Micro-blogging business is popular: micro-bo flower shop to Love moving

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"The day I received this bouquet, I was just so happy that I started to cry today." You two years ago to Hangzhou, I said: ' I hope to make you feel that the city of Hangzhou is warm. ' Yes, has always been warm, but I occasionally turned a blind eye to it, too much care about the emotions of others, but a little ignored has been standing behind the protection of wayward me you. ”

This is a newly pregnant wife after receiving her husband ordered flowers, on the micro-blog speech, and accompanied by the speech published to the micro-blog bouquet photos, then attracted colleagues a message and admiration.

Named Heart Lake, the micro-Bo flower shop, its reputation and visibility is 1.1 points accumulated in the spontaneous transmission of this user.

With the rage of Weibo, more and more people are choosing to start a business on Weibo.

No entity shop, or even unregistered Taobao shop, only on the micro-blog constantly updated product map and 140 words of promotional copy, or supplemented by telephone orders. This approach is not only simple, its cost is close to zero. Weibo's media features make it possible for these alternative stores to win Word-of-mouth and popularity in the most economical way. At the same time, the owner's creative and content production capacity has become increasingly important.

The weakness of Weibo in information search and sedimentation means that without a bright-eyed content, any information can be submerged in a vast stream of traffic, difficult to find.

This on the one hand also means that the microblogging shop in the operating category, more suitable for the selection of those who are easy to visually display and spread, can make people produce impulsive consumption of products. Flowers are naturally a rare category.

There is no price list, no product catalogue, the flowers booked must be paid first, and do not provide any shape map beforehand. The most representative of these micro-blogging shops, when the Shanghai Wild Beast Flower Shop. What's more, when you are free, the Beast Pie flower Shop flower artist Amber will also use Micro blog for everyone to tell the story of each bouquet flower behind, and with a flower language explanation. The beautiful picture plus the romantic story immediately aroused the user's attention, in a few months time, the Beast pie's fan has risen to more than 110,000.

In a way, the microblogging shop is a bit close to the Watercress Station: a high degree of community, emphasis on personality and emotional attributes, but in the weakening of business, but also make large-scale expansion become difficult.

In fact, the flower orders by holidays, showing a significant period of time characteristics, and micro-bo payment, credit and other aspects of the imperfect conditions, resulting in a large number of orders to attack, the background system that suffers a severe test. Before this, the Beast Pie flower Shop, Flower moon and so on have had letters paralysis, can only switch to mobile phone contact.

And the high cost also restricts the supply chain control ability of these microblog shopkeepers. Heart Lake, the owner of the Wang told the "World Network business manager" reporter, at present, all the flowers from the heart lake are imported from abroad, the price is not expensive, even if the price of a single bouquet as high as 650 yuan, but because the flowers in the transport, storage, matching the process of serious loss, so far, almost no profit.

Despite the lack of a clear timetable, Wang is already planning to set up its own website in the future, taking the road of scale to optimize the supply chain. Coincidentally, the Beast Pie flower Shop has also begun to plan their own offline entity shop.

Perhaps, as business grows, Weibo will eventually evolve into an emotional marketing platform, but these are popular fans of the micro-blog florist, does provide an alternative to internet entrepreneurship.

Wen/World Network business reporter Lu Jianing