How to choose an entrepreneurial project: four principles and four steps

First, two things: the first one. My sister's child was studying in agriculture, and I gave her a 2000 yuan and an entrepreneurial project plan the year she graduated. The main points are: 1, in the town near agriculture opened a special shop to operate pesticides.　　The reason is, first, your learning and business together, and second, to the school teacher at any time to consult, continue to study; third, many farmers who grow vegetables and fruit trees are confused about what is wrong with the crop and you must learn to diagnose it.　　2, the book you used in school, but also to continue to add some, put it in the shop, they can turn over at any time, more importantly, to the farmers to see.　　3, the time is ripe, you can regularly hold a training on pesticide use and related knowledge, there are mature technology to tell them. She immediately thought of how much money to earn, I solemnly told her, do not first think of money, to serve the farmers wholeheartedly, a lot of vegetable, orchard run, painstaking, obsessed, when a career to do. From the heart to solve the difficulties of farmers as happy-this is not preaching. At least for the first year, it will be a waste of income compensation.　　The truth of this ... The second, which I have always advocated, was a strong proof in Beijing last year. I see the market stalls, shopping malls of the counters frequently, often the operators to unsustainable, and then think of those businessmen, easy to fall into this no threshold of the boundary: this is called the complete competition, everyone is the recipient of price, a few transparent zero compensation costs often difficult. Must have a little skill, know-how, doorway-that is, a bit unique, special advantages. Either the size, or the source of ..., just can't have a hard break. The small couple in Zhongguancun Dragon Mansion told me their secret. Because the computer technology upgrades Express, some must pursue the technology leading electronic enterprise, often precipitates with the new technology not to match the spare parts, is not the scrap, is not the inferior product. --does not match the future, matches the current.　　The new product does not match, to the user is matched, as for the price? This is the advantage-the advantages of sourcing, the advantages of price.　　Put aside specific projects, regardless of your specific circumstances, the choice of entrepreneurial projects, must follow the general principles of such a few.　　1, select the project is engaged in the object. Entrepreneurial feeling can be compared with first love, the importance of selecting items can be compared with the object. Why? Any project itself, there is a pregnancy, gestation, birth, development process, this is a natural process, the entrepreneur to a specific project, have a understanding, understanding, transparent, grasp the process, this is a historical process. This determines the process of entrepreneurship is the process of long-term integration between people and projects. At the same time decided to choose the project must be based on the long-term. Even if your choice is in line with people's accepted principles, such as: The discovery of potential needs, to find market gaps, value-added, have characteristics, that is March the first step, every step in the future is the integration of people and projects.　　This fusion is the person and the project life and death accompany, will never end.　　2, the option is to choose their own first. Select Item isTo create a conscious life marks the initiation of the autonomous consciousness of grasping one's own destiny. Many people may not know it at first, which is the starting point for the road to success. A few years later, when you stand at the peak of your career and look back at the original choice, you will lament its historic significance. The choice of project is to create a port into the community, to find a point of integration with the community. This requires four words: "enemy". A confidant is to look at yourself soberly: strengths, strengths, interests, knowledge accumulation and structure, personality and psychological characteristics, etc. It is the understanding of the future development trend of the society, stable, long-lasting and potential needs.　　In particular, being able to be sensitive to potential trends and needs can be a half shot faster than others, and you are already a ready person when this demand is revealed.　　3, the choice is willing to spend time. There is a person, when a week of the world's richest man, he is the soft silver Company's son. He returned to Japan from the United States after graduating from the university and selected 50 entrepreneurial goals, one year at a time, and a few feet thick. Finally, the software was selected. Since the choice of the goal is related to life, it should not be casually, must be treated with a cautious attitude, after a full demonstration process. In this process, it is worthwhile to spend a few months or even a year. To be willing to spend strength, rigorous examination of their own, and carefully judge the direction of society, to capture the incipient signs. To be able to calm down, serious investigation and search for factual basis. Only in this way, can make the goal of solid and reliable, at least their own heart collapse is sure, will go all out to do, in the way of endeavor do not hesitate, not wandering, not waver, not because of setbacks on the change, change.　　Obsessed, finished.　　4, the option to the whole and add features. The selected item must have "root". is the root of the project life, the right to survive, the conditions to live, the cornerstone of the feet. The endogenous power to compete for market share. It can be expressed in four sentences: What no one else has, what the ancestors found; For example, to say "no one else" can be a link between a resource and a particular need, and can be a new business value for some recognized resource. It can be a special climate, temperature and humidity, soil composition, geographical location, long-term obsolete, long lost. One of the relatives found white soil on the nearby mountain, a kind of soil that could be made of pottery. Learn more about the nearby railroad. So he bought the earth, which had clay under it, and dried it into flour--and bought clay. For example, "the place of the strongman". A project in any aspect, even if it is a point: high, excellent one, strong one, is the root. Quality, function, appearance, design, cost, experience, pattern, etc. Say cost, who can think of "world top 500" ranked first is a retail company called Wal-Mart. It can control the cost of management in 2% of sales. This shouting kung Fu. It is said that the office of their headquarters like the driver's lounge of the truck terminal, visible to them to dropWhat kind of spirit is behind the efforts of low cost.　　Follow these four steps to determine the path to the selected investment project.　　1, excluding a large. Know what is not to be done. Said there is a place where there are 100 families, every family has a dollar; you have a great ability to make all the money ――100.　　There is a place where there are 100 families, each has 10,000 yuan, you are not very talented, can only 1/10 people's 1/10 of money to earn ――10000 yuan.　　2, draw a circle. Know what things can be done for a long time. To draw on the emerging trends that society needs so permanently. The things in the circle have the space and time to develop. Space means a vast world of development, and time means that it can be done over the long term. Take the trend as an example, any trend is a long chain, interlocking. As long as we can grasp one of the links, the project's prospects are generally determined. For example, the environmental protection caused by the management of rivers, leading to the closure of small and medium-sized paper mills, resulting in the supply and demand of paper-based products imbalance, freeing up a market.　　What if you use recycled paper as a resource to fill up?　　3, List a preface. Arrange what you can do. Look back over the past 20 years, the strong, long business is the existence of which industries, to a large extent, to prove the relationship between industry and development. such as real estate, medicine, health care products, securities market, building materials, decoration, transportation, education, communications and so on.　　Then, the big scope is delineated again here, select several items.　　4, cut into a point. The accepted law of achievement is concentration and persistence. It is strange to let the fire of life continue to burn at a point. Within the narrowed range, there is still a lot to do, it is time to turn your eyes to yourself, then, the truth of comparative advantage is useful-seriously examine their strengths, strengths, interests, and may have several, compared with others which advantage is the most favorable.　　At this point, the concept of opportunity cost is also useful--the same amount of time, the same pay, which capacity of the corresponding cause will have greater prospects, comparative advantage will be highlighted, and their comparison to choose the strongest, the project choice is important, but also need to remember: The Good project also rely on the creation of a row of hard work: The result is decided by the process, the process is decided by the detail.