have only understood this point, grasped this point, nurtured this point, promoted this point, can deeply realize: the pioneering work is the life road a turning point, is the knowledge increment, the ability promotion great opportunity. As long as you seize the fulcrum of the rise, bright tomorrow, a better future, will come to you.
2. Confront the risk consciousness
Risk management consciousness is a kind of modern management consciousness that Chinese enterprises should focus on in the international practice. It is also an important entrepreneurial awareness that startups and entrepreneurs need to cultivate and enhance. Entrepreneurship is fraught with risk.
It is a common phenomenon in our country's current group entrepreneurship activities that entrepreneurs are not prepared and aware of the risks that may arise and encounter. This lack of entrepreneurial risk awareness, highlighted in the following four aspects:
In the heart of preparation, performance is: To start a business may and may encounter difficulties in preparation;
In decision-making, the performance is: Dare not decision-making, blind decision-making, arbitrary decision-making;
In management, performance: not grasping management, disorderly management, dare not manage;
In operation, performance: blindly into the market, casual contact with customers, Rashly signed a business contract.
This kind of practice without the risk management consciousness is the typical performance of the entrepreneur without the right risk management consciousness. The correct way is to from fear of risk, dare not step in the liberation, dare to go to the tide of market economy Shire, but also in the courage to withstand the experience of the sea and forge, good at avoiding risks, to defuse risks. So that they stand up in the process of risk, mature, become the elite and pillars of the sea.
3, Knowledge Update awareness
The first and most common problem that entrepreneurs face after starting a business is the knowledge panic.
The original knowledge and labor skills are not enough to support them in coping with a lot of new situations and new problems in entrepreneurship. This is faced with the heavy task of knowledge update.
Therefore, entrepreneurs should always be aware of the update of knowledge. Can adapt to and meet the heavy entrepreneurial needs. In Tianjin Women's Entrepreneurship Service center of the settled enterprises, not only the conventional scientific and cultural knowledge and marketing management concept of learning, but also into E-commerce, to take the road of information entrepreneurship. To meet the entrepreneurial concept of modern business needs. This practice has caused great shock and repercussions in the society.
Student Yan, lives Jinghai. Go back and forth 150 of a day to keep learning. Showed great enthusiasm for learning. After the modern network knowledge of learning and training, many laid-off women are happy to say: Mo worry products have no market, the Internet owned large markets. The network opened their eyes and ideas, really found: The outside world is wonderful, outside the business opportunities are very rich.
4. Consciousness of resource integration
The idea of integration is a brand-new idea in modern marketing, and it is a kind of strategic ability to seek the maximum profit space of the enterprise in the new situation of global economic integration, a kind of aggressive ability. It is impossible for any entrepreneur to solve all the problems involved in starting a business or to have all the entrepreneurial resources available. The key point here is to learn to integrate resources. Therefore, the principle of resource integration is not only an important principle in the design of entrepreneurship. is also in the pioneering occasion development, skillfully uses the resources, the complementary advantage, realizes the double wins important method.
Entrepreneurs have just started entrepreneurship, lack of funds, resources, no experience, will not operate. I opened an account with a bank and I didn't know where the seal was. Can say every step may sprinkle a tear, touch a lump. In this case, give them a golden hill, give them a kind of ability. So that they can see the development trend of modern enterprises, grasp the new entrepreneurial concept, and as a weapon, to carry out the integration of the best entrepreneurial elements to open up their own future road. This kind of modern entrepreneurial awareness, will become the rapid rise of entrepreneurs a special effect weapon.
5. Undertaking Strategic planning consciousness
Market competition in a sense, is to operate a little competition.
Planning is an intellectual introduction. is a science of thinking. It is the process of integrating the various resources and actions of the behavioral subject with dialectical, dynamic and divergent thinking, so that it can achieve the best of benefit or effect. Big to the Enterprise development Strategy, small to a slogan, have to go through the planning process. Therefore, in essence, planning is the process of strategic design. It is also a process of strategic thinking about each specific event and action. However, quite a lot of entrepreneurs, accustomed to busy two eyes, busy to shift, but not good at research enterprise development Strategy, not good at market planning, detours examples are not uncommon.
A very important reason why many startups can rise quickly is that they are very focused on planning. Atlas Hao Technology Co., Ltd. after two years of rapid development rise, plans to invest 20 million yuan to launch RO membrane small production lines. The company general manager felt the heart bottomless, hired the expert and doctor, graduate student and so on eight people composed the planning team, after more than 30 days, carried on a lot of investigation and research, helped it to write more than 20,000 words project plan. The smooth implementation of the project, less to go a lot of detours.
6, the development of information resources awareness
Information is a resource, a wealth. However, many entrepreneurs do not understand the value of information and the importance of information resources, will not seek and use of information resources. Not to be able to develop the value of information resources.
As an entrepreneur said: When I started my business, I did not know how to model information and find business opportunities. Every day only know "silly Leng stand, silly Leng shout." As a result, one day down, the waist sour leg ache, still do not make money.
Later, the Intellectual Property Office comrades to the entrepreneur to do the report, but also brought 20多万条 expired patent. Provided to the entrepreneur for screening. From the selection of this information, the entrepreneur learned about the international demand for ultra-thin knitted garments, she immediately stepped up operation, from Hong Kong introduced with fine cashmere and silk made of winter warm summer cool and very light ultra-thin knitted fabrics, but also acquired advanced equipment, training staff, enrich the technical staff, soon let their own production of the spring, Summer, autumn, winter Four Seasons ultra-thin knitted apparel listing, deeply tasted the development of information resources of sweetness.
Since then, he has learned the importance of information. Not only subscribed to a large number of information publications, but also participated in the community run "Laid-off women 0 start E-commerce Training course", listening to experts to explain and introduce network marketing skills and skills, learn to use network technology to search information, capture business opportunities.
7. Establish a sense of finding and seizing income-generating points
Entrepreneurs want to earn money, but quite a few people don't know how to make money. This highlights the performance in the operation of the income-generating points.
Income-generating point is the profit point of enterprise. The content of knowledge in modern business, the content of science and technology is more and more high, has become an important profit point. Entrepreneurs must realize that business model design is the starting point, income generation is the foothold of the operation. A good entrepreneurial model must be able to create business value to the fullest.
Therefore, each entrepreneur in the entrepreneurial model design not only to find the right income point, but also tightly around the realization of revenue points for business operations and hard work. These important modern marketing ideas must be a lamp in the hearts of entrepreneurs.
There is a start-up manager who does not price the clothes and does not know the art of pricing. In the shop to see other people's clothing sold expensive, she wanted to Leng price, to and others clothing competition. As a result, others are famous and sell well. He can't sell his clothes. At first she didn't understand the truth. After listening to the report of the Nankai University and the Venture Center experts on "Marketing to success", she understood that there was an additional price in the price that constituted a kind of object, which was technical content and brand value.
Since then, she has been studying how to improve the technical content and brand value of her products, and has applied for a patent for the newly created dress style. It also marks a patent on her clothing. As a result, the value of her clothing brand was quickly upgraded. Enterprise economic benefits on a new level. Finding a revenue-generating point, he began to expand and export the brand. From the beginning of the start-up of the processing type evolved into the external processing type. The business is getting bigger.
8, the establishment of selection and optimization of environmental awareness
Entrepreneurial environment is an important entrepreneurial factor, but also an important supporting factor for the rapid rise of entrepreneurial enterprises. A very advantageous entrepreneurial environment, for the rapid development of entrepreneurial enterprises and the rise of a very important significance and role.
The entrepreneurial environment includes a lot of content. The selection of the environment that we are talking about here is mainly about the selection of the optimized micro-environment.