Experience Sharing: Valuable external chain needs to be built

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Since Baidu launched the Green Luo algorithm, the industry on the outside of the chain of view produced a clear divergence. Part of the webmaster completely abandoned the chain, immersed in the original, part of the webmaster in the wait and see, temporarily stopped the construction of the chain, there are still some webmaster Tao sound still. For outside the chain construction, can be regarded as the benevolent. At the beginning of this month, small series in the A5 webmaster Net cast a manuscript: "Successful to create a recommendation of the strategy of the chain," has been a lot of the webmaster's approval, today, small series from the actual point of view for the majority of the webmaster are introduced to create a value chain strategy. The specific selection of the webmaster are commonly used in some external chain platform for analysis, you can start from the following:

First, to create a valuable forum outside the chain

In the near future, many webmaster friends dare not release the chain in the Webmaster Class forum, blindly to pursue relevance, meaning is obvious, that is, webmaster class BBS Outside the chain with the promotion of the industry is not related. In small part, this is actually a wrong thinking, Webmaster Class forum is used for communication, in the forum communication, you can take out their own site to share, you can also consult senior webmaster, let everyone help analysis in the promotion process what happened. As long as it is not to hair outside the chain to send out the chain, is to be concerned about. In other forums do the same outside the chain. The relevance of the chain means that, do not hang the head of the sheep sell dog meat, only in this way, through the chain to attract users will do a long visit, otherwise, the user was cheated in, found that the situation is not right, will directly choose to leave, unrelated to the external chain and user experience is the opposite. Therefore, when the forum released the chain, do some related topics, causing the participants to resonate, rather than in the advertising area or the irrigation area to send a chain out of the walk. When the intention to do this thing, even if the number of very low access to the forum, the same will bring good outside the chain effect, but also in the weight of the forum with a high quality of the effect of the post.

Second, to create a valuable business-to-business Web site outside the chain

Refer to the chain of business-to-business websites, there are a lot of webmasters are too lazy to send, because a set of registration process, including audit mechanism, seems to do the promotion of the fast pace inconsistent. Even if you do it, it is usually a sign of a username, and you will never get any more. So it caused a lot of webmaster reflects the external chain of business-to-business Web site slow, are unwilling to do. In fact, sometimes, you can change the thinking, all know that the outside of the chain of Business-to-business website weight is very high, why not go deep to do it? Business-to-business Web site is not to provide you with a chain channel, but I hope you can register, in its platform to build a two-level domain name website, to release the supply and demand information, to release the Enterprise news. The good wishes of business-to-business websites are actually the same as ours, and its platform is more we can make full use of, you do not see a lot of promotional personnel are specializing in the ranking of business-to-business sites, there are many rankings in front of the site, are flooded with a large number of business-to-business sites outside the chain, this platform, we webmaster how can so easily give up ?

Third, to create a valuable category of information outside the chain

Classification information outside the chain of the construction of the difficulty of the same as the Business-to-business Web site, strict audit mechanism, the release of information when the complex process, so many of the webmaster discouraged. However, the classification of information outside the chain can indeed give a lot of benefits to the promotion of the website, the effect of its information is second only to the Business-to-business Web site, the release of information limited to product introduction, even if so, also need to cause the webmaster to pay enough attention.

Iv. creating a valuable question and answer chain

A lot of webmaster friends exchange questions outside the chain, the caliber is almost the same: "Difficult! It's hard to get to the sky!" That's true. In Baidu know, search search ask, Sina love ask, Tianya question, Yahoo Knowledge Hall several big well-known question and answer platform, if want to do outside chain, pass rate is almost zero. Occasionally passed one, but also to be appended to delete the next day. In small part, the chain of questions and answers is not so difficult, the difficulty is that our webmaster did not have the patience to participate. When you do the chain, your account needs to be very active in the platform to sincerely solve the problem for the questioner, when your active degree prompts, answer the question quality and get the platform Administrator's approval and the questioner's approval, then, you go to do several outside the chain also to be reasonable, because is trustworthy, The external chain of the release is also trustworthy. The quality of the external chain of these major questions and answers will be known to everyone, with statistical tools can be seen when you have succeeded in a chain can bring how much traffic. Is there a lot of benefits to the development of the website?

V. Create a valuable library outside the chain

Baidu Library, road passenger baba, Beans Ding Library, each name is very familiar with, in search of time can often see their figure. In particular, Baidu Library, small series has published a library on health care, access to the volume incredibly reached a staggering 10,000. The effect can be seen. However, its effect is good, its pass rate is also difficult. A lot of webmaster friends are through the barbaric upload method, bulk upload, insert the URL does not say, but also a large number of inserted anchor text. Library only through the download can be accessed through the anchor text, usually access to the user recognized your library, will be recorded directly in the browser to open the Web site, so the insertion of anchor text is not meaningful, but increased the audit difficulty. In doing outside the chain of the library, you can refer to small series in the A5 Webmaster Network of an article: "Nine tips to open the door to Baidu Library"

VI. Create valuable Blog (microblogging) outside the chain

How long has the webmaster not written a blog (Weibo)? May I ask webmaster now there are several in the blog (Weibo) outside the chain? The interest in blogging has almost vanished, and it is not willing to waste too much time here. However, a user-favorite blog (microblogging), the number of visits is unimaginable, the effect is enormous. Do blog (microblogging), and do the site is the same, need to constantly improve the content, add high-quality articles, full participation in interaction, in order to create a successful blog (Weibo). Once successful, the effect may be much better than the site we do. If the appropriate release of our web site, to achieve detonation, is not impossible.

Of course, there are a lot of outside the chain channels, such as soft text outside the chain, Web site navigation outside the chain, the classification of the chain, friends chain platform outside the chain, encyclopedia outside the chain, links, search books, such as outside the chain, and so on, do not do one by one.

No matter what kind of outside the chain, the premise is that the site has substantial content, a user-appealing site, will allow the site to develop a better, if it is a user hate site, we toil to do outside the chain and what role? If the chain to achieve the ultimate, will bring joy to the webmaster. However, is also the need for huge pay, looking at others in the promotion of the use of those high-quality outside the chain, always worry about, blame their inability to do, in fact, is not because of their own efforts. High-quality outside the chain will be recognized by the search engine, the same, will be recognized by users, so, why don't we start from now to create high-quality outside the chain it?

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