Hung Ming lights Ignite entrepreneurial dream: Grassroots entrepreneur Liu aboard Forbes

The seemingly obscure small hung Ming Lantern, a year can create 30 million of sales, you believe it? Do you believe that a salesman who started up by scalping has built 8 companies in less than five years?

A "100" grass-roots entrepreneurs, claiming to be to cultivate the general manager, you believe it?

Believe it or not, this is the legend of Liu Deduction.

He is not a rich second-generation, not the top, not to mention the financial wizards, but was "Forbes" magazine as "China's 30 entrepreneurs under 30 years of age." In this era of not believing in tears and not believing in miracles, he made the best remarks for himself by unarmed and savage growth.

The dream of pioneering a hung Ming lantern

In May 2012, Yiwu Town Industrial Park, two large trucks with 100,000 holes in the light were parked at a factory gate. Here, is the Flying lamp factory in Yiwu "base" one. Annual production volume 10 million, sales 30 million, in the field of the production and sales of Hung Ming lanterns, "flying lamp factory" level is called "eldest brother", the achievement of it, is a named Liu.

A summer night in 2007, Liu and his girlfriend took a stroll in Yiwu Meihu Park, when he was 24 years old, just graduated from Jiujiang College one months, Yiwu, is the first stop for two young people to find their dream. "Walking, saw a light on the top of the head, and thought it was a UFO." "The two young people who have never seen the hung Ming Lantern are excited, and Liu seems to have been inspired by those lights."

The next day, Liu into the so-called more than 100,000 shops Yiwu international Trade city, "sell Hung Ming lamp shop only three or four." The discovery made him quite surprised. Back home, he through Alibaba, Baidu and other sites conducted a search, still no one is selling. Liu Sure, the opportunity is really coming!

Get the first month to earn 1400 yuan salary, Liu with the boss said "goodbye." He used one of the 400 yuan into more than 100 holes in the beacon, began to do E-commerce, which, perhaps called the prototype of the Flying lamp factory. "I made thousands of bucks in the first month." "First taste the sweetness of the Liu, more firmly believe that their choice."

The first bucket of gold comes from a foreign trade company in Wenzhou. The other party intends to order 500,000 hole beacon, the condition is to visit first. "A bit of a nervous, I take the goods from elsewhere, no factory, no staff, office is in bed on the computer knock." "Helpless under, Liu to a friend to borrow a small workshop and a little can see people's office, decided to hit a swollen face filled with a fat back. However, when he really faced this group of customers, the heart is uneasy, "This is not cheating?" "Liu Heart a horizontal, the actual situation." The result was not as bad as he had imagined, because the attitude was sincere, the customer still placed 200,000 of the order, Liu also made a profit of 90,000.

With this income, Liu continued non-stop.

October 2007, he set up a hung Ming lantern production-oriented flying lamps factory. Sales in Yiwu, production in Jiangxi, the whole family of the youngest to work together to produce up to 500 a day.

In 2008, he successively set up 6 factories in Xianju, Yiwu and Jinhua to meet the demand of more orders.

December 2008, The Flying Lamp factory completed 4 million hole lamp sales, sales reached 20 million, become a veritable leader of the Ming Hung lantern.

"If you have a project, do it quickly, it's called" Throw Your hat over the wall first. " "From nothing to become" Lantern King ", Liu only in less than 1 years time.

Set up 8 companies to put eggs in different baskets

If you think Liu will be satisfied with this success, it is wrong. In his view, the Hung Ming Lantern just opened a door for him to start a business, the infinite scenery after the door in the perilous peak, is he more interested. "To make so much money, it is better to create greater value." When Liu found himself in the field of the Hung Ming Lantern, he decided to find a place to do it again.

Cross-stitch was his second field of involvement. June 2008, previously defected to his brother found cross-stitch industry investment, low threshold, domestic scale enterprises are not many, then to Liu made recommendations. Two months later, the Hong Kong Ling Quan Cross-stitch Co., Ltd., which was invested by Liu, was established, and his brother was general manager. A year later, Ling Quan Cross-stitch under the Athens, Fairview Pavilion, who embroidered square and other brands occupy the first five of the domestic cross-stitch market position, to achieve annual sales of more than 30 million.

The idea of running a company was so unmanageable. March 2009, Luther Graphic Design Printing Co., Ltd. was founded in May 2009, Peng DAO Handicraft factory was established in May 2010, Flying Optoelectronics Technology Co., Ltd. was founded ... To this day, he has invested in the establishment of 8 companies, involving a hung Ming lantern, cross-stitch, digital oil painting, fluorescent board, printing, home, clothing and other fields.

"These companies look like they have nothing to do with something in common. Liu explained that he invests in the field of emerging industries, low threshold, the industry is immature, a certain market prospects. For this kind of rapid horizontal development, there are also objections, but he thinks, now is "playing Jiangshan seize the site", found good project, no matter 3,721, dry again.

This investment model is bound to be risky. Last February, Liu set up an umbrella factory, which had lost 200,000 of his direct losses after 9 months of failing to make a decision. "I've earned it all before, and I didn't exactly calculate the rate of return when I was founded," he said. "For this failure, Liu look very open, he even realized that he opened so many companies are right to put eggs in different baskets, broken a basket and other baskets, but to reduce the risk."

A businessman who wants to be a hero.

Another reason for Liu to set up 8 companies is his inner heroism complex. This childhood obsession with celebrity biography, depending on Mao Zedong as an idol, open mouth is "play Jiangshan" and "revolution", those who defected to his school younger sister, are he regarded as like-minded revolutionary brothers.

"There are no successful individuals, only successful teams. "In order to retain these brothers and give them more drive, Liu chose to open several more companies and let the brothers serve as general manager of the company." A newcomer who just graduated from school, how to be a good boss of a company, Liu does not seem to worry about it, "who is born to be the boss?" I am also "spot" forced out. "In his eyes, a person's loyalty and character is the most important, as for personal ability, can be fully developed later."

The position of general manager is limited after all, Liu also thought of shareholding system. He took out a portion of the company's shares and gave it to more than 20 of the backbone of the company, who were mainly his alumni, who had worked with him. "My ideal is a common, rich, common prosperity, the establishment of a national joint-stock system." "Let each employee of the company have a stake, this is Liu Ideal enterprise, he regarded this as a great cause, and the first thing to solve the problem is the house he will build a high-rise in Yiwu, so that employees do not have to worry about the high prices." In addition to supporting the Entrepreneurial brothers, Liu also did not forget to learn younger brother. He set up the Flying e-commerce Foundation in his alma mater, which specializes in college students ' entrepreneurship.

"A good enterprise, must win the respect of society." "Liu, who sits on tens of millions of assets, recalls his own entrepreneurial path, and he mentions the phrase" Heroes of the Times ". In his concept, the so-called "times", Yiwu is the country's largest commodity market, but also the rapid development of the last decade of E-commerce platform, and the "hero" is his own. From the teenager want to be a police to catch bad people, to adult after want to do a house for employees boss, Liu Heroic complex, it seems never changed.

Group A difficult upgrade

May 2012, Liu began to be called "Liu Dong" by the staff, at this time he has a bigger dream will be its 8 companies, a foundation merger, set up flying Macquan light Group. He wants to do in the field of business-to-business Wholesale, distribution, group buying, and then the company to bigger and stronger, and the direction of network technology change, to create "Macquang" network brand.

This is by no means an easy process. 8 companies involved in different areas, it is difficult to form a related industrial chain, different companies encounter specific problems, so that "desperately three Lang" Liu also feel limited energy. He needs a stronger "right-hand man", and that's not exactly what a brother is going to get.

"Our people are still somewhat deficient in experience and ability," he said. "His team is too young, this let Liu some helpless, he has recruited a few older, have a certain accumulation of staff, but eventually chose to leave." At present, 8 of the company's administrative level is almost exclusively Jiangxi fellow or alumni, such employment mode, he thought "one's own" with more ease, while confused, outside why people can not stay.

Refinement Management is another challenge he faces. Because each company implements the general manager responsibility system, everybody is somewhat fragmented, but ignores from the overall thinking question. And Liu to do is to comb each company's system, and then unified them under a framework. "Where was the logistics, the administration?" A total of two departments, one production, one sales. "Liu said, if you encounter more orders, sales will come to support production, if the market is not good, production to run orders." Now he, understand that it is only a temporary expedient, a company to healthy development, must have a sound system for protection. "It's a go-between, patience and perseverance," he said. "The habit of the extensive management of the Liu, is step-by-step to the refinement of management to go."