Grand former deputy president of the Conference on Entrepreneurship: Facing the challenges of right and wrong

Through the site, people can use mobile phone text messages, mail or social networks, and other means to send gifts to others, sent to receive SMS notification, you can choose to accept in-kind, donated or discounted.

It is understood that this is already the grand former executives since the grand second entrepreneurial project. The first is a child-like application of "rice Baby", is now no longer maintained. When the application was most brilliant, the download volume reached millions of, http://www.aliyun.com/zixun/aggregation/8559.html "> Active users reached hundreds of thousands of."

Compared to the thoughtful thinking of other executives ' startups, as a technical origin of the Liang Jianwu, he from falling into the bottleneck of personal development to leave the grand, to tour the big six months, and then based on personal interests and needs to founder "Rice Baby" mobile applications, this kind of turnover entrepreneurial experience, in many people's view, more like a walk on the trip.

However, Tencent Science and technology in the conversation with Liang Jianwu found that in his walk on the journey, there is also a thread through the always-looking for a platform, his experience as a Bead general link.

The dream of the platform

"Platform" is the word Liang Jianwu in the story of the grand, MiG Baby, the ritual network of three life experience, have repeatedly mentioned vocabulary.

In his view, the establishment of a comprehensive platform to improve user stickiness and loyalty, can produce amplification effect on the company's long-term development and the breadth of future business depth and so on to form a supporting and derivative effect.

Liang Jianwu for the grand work of the biggest regret, that is, there is no real grand efficiency and value of the tool resources, such as integration into a user can solve a problem of a comprehensive platform, from the content of the transformation into a platform positioning.

"QQ micro-letter to solve the problem of communication, YY solve the game team problem, which makes users have a strong sense of dependency and cohesion, and Shanda was still focused on content resources." Users like a big game, is simply like one of the only, for the whole grand cognition is very little, if this game is not, the user went away. "Liang Jianwu said. If the grand to the user to form a concrete tangible platform of value, that user will not because of a specific content changes and easy to leave, but also easier to carry out ads and follow-up content promotion.

Of course, it is difficult to integrate all the resources of Shanda into a platform. Liang Jianwu that, this is a big reason is the royal congenital deficiencies, Tencent QQ platform from the beginning, after so long to become now scale. This concept also led to the Liang Jianwu of personal and corporate development at the crossroads, which eventually led to their departure.

The characteristics of the parent-child market are the need of a high degree of segmentation of the user age, while also facing the problem of high user turnover rate. For two years, the MiG baby's users have reached millions of, but the actual active users will remain a hundred thousand of, because many babies grow up, they no longer apply to the application. Therefore, it is difficult to build a comprehensive platform in Liang Jianwu's mind.

As a result, he eventually founded the present network of gifts, dedicated to simplifying people's gift-giving process. It is understood that the platform is only the same as a number of major electrical cooperation between the Third-party service platform, the entity gift by the original logistics channels mail.

Entrepreneurship is the most tiring way to realize the idea

Asked Liang Jianwu entrepreneurial experience and lessons, Liang Jianwu stressed, do not unprepared for blind entrepreneurship. "Be sure to think about the purpose of your own business, to earn a name, profit, achieve a certain ambition or as a long-term career, but also to have enough psychological preparation." ”

Liang Jianwu said, in the company to do, since the work has been the approval of the leadership, you can only work in hand to implement the position, do not need to think too much about the right and wrong. Entrepreneurship, however, is faced with the struggle for the wrong, because any wrong decision can make you and your team hit badly. What's more, starting a business makes you shift from a quiet, focused work to a technology, product, market, etc. "Because the responsibility on the shoulder is heavier, not only have oneself and family, but also to the company's employees." ”

In addition, before starting a business to think of their own funds, resources and so on. Now the Gift network, has signed with more than 20 companies, but these companies are Liang Jianwu Friends of the company. "They are very helpful to the early growth of the ritual network. "Liang Jianwu said.

Very important, want to start a dynamic company, to find the right product positioning and clear model, to understand the popularity of demand. He believes that one of the reasons for the failure of the MiG baby is not to investigate the dynamic change of demand.

In fact, to realize their own ideas, entrepreneurship is only one of the road, and the most tired of the most difficult one. "Liang Jianwu thinks so. But he also says entrepreneurship is a challenging job, and he can meet the breakthroughs you want in a more drastic way.