Grassroots: Rather than being microblog marketing, try marketing Weibo

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July 15 in the Webmaster network to see the news that "NetEase micro-Bo suddenly suspended Sina Tencent and other micro-blog beta version", Sina Weibo has also added a "beta" several words, although the person in charge said this is normal, it seems that the lively micro-blog has a little trouble, do not know whether the individual phenomenon or means that the micro-Bo and what news may happen. Some time ago Micro Bo, many people into the micro-BO positions, especially the 2010 Webmaster Annual Meeting, micro-Bo lottery Interactive link, so that stationmaster group suddenly poured into the micro-blog. But perhaps not in a relatively short period of time to taste the sweetness, a lot of webmaster is not the hard work of micro Bo.

This period of time in the personal stationmaster Group, the micro Boges seems some subsided, but the micro Bo position still lively. And look at the current uproar of Tang June education events, Ark Son in Micro Bo easy several Bowen, let Tang June at the cusp. Weibo has not only become a marketing position, but also began to become a blasting material, the platform of a battle of the mouth. Tang June's academic credentials, Ark is undoubtedly the biggest winner, his microblog fans rub to more than 90,000 people, the popularity is soaring. There are CAI wins Cai previously sent the iphone and other gifts of activities, several marketing, Weibo fans have reached more than 460,000 people. For celebrities, microblogging is undoubtedly a key way to promote publicity, is the platform of self marketing. Fairy tale King Yuanjie teacher also said that Weibo is their own media and platform, with a strong interactive function. It's not easy to build a media platform just for the average person.

The Matthew Effect tells us, the stronger the strong, the weaker the weak, put on the micro-blog promotion, is more and more fans of people, fewer fans, a reason. Personal webmaster in the operation of micro-blog, often suffer from micro-BO fan attention to the slow growth of the number of people, the less confidence, update the pace of micro Bo is slower. The author was once enthusiastic micro-blog, want to build a micro-bo into their own media platform, but not a celebrity, and lazy to update, the number of fans is stalled, only a little enthusiasm began to fall. These days responsible for A5 group purchase (group buy Express http://t.sina.com.cn/charlie1840) Weibo update, and began to pay attention to this platform. Micro-blog information is really rich, product promotion, personal marketing, the mouth of the game, really a hodgepodge. Group buying site microblogging competition is also very interesting, the United States Regiment, F Group, Fashion Group purchase, A5 group purchase, and so on, the major group purchase site launched Micro Bo fan contention, do their best to strive for more potential users, maximize product information.

Cai said that Weibo is a short reading era of the inevitable product, in fact, is also a reflection of the habits of life. People with microblogs continue to use microblogs without continuing to do so. It is only through this platform that you actually change something or get something that you really value the platform. In the CAI to the iphone's activities, there is a "internet that point" of the microblog owner, through the overall activities of CAI, plus their own history of hard business, so many people were impressed.

Many people struggle to think about marketing topics, but in fact, there are many opportunities for life, such as the recent hot Octopus elder brother, by predicting the World Cup game of this hype, not only the Octopus elder brother fame Big Noise, its aquarium is to earn enough tourists. Although the aquarium owner has said that this is their intended marketing activities, but is undoubtedly successful, so that the other side of the Chinese people, are familiar with the Octopus brother, the domestic tourism even opened a special "face See Octopus Brother" of the European line. This is the power of marketing.

Microblogging marketing is often seen in a way that just happen to others more difficult to empathy, so, friends or more attention to the opportunities around the marketing, for their own to create a successful marketing case, rather than be Weibo marketing, try marketing microblogging, although difficult, but not unreachable, may wish to try. (Wen/Meng Jiang)