From doing products to digging people and employing entrepreneurs Yiu Jingbo the actual dry goods

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Born in 1976, Yiu Jingbo is a legend, with 3 startups, 1 giant buy-out firms (easy-net), and 2 U.S. listings (learning big and 58 in the same city). Holding a large number of high-value domain names, and Cai victory of the owners of the king, no less than. The Internet, entrepreneurship, user experience, business system awareness have their own unique set.

Lao Yao claiming to be a programmer born, do not like to deal with people, write code to do a website very happy. University just graduated from him, founded the easy Domain network, and later developed into the largest domain name trading and value-added services website, and in September 2000 by the million net acquisition. Yao subsequently served as a product manager, product Planning director, general manager of southern South, vice president of marketing and other positions.

Inspired by Craigslist mode, July 2005, leaving million nets, created a classified information site 58 with the city. After 8 years of file grinding and adherence, October 31, 2013, 58 on the United States New York Stock Exchange listed trading, the first day the opening price of 21.2 U.S. dollars, compared to the issue of $17 rose 23.5%. As of today, the market value reached 2.4 billion dollars.

Talking about his experience, talking about his understanding of Internet mobile Internet and entrepreneurship, old Yao shared his thoughts and summaries (some changed a little bit according to my understanding to show that it is not a shorthand text, haha, but basically keep the original flavor):

Entrepreneurial direction selection, work and thinking methods

1 Choose the direction, see is not the direction of the future, from the present point of view, you are engaged in the field, the next five years is not in line with Chinese habits, if you can be sure to adhere to.

Entrepreneurship to the early, can not be casing business, what mode of Rush, you go to do what. To see a reliable direction, a little earlier than a little better. For example, he said, internet finance should be done three years ago, O2O should do two years ago, do a good job of organizing resources, such as talent, capital, operating experience, etc. accumulation. At the same time, he believes that should be from the United States, Japan, Europe to find shadow business, there must be a similar pattern, similar entrepreneurial team, to see why the success of why failed, can learn from what reference. He said that in the United States will be all the newspapers and magazines in the United States to get a copy of what the company is in advertising, what companies to finance, at least in the relevant areas of the number of listed companies, the market value of how much to master.

2 Do the future things, do five years to ten years of preparation for the struggle.

From entrepreneurship to relatively large scale, to be able to market on average is 7 years, 58 with the city spent 8 years. Suggest that entrepreneurs consider and grasp business reference to ice hockey. Hockey is rolling on ice and you're definitely heading for ice hockey, so we just have to be able to figure out what kind of industry you're going to be in after 10, 5 years from now.

3 Select a subdivision of the field, or even more unpopular better, as sharp as the blade, to achieve the ultimate, better than anyone.

Even Yao remembers a poker listing, and what direction is smaller than this one. 581 start is to do the rental, to the rental of all the people to deal with this thing well, we all know will say in 58 can find a house to rent. If you have enough breakdown, because you are in this industry you are absolutely experts, users like. Must solve a problem, solve the problem of the important and professional degree, let the user know to solve this problem to find you.

4 The user experience do not concept

Entrepreneurship can not always want to rely on the concept, what new words are online dip, VC, but entrepreneurs still have to define what can be solved. And for the product itself, don't talk about mode, just stand on the user's point of view, is not there a thing better than I do,

O2O This fashionable word, 58 is the time to dry out. Rarely said that they are a platform, in the market may mention, but for ordinary users, we only care about a certain service you are not good use, I will continue to use.

5 have a little advantage over competitors to keep a relatively advanced

You do 95 points, the other person is 96 points, so run you will lose no doubt. This scale will be slowly magnified, will be through talent, investment, media reports, do a little bit better company, will be more than do almost the company last big.

From the user experience level is also so, a little bit better, the representative of the design of ideas, methods and executive force are stronger, this is a systematic project, will bring greater leading edge.

6 Good name Advantage

He said 58.com was the first to impress investors.

Digging people to start a business, keeping people and managing

1 entrepreneurial in 20% times a day see the best of all kinds of people, digging the right person, some also excellent people also dug not move, keep friends, often please talk about a class, exchange, perhaps he will recommend a good candidate. It also serves as a extended for your decision analysis to help you think and solve problems. For the good people in the field of vision, sometimes out of reach, can be through meetings, interviews training guidance, and even the way investors pull strings.

2 of their own admin zone, their own downward level 2, to have no short plate, but also credible and reliable. If you find a problem, communicate with them in time to guide the training.

3 If someone proposed to go, basically do not leave----stay no use, first of all, the Chinese character, not the last resort, this sentence is difficult to export. So since it has been said that the problem has been difficult to solve, difficult to recover. Second, this time even strive to stay, means business is higher position and remuneration, it is easy because the case is unfair, and repeated trial of reactive.

4 to people's motivation and cohesion means, stock options + ideal. The principle of distribution, considering whether he will still be there in 5 years, is important enough.

5 The structure of the team to real-time according to business and market conditions optimization, good people, to better treatment, inappropriate people do not put in the wrong position, the elderly can change positions + raise the means of raising, can also take money directly to ensure that the team cohesion and combat effectiveness.

6 dig people. The team must be the most important, and now it is not an era of single combat. It takes half a year or more to catch a person's experience.

The financing strategy of the start-up team, when to finance, who to pay, and how much?

1 to finance at the best of your business, or when the environment is best. Instead of financing when you need the money.

2 directed custom PR for your potential investors.

3 Let the investor come to you instead of you looking for an investor, it will be better to talk about the success rate of the investment will be higher.

4 Choose Investors, in addition to money, there is his resources, you can not owe the free use of human, his people, resources, ability is a reference.

5 In addition to maintain a good relationship with investors, timely team progress and results cc to investors, this is an incentive for investors, have a certain social skills to communicate and maintain good relations of cooperation.

Entrepreneurs should have ideals and enjoy entrepreneurship

Your ideal you go over and over again talk to the press, talk to your employees, tell your customers that customers are willing to pay for what's coming. An early batch of 58 of customers, he just felt that you should do it. The original how no one has done so, the original how no one to provide such services, you do is he felt that there should be services, your ideal is his ideal, so customers will not only pay for the present, will also pay for the future, because he is willing to support this service. The things you do, your ideals to become the ideal of your client, he will pay for your ideal. Entrepreneurs must make good use of the ideal, an ordinary founder and a great founder, Ma Yun, such people everywhere talk about ideals, talk about E-commerce, talk about employment issues, talk about the future is what. He uses the ideal to the fullest, so even if you want to, even if what you do seems to be full of reality, but to let everyone know the ideal, so that your employees, customers, users, investors, all stakeholders know, in fact, everyone is more or less willing to pay for your ideal, willing to support your ideal.

This is also adhere to the momentum, but also unite the staff of the sharp weapon, you go to dig people, perhaps the other side value is not high pay water, but your ideal attractive.

This can also help you improve your tenacity, and in the face of setbacks, better to overcome difficulties.

To enjoy entrepreneurship, I really think this thing is very interesting. In this case, you will drag the enemy to death, he may not enjoy, so he may give up first. You believe that this direction represents the future, and you, besides earning money, there is a sense of mission, through your entrepreneurial can make this society better, you really feel that work every day is not a burden, you wake up to want to work, you want to be with the team, you out of the team will feel empty, feel the lack of something the same. You are willing to return to this state, the entrepreneur is relatively easy to succeed.

When everyone talks about O2O from online information services to trading and offline entity services, Lao Yao said the next 5-10 years "is unlikely to come to the level of trading, because it needs more complex communication, as a whole it will be an information market." What kind of reminders and warnings do we have?