Jun Tang: go its own way to establish a personal brand

Before the academic degree door, Tang Jun was frequently exposed as "China's working emperor." After the outbreak, the public's attention, it is more focused on the integrity of the crisis.

Before the academic gate exposure, Tang Jun has repeatedly mentioned his idea of ​​success is simple: "simple plus hard work."

For Microsoft's work experience, he had made it clear that "no one in Microsoft is more diligent than me." He once reminded college students should bow their heads to work just entering the community, rather than complain too much. "When I first came to Microsoft, I also found that Microsoft has a lot of problems, but I did not complain, but use the night and weekend time to study, and finally the emergence of multi-language engine." One of Microsoft's older employees recalled, At that time, Microsoft just happened to be on the Asian version of the software, including Japanese and Chinese, to find out the people in these two languages, just as he has .Tang Jun seized this opportunity.

One Microsoft (China) employee who had had a lot of contact with Tang Jun told reporters that Jun Tang likes to tell the story very much. Whether it is for the boss of the United States, his staff, or the media, he likes to tell a lot about things like packaging. Speaking more, he himself believes the story is entirely real. "But the employee believes Don's intention is not cheating, but a technique of speaking and communicating. "There's definitely a lot of water, an exaggerated part in the story, but none of these stories spoil anyone's interests. He wants to sell himself for a good price."

"Qualifications door" after the outbreak, the reporter learned that the internal staff is not a grand crusade. The evaluation of Tang Jun's people is basically divided into two groups, a considerable number of people, at this juncture, said Jun Tang are conservative, an employee who asked not to be named said, "As if we all feel nothing to talk about, Tang Jun to Shanda is to help Listed later successfully listed, he left is also a matter of course, after all, he is a professional manager, not an entrepreneur, and a company's relationship will not be so close at the right time to come in, the right time to leave, for him That should be the case.

However, on the other hand, some of the specific personnel who have worked with Tang Jun are still very awe, and even if there is a problem in their academic qualifications, they can not affect the affirmation of his abilities. "A lot of people say he was brought in by Chen Tianqiao and used for listing, but he has proved his ability and commercial value, proving that his cooperation with Chen is successful, of course he has his own The purpose, Shanda also has its own purpose, Shanda entered a new phase, Tang does not fit. "That year, Shanda followed him for specific work, his evaluation generally considered Tang is a very capable person.

Admittedly, from Microsoft to Shanda and then to Xinhua, Tang Jun also constantly accumulate their own gold content in the frequent exposure. More than half of the reporters who frequently deal with the media, the media and Tang, kept a very good impression on him. "He always feels modest." One reporter who interviewed Tang said that even if academic qualifications were faked, Tang had the ultimate goal of being a man. As Tang himself said, most of his correspondents who dealt with him could call out their names. "Tang Jun is a very high number of people with emotional intelligence." He sent a text message to a large number of reporters every year during the New Year. He even told journalists to help them when interviewing in some areas they were familiar with.

Of course, in the eyes of some people, Don Jun wrote books, made movies, and continuously raised media exposure. Instead of being a professional manager, he was more like a "entertainment star" and did not keep his duty.

Jun Tang has always insisted his principle of behavior: their own way. He believes that the value of professional managers in China has not yet fully reflected, because they have not set up a personal brand, they need to do things first, show again, through a certain package, build your own brand, so that it is possible to move toward the top CEO list.