How do small start-up teams find foreign top teams to help design logos?

before downloading your app

Editor's note: Marco, founder of Litchi FM. Litchi FM is a mobile "light radio" application that can open its own radio and recorded programs on the phone.

In the app age, a product logo and icon More and more important, users download your app, first will see your icon is designed beautifully, in the application store a lot of app list, how to let your icon to let users pay attention is very important, Rough and ugly logo will affect your product dissemination, develop a good product, casually find a logo put up can also fire the era has passed.

But the entrepreneurial team is a piece of money to break apart two flowers, which have the extra money to find the design team to help their own design first-class logo and icon it? You have to design one and put it on. In fact, in the internet age, the way to save money is still very much, the following I take their own examples and everyone said how to use the lowest price, to find the international first-class team to help design their own logo.

When we started to develop products, think of the importance of the logo, we find some do VI design company, the price is staggering, very general to more than 200,000 yuan, so we began to find some of the better design of the individual to outsource, asking is very high, a logo also to more than 100,000 yuan. Most of all, these designers we feel that the level is general, but the dwarf to pick the general. This is really annoying, a start-up company to improve their logo design level, is so many difficulties!

Later, I think of the design site often on the dribbble, the above gathered a lot of design experts around the world, poor design of the designer's work they will not be included, many well-known app logo and icon are above the master design. But would it be more expensive to ask a foreign team to design it? Finally the heart a horizontal, anyway domestic not inflow all so expensive, why not look for a foreign team to try? In the design, we are more appreciative of Nordic design, initially found two or three works very good Nordic designers, they have designed some famous app icon, a ask price, rely on! Some prices are only about half of the domestic designers who are not in the inflow! It can be seen that some of the domestic designer's charge too pit dad. Foreign designers will be billed by the hour, or packaging charges, need to collect some deposit, they are all have credit, so do not worry about the deposit was the pit of the problem. However, these masters of the schedule are ranked next year, they pay attention to quality, design also need time, not fast.

Later, we found a Spanish designer, scheduling only to the end of the year, and the charge is cheaper, only need some domestic designers about 10%! (You're right, Spain's economy is not very good, but the designer is first-rate.) But we can't wait until the end of the year and the design process will take 3 months. Then we found a Russian company, they had very good works, the fees were similar to those of the Spanish designers, and they were a team, and we could pick the designers we liked. In this way, we use a little price, enjoy the first-class international professional design services, in the 3 months of cooperation, we feel very happy.

The design level is to see the wisdom of people, but the specialization of design services, we cooperate with the Russian team than we contact the domestic team a big cut.

The domestic team to use PPT and your God to blow, listen to your needs, after a period of time, the designer handed over several versions to you, you do not know how they are designed. And the foreign team, each step will communicate with you, their daily progress customers can see through the network, they will do hand-drawn sketches, (from the sketch you can see the art level of the gap) from the various sketches, farewell and you communicate, determine your needs, in this process, we also continue to supplement the material, Constantly clarify our requirements. The 3-month communication process is more complicated, and I have a rough idea of how we communicate from a few sketches that they provide.

In the first version, they provide us with 10 sketches to choose from.

We chose A and h in the middle and let them continue to optimize. Later, two optimized versions were provided, and many details were presented.

In this version, the microphone combined with Litchi program, we are very fond of, design is very ingenious, but considering the scalability, in case the Litchi to do other services, the logo will be limited, so we chose the second version. In the second version, a lot of adjustments were made, mainly, litchi above those geometrical figure adjustment, here is not one of the show to everyone, select a version to show you, from these simple geometric structure, you can feel, this Russian design team in the geometrical figure is how deep foundation! From the simple geometrical pattern, it contains the changeable change.

In the geometric diagram, there are two directions, one is more hard square, one is the soft round, we chose the round, in a lot of details to modify, finally can be a color board. First out of a yellow color version, looks like a pineapple rather than litchi, and then changed to the red Litchi, logo finally formed.

After a variety of details of the changes, out of the definite version, in the confirmation version of the addition of English fonts, and provide a variety of applications. The geometric shading of the logo can be used alone, the more magnified, the more beautiful.

Summing up our logo design process, I think the most important thing is that we can boldly to find all over the world's design experts, in the internet world is flat, to find a master design, can greatly enhance their logo design level. Foreign experts found on the Internet, although in the U.S. dollar, but still much cheaper than the domestic, the common entrepreneurial team can afford to pay, how to the cheapest, you can find Spain this is not too good in the economy, but their level of designers is also quite high. Throughout the communication process, you need a good English level of people to be responsible for communication, and now there are a variety of online collaboration, communication tools, in fact, are very convenient. Although there are many domestic design experts, but due to the growth of the background, we think that the domestic designers than the level of European designers to be lower, not compromising the mediocre design, boldly out to find their favorite designer! Let's get our dick in fashion.