How to get your potential clients to trust you

You decide to open up your business with a noble idea, but the potential client doesn't know you. Because there is no trace before, it is very difficult to build a trust relationship. One thing I've been emphasizing with my start-up customers is that they know the voice of the industry from potential customers.

In fact, as an entrepreneur, you are not competing with your strengths, you are competing with many aggressive commitments and business practices that cause distrust in the industry. According to a survey by Wallaroo Media, 18% of policymakers think SEO companies are making scams. If you do this service, then you need to know all about it.

These key ideas need to be kept in mind when building a trust relationship with a new potential customer:

1. Share true success stories

One of the most important ways to build trust with new customers is through case studies and the presentation of a customer's true story of the employer before it is "social authentication." According to a survey by Techvalidate, 54% of business-to-business marketers say sharing customer stories, experiences and using "unbiased Third-party Customer certification" is "extremely effective".

2, do not make a guarantee

If you start to make a promise, there is no difference to the previous supplier. Most experienced decision-makers know that it is almost impossible to make a precise guarantee in a service based industry, such as marketing.

3. Do not charge too low service charge

Many entrepreneurs think they can get orders if their fees are lower than the standard price. While this may work for some decisions, it can be a red light for others. Why is your offer so low? Price is not the most important consideration for business-to-business shoppers, according to a McKinsey study. In fact, the study found that "low price" ranked first in the 13 brand themes used by business-to-business companies to market their products and services. Low prices will make business-to-business buyers negatively linked to the brand power of business-to-business companies.

Remember to know your industry and any sound in the marketplace. This will help you develop a better sales process and eventually get more orders.