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Investors always in front of the entrepreneur to assume a know-it-all appearance, their opinion is the golden wisdom, their guidance is unquestionable inculcation, such as a teacher and a guru. But when we think carefully about what these investors are instilling in entrepreneurs and markets, we can see the absurdity of it.
1. "Staying focused is the first step to Success"
This is the most common advice that investors have to say to entrepreneurs, the problem is that in the domestic environment, in the face of the competition means of the same people, the face of large companies to the entrepreneurial potential of the success of the coveted and replicated, in the face of the market audience for the low recognition of entrepreneurs, how to keep entrepreneurs simple to stay focused?
In such a complex entrepreneurial environment, just tell them to stay focused, as if focus is a handy thing. The fact is, most entrepreneurs are blindly follow the advice of investors and ignore the changes in the outside world, and ultimately lag behind trends and trends lead to failure.
Just staying focused does not guarantee success, the overall situation in the country requires entrepreneurs to consider more, to deal with more, to care more, they simply can not devote themselves to their careers, this is the truth.
The first step towards success is not focus, but the situation.
2. "Team cohesion is the first productive force"
Please invest people ask yourself, how many domestic entrepreneurial teams are going all the way down to the end?
We see more of the team's internal staff because of interests, goals and differences between the split, how many of the backbone of the team because of the opponent's digging angle and the peacock fly Southeast, and how many entrepreneurs because of the entire team within the various personnel disputes and delay the development of their career progress.
There are numerous examples of entrepreneurial stagnation or eventual failure of the entrepreneur as a result of the team's problems. Finding a good team is a difficult task, and finding a team that can coexistence it is even more difficult. Investors only emphasize the importance of the team, but rarely mention in the current entrepreneurial environment, the team to the founders of the problems and hidden trouble for the entrepreneur, and once encountered similar problems, often make entrepreneurs unprepared.
Is that a white lie?
3, "What is the most important entrepreneur? executive Power!"
Investors often say that the key to the success of entrepreneurs is the rapid transformation of entrepreneurial ideas into executive power. But how can investors ask start-ups to have the executive power to make decisions?
Executive power, which is the first and most important step for entrepreneurs to fulfill their dreams, and the one step they need most for their assistance and guidance, and investors are now throwing the hot potato back to them and putting it on the line.
Investors are sounding out for entrepreneurs who have been toddlers on the road to entrepreneurship, but only verbally speaking to the tough ones, executive power, executive power, and it seems that entrepreneurs really don't understand the importance of transforming executive power.
Are the investments being perfunctory about the dreams and passions of the founders, or are they belittling their ability and understanding?
4, "The success of the entrepreneur stems from the love of their own projects"
Yes, if you don't love your own project, how can you expect investors and users to endorse your project?
However, please investors look at the status of domestic Internet, think of those most popular products and services: Once 3721, hao123, now 360 antivirus, millet mobile phone. They have been commercially successful, but do they really have a superhuman level of skill and user experience?
How many entrepreneurs will recognize them outside of the business model? How many entrepreneurs would really like such a project?
As much as you really like and get investors, user recognition and welcome products and services in the market is almost rare, in the domestic reality is that the taste of entrepreneurs and the market, user preferences often exist between the gap, entrepreneurs often in order to constantly let the product "downgrade" to attract users ' interest and attention.
Such "demotion" is often a difficult and painful production process, entrepreneurs look at their beloved children in order to cater to investors, markets and users of interest and demand eventually devastated, or even eventually into the crisis of dystocia, ask them to love their own projects and ignore the market, or pay attention to the market and give up the love of the project.
So, what would you choose, investment people? Idealistic or realistic entrepreneur? Investors hope that the latter, but advocated the beauty of idealism to confuse the entrepreneurs, this is the black humor of investors?
5. "What do you do with Tencent?"
"How will your project be Tencent?"
"If your project succeeds in the future, can you cope with the replication from Tencent?"
What is the probability of such a problem happening in the real world? The products that are worthy of being copied by Tencent are really so easy to be invested.
Rather than the foresight of investing people, they are in fact an almost morbid expectation of success for both entrepreneurs and investors. Investors know that the vast majority of entrepreneurs are not necessarily successful, maybe they can get two or three rounds of investment, they may be able to emerge from the fierce market, but they are not only far from success, but in fact they just struggled from the depths of the competitive swamp.
Does it really make sense for experienced investors to see at first glance the market value of an entrepreneur's plan, and whether they can gain the market with the envy and the pressure of Tencent?
6. "Business model"
The instant success is not only the entire domestic internet sector, but also the investment people.
Excluding all hindsight, no one will think of Facebook, Twitter will have today's success, but even today, they still face a single profit model of the question, then ask, if the domestic investors in the first encounter such a chance, what will you do? What about the business model? Can it be profitable?
Domestic investors are still entangled in the business model, but few people pay attention to the concept of entrepreneurial ideas and projects, in fact, any mature products need to spend a lot of time and effort to cultivate the market and users, "Angry Birds", Instagram is a case of hot, Such cases are also vulnerable to inquiries from the business model of domestic investors.
This is the ethos and reality of the domestic investment community today, no one is willing to cultivate the market, everyone is eager to quickly see the benefits in the short term, it is true that in the short term, it can make money quickly and safely, but similarly, the domestic environment will never be born great investors and entrepreneurs.
The reality is that most entrepreneurs don't have any relevant experience, and investors are counting on them to answer questions about business model operations, profitability, and market research.
A lie repeats 1000 times may become the truth, but the dogma repeats 1000 times only then may become the useless humble opinion, this is a irrefutable truth. When you really ask me what's wrong with my product? How do I optimize my team? How do I improve execution? How many "so-called investors" can give you very specific advice, they are only good at chicken soup body.
These six "nonsense" is only a trigger, and another greater truth is that, when it comes to money, no one will ever give you a really useful opinion.
Article Source: http://www.wood128.com