From the short-lived product to the death of the early start of the product road

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Introduction: In the Internet market, there are too many short-lived products, some products fire for a while on the Midway, and some have not yet come out on the death of the womb. At the beginning of the venture, what is the best way to do the product?

In the Internet market, we have seen too many short-lived products. Some products have been on fire for a while, some of them have not yet come out and died in the womb. The death of the product, leaving you is not a meal gossip, but should be deep thinking.

Just need is the product in the right direction

Many people at the beginning of the venture have been confused, "What do I do in the direction of the product good?"

Product direction selection is a major decision. We all know that a strong user stickiness of the product, it is needed by people. In short, it should be just needed. We believe that a good product should go along just in this direction. Fashion can make a lot of eyeballs, but just need to be long enough. Because the times become more and more quickly, the demand is basically unchanged. For example, from the ancient Flying Pigeon book to the later post station, and then from the later text messages to the current micro-letter, you will find that they are just needed, are in the resolution of human and human information to communicate this demand.

Further, you will find that many users are very viscous applications or products are bionic reality of things, such as the payment of the Bionic Wallet, Taobao Bionic supermarket. What is the real thing that people need? Because it is just needed, it must be used by people! So it's in the right direction.

And when you know that the product you're choosing is right, you just have to think about how to do it well. Keep in mind! The ultimate goal of a product should be to help people reduce costs (such as time, energy, money, etc.) and make people work more efficiently.

Verification of requirements with minimum feasible products

Verifying the requirements of a product is a continuous process. The universal entry point is the rapid introduction of the minimization of viable products (i.e. the first version of the product) to verify that the product is needed by the user and the marketplace.

Our experience is to first find some friendly test user groups, will only the core function of the prototype to their trial, according to their feedback and needs analysis, adjust and improve the product, continue to search for testing groups, continue to feedback, continue to improve the product. At this time the minimum feasible products to be as simple as possible, light and small. As we all know, the bigger the object, the harder it is to change its trajectory. The rules of the physical world apply equally in the Internet world.

When you find new data or the fact that your product has deviated from the normal track, you must adjust the product to meet the needs of the user and the market. In this process, the faster you deal with user feedback, the faster you can adapt to the market. By doing this, you can verify that the product adapts to the needs of the user and the market.

The advantage of minimizing a viable product is that you can always try and make mistakes, and when you find that your product is going the wrong way, you can discard all the things you've done before, and the pressure you're carrying is not the biggest, and your losses are minimal.

Products should have the characteristics of the team

You may often be asked this question: what are the advantages of your product compared to other competitors? You might say that entrepreneurship should have the advantage of core technology at the beginning. But it requires you to do at least 4-6 months more functionally and technically than your competitor, or you can easily catch up with your competitors, or even surpass them.

In our view, core technology is one of the core competencies, but the competitor spends some time still can imitate. And competitors are not copied, is the uniqueness of your products. Therefore, the initial business should let the product have team characteristics, this is your biggest advantage. You need to integrate the characteristics of the team into the product or product-related things, so that the product is filled with your team characteristics, whether from the concept, design, operation or content. This is not to say that we do not need to work on core technology, but that we need to focus not only on technology, but also on expanding our own strengths.

In a word, the product of the initial stage of entrepreneurship is to keep trying. You don't have to speculate about what's going to happen, what you need to do is just go and find the answers in reality.