Independent blog to create brand charm

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With the development of the Internet, more and more people start to build their own independent blog, the number of independent blogs is increasing. In this large group, people from all walks of life are: Someone write mood diary, someone write technical information, form the same, rich and colorful content. People set up the purpose of the blog is not the same, some people in order to earn advertising fees, someone in order to show their talent, in the final analysis, is in a small area of the circle, let everyone know there is such a station, there is such a person. So, how can the success of the independent blog be managed by so many people in the effort? In order to create the independent blog's brand charm, in a small circle, the establishment of a good blog image, with the relevant independent blog place good relations, for their own independent blog to create visibility.

First, content is king, original content is the core of independent blog

Original content, whether it is for visitors, or search engines have a great appeal. For search engines to keep original content on it, but for a large number of visitors, the original content is only the basis, and a large number of original wonderful content is the purpose. Just imagine, the people who can visit the blog, are some like-minded friends, we have to do is to make visitors feel that this blog is valuable and readable. Put a point on product marketing, is to grasp the needs of users. In the blog content, the demand is "the quality of the content of their own views." Your point of view is not necessarily right, but it can be displayed for discussion, in fact, many topics are not the only answer. We have shown the original content, the display of their own views, in an intangible build their own blog brand, over time, from the first visitors, to hundreds of visitors, why not?

Second, small scope propaganda, let the blog in a small area of attention

Why is it a small area? The reason is simple, the content of the blog can not be a hodgepodge, it must be around a main line of content, which will involve some relevant content. It is certain that a hodgepodge of independent blogs will not have many people concerned. Grasp the attention of different groups of people, grasp the characteristics of independent blog marketing, in their own blog contains content within the scope of a certain small circle to carry out appropriate promotional publicity. Here said the promotion is not like a major station to send a link everywhere, but in the relevant independent blog to leave a message, and other bloggers to interact with, but also with the relevant independent blog links. As far as possible with learning attitude and other blog exchanges, so that more opportunities to be concerned. The garbage station blog is not in the range I'm talking about. Of course, publicity may involve some SEO knowledge, here do not do too much introduction.

Third, maintain the frequency of renewal, to create an independent blog brand charm

New independent Blog online, bloggers will certainly because of a momentary freshness, may update the article every day. After a period of time, the degree of enthusiasm will be reduced, update speed will not be so happy. The purpose of maintaining the frequency of updates: Let the blog focus on gradually improve, so that the content of the blog more and more high. After doing so, what can we get from our individual bloggers? First of all, we will learn more knowledge, in the field of their own research further, and secondly, the higher the content of the blog, the higher the degree of attention. It is important to keep the frequency of renewal, just think of the concept: "Every day is updated, every article is original." Then our vast majority of bloggers are: "Every day in progress, every day is a harvest."

Four, creative name, create intuitive brand charm

Blog names are divided into two categories: one is easy to remember, personality attention, and the other is based on the real name of the blogger group. Here suggest: Professional theory-oriented blog, to the real name for the combination, in the form of "name + content", such as Zhang website Operation blog, Doe Financial blog, interactive entertainment-oriented blog, then it is necessary to play a novel alternative name, preferably the search engine in a few words, Create a new keyword as a blog name, in the independent blog operation will play an unexpected effect!

Recently saw an article on the operation of Independent blog, the text mentioned "art first", personally think this is not correct, is one-sided. Observation of the current Internet industry Independent blog, how much is very focused on the construction of art? Most of them are in the use of ready-made programs WordPress, Zblog and so on, simple and convenient, easy to optimize. Look at the well-known independent blog, blog templates are very simple, focus on the quality of the content of the blog, rather than the appearance of a bright, this person a truth.

Remember one point: the information-oriented web site, content for the king, Sales-oriented website, the product for the king.

This article is from: Li Gang's website Operations Planning Blog (www.anblog.net) detailed source reference: http://www.anblog.net/post/16.html