le-line self-balance car: College students to start a month to sell more than 30 million?

Although involved in the self-balance car sales less than a year, but Le Line's products have achieved monthly sales of more than 30 million, according to the speed of development, do 300 million or 400 million this year. In addition to their five capital a round of 45 million yuan investment, the B-round financing is about to be finalized. It is not known that this is a college students from Huazhong University of Entrepreneurship team, 6 founders met in the campus of the Intelligent Robot contest. Although they are all, but entrepreneurial time is not short, from 2007 onwards, is the earliest research and development of the balance car team. General Manager Zhou, 1986, now employs more than 200 employees, the average age of the company is only 27 years old. From B to C from 2008 onwards, Le Line world for commercial customers to develop special-purpose robots, doing a small and beautiful business. Until the end of 2013, their research and development from the end of the B-side to a complete transition to the C-end consumer robot. In the years of research and development, they gradually found that China's industrial robot market has been Japan, South Korea, Germany and other international giants monopoly, and there are several insurmountable ceilings. First of all, China's raw materials are relatively backward, some raw materials are difficult to purchase abroad, and secondly, China's industrial processing precision is not enough, if the procurement costs of high and complex procedures. In the process of doing industrial robots, they found that intelligent robots combined with smart home has a huge market prospects. Finally, cut off the original B-end business, focus on the C-end consumer market, began to develop the application of body sense technology balance car. The original technology accumulation applied to the low technical requirements of the C-end market, the advantages of the world to highlight. and the C-end market because of large sales, more easily controlled costs. This is also the team 2013 after the transformation, the continuous six months of sales to maintain the 50% growth of important reasons. According to Zhou, it can now maintain a growth rate of 30% per month. Lighter, smaller, smarter in fact, the team was the first to study the intelligent body-sensing interaction technology in 2009, the application of this technology to the auto balance car. The so-called balance car is relying on the body's center of gravity changes to control the car forward, back, turn. But before 2013, the industry was still at a very early stage and consumers were still unfamiliar with the product and needed an event to educate and nurture the market. It is said that 2013 years is counted as the year of the auto balance car market. There are Segway leading enterprises abroad, China's two-wheel balance car and single wheel car manufacturers are also emerging, the market suddenly lively up. Taobao search from the balance car "keyword can also be found on the market, similar product price range is large, ranging from eight hundred or nine hundred yuan to tens of thousands of dollars." Zhou said that the market's self-balanced car quality parameters are not aligned, do not rule out some businesses to use low quality, low prices to attract consumption. This kind of car's consumer cognition is low, the market is still in the cultivation stage, the shipment quantity is bigger than several companies have not hit the price war meaning. "But in comparison, what are the advantages of Le line?" Zhou stressed that the balance car product is to solve the short distance travel and 5 km life circle use of products, its portability, ease of access and drivingDriving experience, product quality is very important. Zhou introduced, one of our self-balance car only 15 kg, almost the market is the lightest, the smallest products. And can use the mobile phone remote control, can always control the body state, more intelligent. In the product aspect, does the industrial robot origin the Happy line team in the research and development accumulation aspect indeed has many advantages. Why can it break out in a short time? Why do monthly sales exceed 30 million in the short term? Zhou has been emphasizing technology development and product experience. Although the group is young, it does not mean that they are too junior. In the field of software and hardware business, supply chain links often difficult to control. Zhou Frankly, the initial stage of entrepreneurship, because the supply chain control issues, did go through some detours, but the team's requirements for quality has always been uncompromising, so even postpone the time of product listing, but also to ensure that the best. They've also accumulated a lot of experience, and now that the company has been through the toughest times, the production line and supply chain are in the standard process, and they're solid. Although the balance car industry is now relatively mixed, consumers also have doubts about buying. Zhou stressed that there are many shanzhai goods, small companies, no product testing, no after-sale repair, the price is very low, but these are very dangerous. Le bank currently in the country has more than 200 authorized dealers, have a unified brand identification of the stores, these stores at the same time undertake after-sale maintenance, which is Lechong steady, occupy the market is an important reason. Since the beginning of the company attaches importance to research and development team. A team of 200 people has nearly 100 engineers in software and hardware development. And marketing has been very important, but the company did not invest too much in hard, but online to do experiential marketing, rely on bicycle word-of-mouth to do promotion. Zhou said, the user is our best advertisement, the product does well, the car friend plays the happy, is to the music row biggest promotion. Le line two-wheel balance car standard version price of 9980 Yuan, October will be released unicycle price of about 3,000 yuan. Different from some manufacturers to the Internet sales-oriented, le line channels are mainly distributed online, through authorized dealers to expand sales channels, including domestic and international market, more than 90% are in the mainstream high-end shopping malls brand stores, such as Shanghai Long Light department stores, Zhengda Square, about 150. The reason for this sales model, Zhou said, on the one hand, the product market understanding is low, on the other hand, the balance car is a strong experience of products, consumers will experience a lot of first, and then in the online order, directly through the electric business platform transactions, relatively few. Therefore, the offline channel also undertakes the task of cultivating the market. "In the product services above, le Line the world also made a lot of effort." Lechong created a global car club, the Lok line users not only have maintenance services, enjoy concessions, but also friends with the city car friends, Le Lane of the app's location is Entertainment + social ", travel outside, need to use a car, can go to Le Line store rented. As the last kilometer of the transport tool, Zhou said the car market demand is very strong. His goal is to make the product smaller, lighter, and strive to become a Self balance car fieldApple.