How to capture the hearts of female users in makeup websites

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For cosmetic sites, the users are female users, women's sites are very high commercial value of the site. Because of this, no matter in any portal site, there will be no lack of women this category, even if the 39 health network such a medical website, also do not give up want to share a piece of soup. Throughout most of the large sites of female channels, most of the whole station with the unified style of the article system, fighting is far from the beauty of the women's Web site to match. So how do makeup sites learn to capture the strengths of female users?

1, figure

Pictures for women, the attraction is far more than its appeal to men. On the one hand, women are more beautiful. On the other hand, many of the most visited websites, such as Taobao and beauty, have formed the habit of women looking at pictures. Especially now on the internet to search a woman's pictures, most of them through the "PS" such a magical modification after quite attractive photos. For makeup sites, as long as this type of picture as a guide to the cover, nature is very easy to arouse the interest of users.

Pictures in the narrative, teaching the process also played a very good indicator, although this is a bit impolite, but many women's ability to understand is limited, or even lazy to think. Makeup website This kind of type of Web site, more should be pictures, video display mode so that users can learn from them as soon as possible.

2, fire

Fire here refers to the atmosphere of the site, mainly interactive, so that female users feel that there are a lot of like-minded people. Women themselves are love to join the fun, 35 people can Twitter can communicate a lot of people who have opened the forum should have seen such a scene. Two or three girls can talk about hundreds of thousand floors a day in a post. If it makes them feel like she's the only one in the place, in most cases she won't stay.

On the other hand, women are very susceptible to being led by people. If you need to organize the user in your text what survey, activities or even to guide the user's purchase behavior. Can use multiple account comments and guide them to join.

3, Class

Women's market is large, not only its consumption capacity, user base, but also the diversity of demand. The reason for this diversity is that women are picky about all sorts of demands. Men's clothes are so few, women's clothes are more than 10 fingers come over, but also with the times to create new words. Even if it is makeup, also a variety of makeup, the degree of learning also points. Therefore, in order to meet the requirements of various users, we must be as comprehensive as possible. As a female website, the most needed element is the label. Then do a list of category labels, so as to meet the needs of the user's classification.

4, drying

Women have the heart of beauty, nature has "smug" heart, listen to others praise heart. To make a user to bask in their own functions, you will find that they do not just like the sun, and after the sun is very concerned about other people's comments, one day to come to this place bullish several times, this is undoubtedly gradually enhanced their dependence on the site.

Of course, more than that, women's websites have more features that need to be found in practice. This article by the Makeup tutorial http://www.hzban.com/original release, reprint please specify.