Hua: Internet/Mobile Internet Small Team Entrepreneurship second episode

Last episode received a lot of praise and good feedback, thank you. First of all, this series is for small teams starting from scratch, not necessarily for large teams and a lot of other situations. Others said that investors in the early days without users will not have investment, this can not be generalized, VC general will not, but also focused on early investment, such as innovation factory, our approach plan is specifically for small teams early entrepreneurial, as long as the team is good, how early it does not matter. After the first episode of the start-up process, a few months later, many teams can find a good entry point, has a good growth. But many teams are often stuck in the development period here, and your product once the validation effect is better, competitors often will be surging. What should we do next? This is more difficult to generalize, and I'll talk about it in several ways.

Team

Many early teams tend to focus too much on things and products and forget the development team, especially the core people who are complementary to the founders ' abilities. We recently received a run-up plan application, many grassroots team, the product is very big, or those guns, especially the core members on the founder of the one or two, and other people's ability gap is very large, such a team will soon be overtaken. To know the development period of the competition is the team, said the bad point, the project is gone, the team in, and strong, there are opportunities, the project in the team, also finished. So the founder should have a bosom. In the development period to spend more than half of the time spent on core recruitment and team capacity development, this is the first priority, not as soon as the situation, put this line to the back. At this stage, it's time to start learning to find the right person to put on the right thing instead of jumping on it. In the early 10 people below, people are not expensive, hire people instead of picky, rather 2 people dry 3 People's work, do not 3 people to do three people's work. This is not to save money early development, the less people who do a thing, the higher the efficiency, the lower the communication cost, the easier it is to unity everyone in the early days, each of whom is hoping to grow into a team leader in the future, employs two people than three people, and you can hire better people to do more work for a higher wage stake. Can make everyone grow faster, more streamlined staff, founders can have more training for each person to have a gas, nine to five, often will not be conducive to the formation of corporate spirit and culture, the passion of the momentum of product development of the new characteristics of the development of products to follow the evolution of the principle of recursion, New development can be the same functionality or product expansion/migration to more user groups/platforms, or to existing user groups to explore new requirements or capabilities. Do not develop new features at once to target the new user base, such a large span, failure rate is very high, time-consuming/resources are also very large. Overall evolution should be based on core functions or core users, a rhythmic extension to peripheral users and peripheral functions, such as the expansion of user/platform extensions->-> user/Platform extensions-> function expansion->   Such steps evolve. In the development of new features, more than 60% of the resources or focus on the original core requirements and the continued development of the user base to consolidate the advantages. New feature development will also be based on my first set of principles, and only do 1, 2, Agile development Verification, 1-2 weeks to verify a new feature, quickly decided to give up/increase resources, rather than spend 5, 6 months at the same time to develop 10 features. Recently received in the run-up plan projects often have to do the platform, usually plan to put a large plate, such projects we all suggest to find a good entry point, a solid start. The reason why we set up mobile internet and social network application is the theme of this run-up, in addition to taking into account the development momentum of the industry, the project within three months of the product prototype can be completed, the comprehensive utilization of resources and other factors, there are reasons for this. Promotion channels, mediaBody, market, business cooperation, Word-of-mouth design, product mechanism design are a part of generalized promotion. The following are the basic principles of promotion, but tend to be overlooked: 1 explicitly promote the real purpose. This is often a mistake, such as obviously want to actively register users, the result of a lot of PV. So the clear purpose is first and foremost. Do you want users, traffic, or data? Is it to verify the size of the product, analyze the target population, or other effectiveness? 2. Pre-promotion set up tracking system, antispam and effect metrics for your purpose. 3 Choice channel is not to see how large the total flow of channels, but to see how many effective users of this channel, and your target user group overlap degree. It is a common mistake for early companies to pursue total neglect of efficiency. 4 Conversely, if you want to find a really efficient and cheap channel, it is necessary to delve into the habits of your target users, such as who they are, where they surf the internet, what software they go to, what websites they use, what their living habits are, etc. 5 any promotion, even if it is "free" promotion, similar to SEO, media, exchange, exclusive cooperation, Have cost. At the very least, it consumes the time and connections of the team, especially the founders, and even the product experience, cooperation constraints, etc. Sometimes free is the most expensive. Choose the time to put all the way together compared to measure. 6 If you do a large-scale pay promotion, the best to have income after the promotion of traffic can make the promotion fee back. 7 each new channel, first free or small test results, settled conversion rate and ROI after the official launch. 8 Select channels to match your current product maturity and size needs, the best channels are not necessarily used in the early days. Building barriers early user needs once confirmed, with good growth, we must consider how to build barriers and competitive advantage. There are 1 of places where barriers can be built. Team Strength 2. Product Functional Advantages 3. Core technical Advantages 4. Content Advantage 5. Resource Advantages 6. Channel Advantage 7. Word-of-mouth Brand Advantage 8. Advantages of Business Operation 9. User advantage: Number of users, relationship network, or data 10. Ecosystem advantages to analyze the strengths and locations of all potential opponents, compare their team, user base, resources, and products to Establish that we are fit to be there to centralize resources and build barriers of course everyone wants 9 and 10. But early teams tend to start with 1, 2, 3, 4, to 5, 6, 7, 8, and finally to 9 and 10. The most common early team to achieve is that the product is functionally and technically more than 4-6 months faster than the competitor, the team ability is stronger than the opponent. Building barriers can often be combined with user needs and technology, creating barriers from places where there is no barrier. For example, thunder, why I invest in thunder, before the Thunderbolt, download software in addition to the brand is no barrier. You use network ants, switch to FlashGet no difference. The analyzes of the thunderbolt created the first barrier, the same file on the next page, the user group large download software is less quickly than the user group, so that even if there is a new software than the ThunderboltGood, as long as his user base than the Thunder small, he is faster than the Thunder download slow, will not develop. The number of users to download the software set up barriers. Gougou from the download extended to the field of resource acquisition, creating barriers to technology and content, so that flashget can not catch up for a long time, of course, later there are barriers to business operations and so on. Originally also want to write early team the most easy to make mistakes, strategic decision-making, team building, did not expect light this wrote so much, there is no time, the other content on the next few episodes of the source: http://blog.sina.com.cn/s/blog_67e201370100lhjx.html