Hey, no, hi. SNS entrepreneurial die

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Hey, what's up? A grassroots entrepreneur in the SNS field struggling entrepreneurial projects, the original author repeatedly discouraged this do not choose this path, and its desperate determination to kill into the SNS market. In fact, for its less than a year in Henan region to obtain 2 million registered users of the achievements have been gratifying, but in QQ, micro-bo, micro-letter, such as a few SNS under the pressure of the mountain under no doubt suffered a market bottleneck, I do not know how many with SNS dream of the entrepreneur is such a

Hey, don't talk.

Hi Chat is divided into PC and mobile end, is a network of simultaneous internet and mobile internet and im-type dating tools, similar to QQ, the overall positioning in the stranger friends, the main "in the tens of millions of people find the Ta", mobile end of the main lbs friends, foothold for the "discovery near the wonderful", which seems to be similar to the mo.

Hey, talk. The biggest feature is "appeal matching" dating, through the user to provide the immediate emotions (such as emptiness, depression, etc.) or the purpose (such as sports, games, etc.) with the same users around the same appeal to establish social relations, is a combination of QQ, micro-letter and other functions, and the MO positioning similar SNS application, The difference is that Hey chat more focused on the upgrade of LBS service. Hey, talk. Explore the Solomo model under the framework of the sns+lbs structure, try to make the stranger social and fine, the network social and offline social integration, so that Tencent can not replicate. Hey, talk to me. Parent company is a Henan technology company (to avert suspicion, here is not to do the named), their first choice to focus on the company's location in Henan province SNS market, choose from a region of the advantages of exerting force can be organized around the user offline activities, if the selection of a nationwide SNS market, the user distribution is relatively fragmented, Simply unable to compete with QQ, micro-credit, select a region to focus on the gradual development of the market, social networking and online social integration is a more reliable SNS innovation. This way can be bypassed Tencent to find space for development, the network social "live", is a living physical social, not just smart device social.

Hey, talk about the entrepreneurial experience is: first, do not corrupt the national market, the concentration of troops in one area to capture, the second is to pay attention to line and line combined, to avoid Tencent to find a way out. About hi talk about the introduction does not say too much, interested in Baidu, under the share below Hi Chat Current operating situation for other SNS entrepreneurs reference comparison.

Hi chat pc End last August on the line, mobile end in March this year launched Apple app, after nearly 1 years of development, hi chat a total of nearly 2 million registered users, active users have 300,000, 18~25岁 users accounted for 93%, in the Zhengzhou region is quite famous, has been able to rival the mo. At present, the team has more than 30 people, technology 25 people, operating 7 people, has burned 6 million, basic equipment and research and development costs 3 million, marketing promotion costs 1.5 million, conventional cost 1.5 million. The company only a small amount of money, from offline activity output, the overall operating conditions are good, book total there are 20 million of funds, enough to expand the company's next market use. But faced with the micro-letter, MO, and so on the face of competition, the founder is also quite a sense of pressure. I have comfort in his words: "If there is no MO, your entrepreneurial project might have already been, but both the life of the MO, why are you chatting?" He insists that since he chose this pioneering road, he must go all the way to the black in addition to the pattern and the MO is the same spirit and shape is not like, the essence is very different, at the same time he is satisfied with the current development of the company, the future is very confident, and said that when forced to consider the sale of the house continue to insist that SNS still have a very large entrepreneurial space

Does SNS have a chance to start a business? Mobile internet may be

Although Tencent Big Mac put in front of, but SNS still have opportunity. Because in the era of Tencent unified social networking, also appeared in micro-Bo, Ali, YY, everyone, flying letter, such as hundreds of millions of users of the SNS application, at the same time century Jia Yuan, 9158, if the adjacent edge of the SNS class application also has a good market, mobile Internet is to create a stranger, rice chat, PA, Path and other millions-level users SNS application. At present, the total number of Internet users up to 591 million, so many netizens also produced a number of different social needs, micro-bo, YY, MO, and so on from different user needs to open up their own market, although Tencent is a giant of SNS field, so that people born with fear, But the market will never lack those fearless dare to challenge entrepreneurs, and coincided with the current wave of mobile internet, SNS entrepreneurship again ushered in a boom. But Tencent has extended its dominance on the PC side to the mobile side, and is now in the grip of two big mobile social apps, micro-mail and hand Q, and is the mobile social arena still capable of creating miracles in front of Tencent's behemoth?

Today, the mobile social arena is very competitive, micro-letter moved the operator's cheese, forcing operators to join the mobile social market competition, Mobile, Unicom, Telecom have launched their own mobile social applications fly chat, friends, wing chat, 360 agent Japan Mobile social application line and Han into even me, Ali cast a slight climate of the MO, and recently news outgoing telecommunications and netease cooperation out of a class of micro-letter products "easy letter." Today's mobile social markets, though not saturated, are phone-in. And the PA, the path of the fore also give SNS entrepreneurs have set a certain confidence.

The mobile Internet emphasizes localization and is considered the best carrier of the local Life service market, in fact, mobile Internet is also the carrier of local social. Mobile Internet development is still very short, there are a lot of users in the mobile end of the essential needs are not really dug out, as the entire mobile Internet development, these opportunities will gradually emerge, mobile entrepreneurs still have the opportunity to succeed. Domestic social market space is very large, and strive to do a good product is the most important, but compared with the Giants, the growth of grassroots entrepreneurs will be more bumpy, in the absence of adequate resources to do support, not enough money to do operations, grassroots entrepreneurs to strengthen operations is the key, how to break through is difficult.

Come back and talk business 20 million of the book Capital, for the development of Mobile society is far from enough, the early stage of product construction has been preliminarily completed, and then ready to take out 5 million for the next step out of Henan marketing promotion, and then may be based on the development of the investment, after all, the marketing of social products cost a huge , it is difficult to maintain the ability to rely on their own funds, has been with some investment institutions have had early contact.

Achievements in Henan region have given the founder some confidence, he's going to gamble on this road to adhere to the next step to north China's two or three-line urban expansion, the current MO users mainly concentrated in the first-tier cities, hi chat in the three or four-line city has a lot of market space, in this market he is not afraid of the MO, Hey talk to the three or four-line city of cock Silk users need to master more than the MO, but the use rate is still far less than the hand Q. But hi. Choose the weak in the three or four-line city development is sensible, the author of the performance of the next show there are concerns more expectations.

Conclusion

Entrepreneurship in the mobile social arena is still a hot topic, but is there a chance for grassroots entrepreneurs with no background resources to support them? The three operators take Tencent's hands without policy, grassroots entrepreneurs are less likely to attack, but a small range of doing cock silk market can be, of which 9158, Six rooms the profitability of these SNS applications is very strong. There are micro-letter, hand Q, Micro-Bo in the former, mobile social entrepreneurship can not be greedy, in the Solomo combined with the 9158 model, there may be a way out.

Wen/Wang Liyang