Kai-fu Lee: How to start a business in mobile internet age

"Editor's note" "Do not always go after those formed platform opportunities, big companies are doing things you do not go after, entrepreneurs must walk in front of large companies." "In today's," big opportunity is getting smaller, small opportunities are getting bigger "in the mobile internet age, if you are an entrepreneur or want to do mobile internet entrepreneurs, do not bother to listen to innovative factory CEO Lee Kai-Fu to consider the three major problems. Kai-Fu Lee must discard the past product form, to embrace the mobile internet to introduce technology, and then to get users, and believe that you will have the greatest success in the past year, is an important year for mobile Internet, from the mobile phone users, we can see from last year's 200 million increase to 500 million this year, There are a lot of great new innovations in a variety of different areas, but as you all know, I want to tell you something you don't know: About four years ago, before I was a creative workshop, a lot of foreign media talked to me about China's entrepreneurial innovation, and their only problem was to say: "You are not innovative, you are only in the cottage." "In the last three months, I have received at least 5 international media interviews, their main problem is no longer to mention the cottage, but in the mobile Internet, why are you so bull?" I can clearly see whether big companies from Tencent, Sina, a company like this or a start-up company, such as our pop, pea pods, and many other innovative startups in the industry, we're all doing wonders, and our young people are taking advantage of this huge market, very low start-up costs, There is also a good VC environment and investment, today very fast growth. I have seen in the micro-group of entrepreneurs, product managers know more than I, I am learning things with them. Every day I see this phenomenon when I'm on China's mobile internet, with confidence in China's innovation and entrepreneurship, and I think next year we will see in the Chinese Internet Innovation Entrepreneurship will go international, and on the global stage for the country if I am a mobile internet entrepreneur today, First of all, I very much agree with UC chairman Yu he said: Big opportunities in the small, small opportunities are getting bigger. Don't always go after the platforms that have been formed, what big companies are doing you don't want to go after, the entrepreneur must walk in front of the big company, so if I am an entrepreneur, I will consider these three directions: the first recommendation focuses on user habits, this year's 300 million mainstream users and their users and last year's 1, 200 million users may be different and pay attention to what user habits they have. The second suggestion is the combination of mobile internet and traditional industries, known as O2O. How to use mobile Internet to change the basic necessities and eat beer. The third I think of the entrepreneurial direction is how to do some enterprise-class applications, especially small and medium-sized enterprises, but also can consider how large companies use mobile internet to change the internal business workflow, this slightly longer, but now it is not too early to think. For the entrepreneurs of the traditional industry, first of all, I would like to congratulate you, because I think the traditional industry's mastery is very notOften important, the mobile Internet is equally important, but both are indispensable, and it is great that you come to this conference today to say that you have considered mobile internet and entrepreneurship. But when it comes to traditional industries and mobile Internet, be sure to take into account that you can't move all the traditional industries straight to the mobile Internet, as we are here in the public comment network, it is not a yellow page has been changed into a mobile internet app, as we see today many of the most mobile on the most successful media, is not the printing of a scan to the mobile Internet, it's a completely different form: Sina Weibo, for example, has largely replaced the media, but it is a reversal of the traditional state of the past, so the connections, knowledge, and industrial chains that you accumulate in traditional industries are important, But be sure to abandon the product of the past, embrace the mobile internet to introduce technology, and then to obtain users, I believe that you will be the most successful. In conclusion, I wish the conference a complete success and wish you all the most glorious results on the road to innovation and entrepreneurship, Live Long and prosper! Wishing you a creative entrepreneur, go boldly where no man Super-delegates gone before! (the author attends the 2013 Mobile Internet Innovation Conference speech, has abridged)