Factors influencing the conversion rate of enterprises ' bidding and their solutions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

When the traditional enterprise is developing the network marketing, basically have done Baidu bid promotion, this is not only from the strong sales of Baidu, more important is to promote the promotion of the company to the direct effect of marketing, in the absence of professional management bidding account, there are many enterprises Baidu bid promotion effect is not very good, I feel that Baidu bidding is very burning money. Baidu bidding is based on matching keywords to show, by writing creative to attract users to click, to do bidding account optimization is the ultimate goal is to enhance the conversion rate of the site, affecting the conversion rate of many factors, the following we simply say some of the more common problems and solutions.

1, the website space is not stable, the website visit is slow or cannot open.

Users who click in by bidding if they see the site open slowly or not open, this will lead to users in the process of browsing the site gradually lose patience, and finally leave our website. This problem occurs when the enterprise must pay attention to, this is the most easy to solve the problem, if the simplest problem can not cause enough attention to be allowed to ignore, how can solve the problem of bad website conversion rate?

Through web site management tools can be collected data for comparative analysis, and then determine what is the reason for the slow access to the site, because of regional network problems?

2, the user clicks then jumps out.

After the user clicks jumped out also may be mentioned above the Web site visit slow caused, if not, then need to find other problems. Is the content of the website irrelevant? Or does the content provided by the website not meet the needs of the users or the structure of the website or the setup problem?

When doing the bidding promotion, try to match the exact and relevant content, search engine is based on keyword to do content matching, we have to do is to classify the content, which content to meet which keyword search needs, for similar but not the same content matching keywords, can be appropriate to do some marketing guide work, The implementation of user demand guidance, such as users in the search "network Marketing Method", in addition to the landing page to introduce relevant methods, but also provide some scenarios, cases, and ultimately guide users to see the "Network Marketing company" content. The content correlation difference is very big word, in the promotion time must notice whether to consider shielding off certain words, once the setting is not good, will easily waste many unnecessary promotion expense.

3, Website user experience problem.

The site user experience is what everyone has been saying and there is no exact match to the topic, Eizishing that the so-called user experience is bound to meet the needs of the user's search, do not induce users in order to marketing, they waste too much energy, in fact, the effect will not be very large, enterprises do bidding needs to look for accurate customers and potential customers can.

On the basis of analysis of user access behavior, a lot of content for the site to fill more valuable information, different keywords to set different landing page, continuous analysis of user access intent and optimize landing page content.

4, malicious click or affiliate website click.

This kind of problem in the fierce competition in the industry is very common, when we need to do is to see Baidu to promote the background, to access users to query tracking, if the same IP often appear more clicks or conversion effect is not good, you can try to select Shielding IP segment, and then according to the situation analysis It can be said that such a problem is the need for bidding managers need to analyze the access behavior, to see where users come from, where to go, whether there is transformation, but also because of what left our site.

Baidu's impact on the promotion of the conversion rate is more than four points, and other aspects include the online consultation window is obvious, customer service staff is in place, the site has no details of the error, and so on, when these problems, enterprises can choose the method of reverse analysis, and gradually identify the problem. (original article from the Son Xin: http://www.aizixin.com reprint, please specify the source)