Experiencing entrepreneurship-the "new Oriental" of failure

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———— Second Failure

Objective：

The first inexplicable venture, and then faced with the fact that has not begun to end, confidence was severely devastated me, turned into a German cleaners part-time selling insurance financial planner (special pit acquaintances and friends). In order to no longer waste their parents a painstaking: stability is greater than everything, was forced into the state-owned enterprises into the real estate companies kicked into the temporary workers in the jungle. It is said that so good to marry a wife, have a child, the name of the job listen to also good, have face. However, the thought of mixing a little rice bowl peace of mind to live, married and have children for a lifetime of me, always because of the rebellious heart, unwilling to idle instinct, let themselves ready to stir. Consider repeatedly, finally chose to start a business, let me be fortunate to become in the early 21st century China "the sea person".

Opportunity: Partner, Temptation

By a friend's introduction, and friends of friends became a "friend", before this meal only once, said two times, because I believe that friends, so and he became a "friend", his surname is easy, name melts, from the provincial capital suburb of a teacher. Every time he meets him, he will make a detailed exposition of his preparation for the school, after listening to his ambitious introduction to the cause of education, planning for a better future of education, at least millions of of a year's promise, finally in the third time I was caught (rookie is always easy to be compromised by the prospect). April 21 The first day of Taurus, in the secretary's office with the chief of the desk to get out of the office, that is my unit in the most free and easy day, no longer grovel, no more casual, no more ... I went to see my Chinese partner.

Ii. Details: Doubts?

Back home, a green mountains and waters, in addition to good feng shui or good feng shui Southwest town. I came to the place with him to meet, looks like a good teahouse.

And he talked about the cooperation of running a school:

(a), school-running procedures:

1, to apply for school certification and approval through the Education Bureau, while paying some fees, the location must be issued through the Fire Brigade inspection certificate;

2, through the Civil Affairs Bureau record, the non-governmental non-profit organization's record;

3, the Quality Supervision Bureau organizes the organization code.

(ii), Commitment:

1, once the certificate to take down, as a teacher, he immediately resigned, whole-hearted management, operation, because only he is really in the teacher post for more than 10 years of people, familiar with the industry, teaching experience the most authoritative.

2, our education and training once made, at least earn 1 million or 2 million a year no problem.

3, signed my account for 10% of the shares, must let me at least 150,000 of the annual income.

The main content, as to how to operate, how to profit, the market, out of the trust of friends, due to the sensibilities, only asked 2 times, get the promise: Believe me, millions of no problem.

Third, start: doubt

I'm a very powerful person, persuade on the move, in the town of the best high school rented a set of hundreds of thousands of-year façade (just in line with the requirements of fire inspection), began to decorate, as the lead, he also actively pulled me on the string jump, passion, full of confidence. However, the unit of the training, long-term management and interpersonal communication experience, let me feel he is still more "buckle", like to play a little smart, calculate the very fine people do not want to suffer.

But no matter, just start everyone slowly, ideas, ideas, environment, the team needs to running-in, after all, he is the lead person. I think so for the time being.

Everything is finally done, according to plan 1 months time, we rent the classroom, do formalities, find the teacher all buttoned up.

Soon after the start of school, people through their own contacts to recruit the first group of students. The main way is through the education of acquaintances to collaborate and divide.

Good start. and other shareholders, the full authority entrusted to him after the management, I rest assured back to the provincial capital to deal with their own unfinished business.

Four, 2 months: The problem is very serious

Finally, it is time to devote oneself to the business. Into the school, in addition to the reception of the little Girl and the occasional 3, 5 students, the others and I went before the same, the need to install the air-conditioning is still on the ground, 8000 leaflets left intact under the table. I leng in situ, is preparing to give him the telephone, suddenly the heavy bass sounded, a group of elder sister in I did not pay attention to the big classroom in the dance of the current popular square dancing, ... I almost fainted. "I'm!!." I called him directly and communicated the result: except for the big fight, the problem was not solved.

The other shareholders have had their own business and I have no time to take care of it. A number of problems have arisen:

(a), the financial supervision, the specific income, expenditure easy to melt their accounts are not clear, from decoration to business 3 months without a financial balance sheet, and no bills.

(ii), easy to integrate their commitment to the full management, do not collect wages, only profit dividends, but still charge a monthly base of 3000 yuan, plus his own lessons of the money (the specific amount is not clear, everyone gave him 5% of the technical unit)

(c) It is easy to get back to class because his parents don't agree to his resignation.

(iv), Yi Rong to withdrawal, and withdrew all his investment money, education and training losses, the agreement has nothing to do with him.

V. Personally try

Just came out and suffered a blow, of course, I am a temporary casual face and bear the ability to stimulate little, paranoid me, in the team and he negotiated the 2 months, in order to reverse the situation, I started on the back of the bag every day on the street leaflets, school gate "Pendulum point" of life. The sun in the head, I have no scruples only know that spell not necessarily, but do not spell nothing.

In the last 2 months of business process, I also gradually have a certain understanding of the marketing operation of education and training:

(a), the peak school to the school gate to send parents is the most practical way, they received leaflets at the same time, I can chatter on the side to explain the good luck can leave the phone.

(b) In fact, it is only necessary to send 1 hours before and after school every day.

(c) To send leaflets to businessmen's shops, they can have a look when they have nothing to do.

(d), the more competitors, in fact, we all see the place, we have sent leaflets is only waste paper, to find a close, less opponents of the school to send, students are the most annoying to make up a lesson, give them will only be thrown (I was the same).

(v), the pendulum point to be fixed, can not move, select the school or near the best neighborhood.

(vi), the significance of texting is not only when the spam shielding, because most of the 360 (this pit).

(vii), to make up for the students who live in the vicinity, and the beginning, high school only weekend to make up (weekends only 1 days, most of the school is still a missed lesson, or be the teacher secretly catch up to remedial lessons. Because it is their own teachers, so are autonomous voluntary, the teacher control the terminal.

(eight), cram school only summer holiday this season, once the summer vacation into the off-season basically no income, the monthly management staff, remedial teacher's salary must drive away, hard losses.

(ix) In fact, there are many competitors in the market:

1, schools, from small to high school, will arrange a lot of courses and lessons, the weekend of middle school, high school only 1 days rest time.

2, apart from the school, some teachers also in private lessons, after all, social pressure to make use of their resources to earn money is the most real, although the risk of being found will be canceled teacher certification risks.

3, a certificate, unlicensed education and training institutions (family Workshop), there is no strength of the education and training also use a variety of means to seize the market.

(10), our own real teacher is only one is prepared to withdrawal the lead, the rest of the remaining do not have a knowledge of education.

The relentless reality that destroys our million/profit dreams.

There are only 2 options:

1. Stop Loss

2, to become a family workshop (but still need a knowledgeable teacher, specific operation of the people) to reduce financial pressure, layoffs (there are only 4).

Vi. second failure: split up, stop loss

Team Final consultation results, for more than 20 years of friends, he put all the money in accordance with the original amount returned to him. Because there is no specific knowledgeable person to operate, no one is willing to put in, I can only choose to stop.

At that moment I sigh: smart diligent, hard-working people set small into the day, the geographical location, people and the synthesis; and I, forget it.

I admire you!

Summary：

1, unfamiliar industry as far as possible do not do, if you have to do in-depth research market such as education and training:

(1) The number of local schools and school remedial time;

(2) Each school student quantity, the teaching quality;

(3) How many competitors, how the opponents do well, how the opponents do collapse;

(4) The minimum investment cost is how much, can accept;

(5) Whether there is a suitable location in the vicinity of the house.

2, personnel requirements:

(1) People who do not understand the character do not cooperate;

(1) Whether the person's character is too fussy, selfish, penny wise and foolish;

(2) whether to have a genuine desire to do a career together;

(3) Whether there is enough pressure to withstand the ability to line up with perseverance.

3, the most familiar with their own, the most understanding of the industry, if you want to do is not their most familiar with the industry, it is best to seriously study in the 2-3 years, and then come out personally fencing.

4, do not believe that the promise of a good friend also must be in business, every cooperation, each economic transaction must sign the relevant agreements or contracts recognized by law, must also act in accordance with the contract agreement.

5, team requirements:

(1), must have a core for everyone to point out the direction, lead everyone to charge together, such as: Ma Yun such;

(2), the team everyone has the bright spot, has the shortcoming, but must have the imagination creativity person, also must have the execution ability to do the person, each other cannot haggle over to do as much as possible to do more, each other understanding, each team needs to running-in, to the core personage request must obey.

(3), just start the team, preferably in practice, while doing the summary, set up a fixed and temporary meetings, research, discussion, solve problems.

(4), the financial must be transparent to shareholders, a monthly report.

(5), the early stage of the entrepreneurial team are very few people, arrangements for their respective business, must be implemented in accordance with the stipulated time, if the problem must be reflected in a timely manner, to discuss the solution or turn, the final decision by the team core, our advantage lies in our small and flexible easy to adapt

6, entrepreneurship is innovation, only create new technology, promotional means ... Team has the foundation to start a business.

Entrepreneurship is tough, not just passion. The above is my second failure in some of the experience of the summary, but also for my third venture accumulated some experience, I hope to have some useful, not summed up the place, also please point out.

Finally, I just want to say: This is the best of times, but also the worst of times ..., whether good or bad, cock silk can be reversed, as long as we have dreams.

Original Author: DeTroy 3D Worm Network co-founder website: www.3dsc.com personal Sina Weibo account number: @ Ding Welcome Reprint