Kai-fu Lee dialogue Chen Next generation social media how to start a business?

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

April 18, in the second phase of the connector technology master China line, Kai-Fu Lee and the founder of YouTube, Chinese-American entrepreneurs Chen dialogue. The theme of this dialogue focuses on the development of the next generation of social media. Lee and Chen's main point is that the next generation of social media will be confronted with too much content, how to help users find content more quickly, and the future of social media in the mobile web, as well as in the niche areas where the Giants are not covered.

The next generation of social media is mainly to help users "find" content

It was an era of social media explosion. Blogs, microblogs, micro-letters, video ... The content of social media is also richer and more massive. It also gives users the difficulty of finding the information they want in a huge amount of information. As a result, Chen points out that the next generation of social media products will be primarily aggregated with existing content, and that one problem to solve is how to get users to find what they are interested in more quickly. Kai-Fu Lee agreed: "Information explosion era of personalized content is very important." This increases the importance of large data and the status of recommendation engines, allowing users to see what they want most. There's plenty of content now. ”

In social media mode, Chen is very much in favor of the Twitter founder's latest project medium model. Medium is a new lightweight content distribution platform that allows single users or multiple people to collaborate to create their own content in the form of themes as albums (Collection) and share them with consumers for consumption and reading. Chen YouTube as an example, the previous site is very important to browse the number of independent visitors, and so on, but now the video site is more concerned about what users are really doing, whether they provide what they want to see.

Lee said further that future social media will rise in the mobile Internet arena. The common trend of social media will be: first, real-time; second, the importance of video is greatly improved.

Don't collide with giants.

Lee stressed that in the same field to defeat the Giants is basically impossible, can only rely on different ways to subvert the original mode. The wave of technology will continue to introduce new and valuable fields and new giants. Entrepreneurship can choose social media, but don't want to be a big platform. If you're going to be a social network, entrepreneurs need to think clearly about what dimension to cut and how to get users. If targeted, there may be opportunities to become larger applications. Taking the Chinese Internet as an example, if entrepreneurs enter the mobile Internet domain, it is not necessary and Ali, Tencent, Baidu and other giants head-on, but choose how to use three of the big platform, or choose three not covered by the subdivision of the field. For example, enterprise-class applications, such as hardware, there are many opportunities.

Lee also mentioned that the lack of viral transmission characteristics of private social media more difficult to achieve explosive growth. Perhaps the market user size also 1 million, 5 million or so, so the time to venture to assess clearly.

How to commercialize?

Commercialization is a huge challenge for any start-up company. In advertising, YouTube's approach can probably give us some hints. YouTube is active in three groups: viewers, content creators and advertisers. How do you get these three characters to be satisfied? How do you set up a way to make advertisers and users happy?

YouTube's approach is: its front ads let users choose to skip in 5 seconds, if skipped, advertisers can not pay. And some of the domestic video site advertising market has been up to 1 minutes, can not even skip!

There is a contradiction between the precise advertising and the protection of the privacy of the user, which will be a long process of evolution. Kai-Fu Lee believes that with the development of large data, more targeted advertising and marketing in fact, users are valuable and helpful, should educate users to begin to accept these.

Start a business to solve your own needs

What is the business for? Chen's entrepreneurial philosophy is simple: Find your own needs and then solve them. He did not create YouTube to be the world's largest video-sharing site, but to address the need to watch videos and share videos, but later found that there were so many people. Now his entrepreneurial mindset is the same. But he also said YouTube's wonders are not so easy to replicate.

Innovation begins with imitation

Kai-Fu Lee believes that China's entrepreneurial style is no longer the original simple "cottage", but has entered a higher level of "integration" stage. When the iteration to a certain extent, domestic products may be better than the original products abroad.

The

Chen also said that YouTube, at the beginning of its business, was not innovative at first, but also copied the content of earlier open circuit makers. Now the product evolution is very strong, and want to make a revolutionary breakthrough more difficult, entrepreneurs will inevitably to the original products for reference. Timing, luck and creativity are just as important to success as starting a business. (Source: Entrepreneurial state.) According to the Tencent Scientific record finishing)