Lee Colling: Don't be a graveyard rich entrepreneur.

At worst, it is often the best of times. In the U.S. capital market frozen 8 months long, November 21, Lee Colling led the company (hereinafter YY) in the United States Nasdaq successfully listed, completed the ice-breaking trip. Founder Lee Colling worth billions of dollars, the outside world that he succeeded, he said he is actually the tip of the dancer, has been trembling, treading on thin ice.

This reporter Li Bin

Talking about listing

Stock market goes to America in winter

YY is November 21, 2012 officially listed, just 121, 121 March. Most importantly, we proved that fats can also be listed ", November 30, fat naïve Lee Colling dressed in a suit, in Beijing, the IPO thank dinner opening speech, the fun to share the process of YY listing.

Seemingly relaxed behind, is actually a "thrilling journey." Because the U.S. capital market in the winter, in the past 8 months has been no Chinese companies listed, all investors see a person to go public, the first sentence is that "you are not going to live?" "If you can't live, why are you here now?" said the second. ”

"In fact, many things in the world are like this, the worst time is often the best time," Lee Colling said, the listing process found that the investment bank YY special care, because 8 months did not have something to do, many investors are also very happy, for a long time no one to visit them. Lee Colling mentality instead of more relaxed, in the road in the course of the process, he took a sneak at the airport to jump the Jiangnan style.

Chinese companies go to the U.S. listing is often to tell a story, to say that they are the United States Yahoo, YouTube, Facebook and so on, so that Americans understand Chinese companies. However, YY is not found in the United States such a template can be set, yy is unique, but Americans understand.

"YY listed to tell the United States not only made in China, but also possible to create Chinese. "Lee Colling is proud of the road show from Guangzhou to Hong Kong, to Singapore, and then in the United States to walk a lot of cities, lasted half a month, investors are optimistic about his business." After the listing of the bell, Lee Colling a line of people in the United States in Times Square to passers-by sent 1000 yy bear. Lee Colling admits, yy small raccoon prototype is actually he himself.

Talk about the feeling of listing, Lee Colling said "I hate is listed after the cry, said the brothers have survived 10 years more difficult and so on." He felt that the listing should not be targeted, and that the share price should not be taken seriously. Relax in these areas and do your own thing well, and the market will give you a fair evaluation.

People's Views

Not a rich man in a cemetery.

Lee Colling every day driving smart work, worth billions of dollars he said he does not pursue luxury cars, smart hundred kilometers 4 litres of oil, energy saving and environmental protection, very good.

"Everyone dies, and nothing happens after death." Nothing to gain, nothing to lose. Live in the present, how to live? Be a man of value to others.

"Being the richest man buried in a cemetery doesn't appeal to me. When I went to bed at midnight, I said to myself, "You've done some great things." That's important to me, Lee Colling on his microblog on December 4, when he quietly forwarded Steve Jobs's famous remark.

Talking about starting a business

Don't get caught up in the concept of hard demand.

Lee Colling repeatedly mentioned entrepreneurship to withstand loneliness. He has been in the media for the first time since the actual 12 years, he founded YY7 years. Previously, he had also been a dog, and later sold to the Thunderbolt. Also did the community, also repeatedly hit the wall.

However, he has learned a lot of valuable things from his failure, which makes him more sensitive and accurate in his judgment of users and products, and also makes him more able to hold his breath. "You have to change your mind, seriously do business, endure loneliness." Entrepreneurship for many years, many friends do not know your traces, even do not know whether you are alive. Lee Colling joked.

In the June 2005, Lee Colling started a game portal to play more web, and as the network gained recognition, he quickly discovered that users had a high demand for voice tools that could be used to play with friends more efficiently. Lee Colling keenly captures the hard needs of the user. So, he launched YY voice client in 2008. Since then, he has developed into a set of voice chat, Game Voice, Network K song, multiplayer chat, distance education and other multi-purpose free voice social platform.

Seemingly and obscure this product, Lee Colling look after it to the extreme. "The core is to put aside the distractions of the outside world, give up the fire concept of your interference, the key is that you need to find what the user is missing, return to the essence, solve user problems, to provide users with value." ”

Talking about competition

Let the enemy find you in two years.

As a voice communication tool, the face of a strong QQ and micro-letter, YY's success, the industry is called "under the eyes of the Tencent Empire grew up enterprises." Many entrepreneurs die halfway, summing up the reasons for failure will be mentioned by the internet giant killed in the cradle.

Lee Colling, however, that a business is not easily killed by competitors, mostly by their own death. In fact, no one can defeat a big enterprise in the core of a big enterprise. Therefore, entrepreneurs in the choice of entrepreneurial areas to avoid the core business of large enterprises, find their own unique direction, and then you must be in their own direction to run fast enough.

He admits that the competitive pressures of Tencent and other giants are certain, and that he has "danced on the tip" these years. However, according to his experience, entrepreneurs must give themselves a longer life in the early period, try to drag back the competition time, it is best to have two years to let you quietly run, do not do what publicity, as long as you can seize the hard needs of users, the product to achieve the ultimate, by Word-of-mouth users will find your own products. Wait until two years later, the big business to stare at you, show it also found that you are in the direction of gold, it will be impatient, it directly copied, the product of cultural ecology has no accumulation, it is tantamount to suicide.

"People used to tell me what competitors do, and I said you don't tell me, so I don't know what I'm going to do." ”