Muttering network Lisong business: Burn 30 million dollars is the starting point

Muttered Network chairman Lisong accepted Tencent Technology interview revealed that LBS is a high threshold of entrepreneurial field, he even "difficult to do" a word to describe, and at the same time said that the threshold for entrepreneurship at least to http://www.aliyun.com/zixun/aggregation/2447.html " >3000 million dollars in Money.

"LBS entrepreneurship to do a lot of dirty work, dirty, to do a good job to educate businesses." "Lisong that the first difficult to do lbs in the beginning of the user and the merchant two line synchronous advance," whether it is to do the portal to do the forum, are the first to accumulate users, and then to find ads, to find businesses, in the time is a tandem relationship. and lbs must be the user and business development at the same time, because in the lbs business preferential advertising is the content. ”

Muttering network headquarters is located in Shenzhen, July 2010 by micro-bo transformation lbs business. Lisong in the founder of muttering Net before, had founded the treasure net, the United States think technology and other enterprises. According to official sources, as of the end of 2010, now muttered the team has 120 people, and in the north and so on 7 cities to establish ground service team. Up to February this year, the number of users reached 2 million.

Behind the transition lbs: the arrival of the service localization merchant era

Talking about the choice of lbs business in the third venture, Lisong that it is now the era of localized businesses for mobile services after experiencing portal service brand manufacturers, search service product brands, and Facebook based on the real-world relationship chain to service SMEs.

"If it is a small dessert shop in Beijing to advertise on the portal site, it is for the National people to see, the effect of advertising is definitely a mess." "Lisong that the mobile internet era, accurate advertising services to local businesses is the current trend."

Lisong said to Tencent, "entrepreneurship in the Internet can not be contrarian." Now the trend of entrepreneurship is mobility, socialization, localization. ”

LBS entrepreneurship to push work to avoid little: team or up to 5000 people

In the acceptance of Tencent Technology interview, Lisong constantly reiterated to "run through the business model."

Lisong that "lbs enterprises in the number of users to reach the 50 million level do not collect money from merchants, the most important thing is constantly trial and error, continuous education business, to run through business logic." ”

Lisong introduction, muttering about a case is with the Guangdong local McDonald's cooperation, the introduction of users in three stores sign up to get Maleca (McDonald's discount card) activities, during the activity of 600,000 user attendance, total sent out 30,000 cards, the activation rate of these cards around 78%.

"The most important thing to do lbs is to build an ecological chain." "Lisong said," muttered the web will stick to the vertical field of service businesses, pushing people in the future or reaching 5000 people. ”

Watch mobile Internet: Treasure Net is the last PC end Enterprise

As a number of enterprises to create the world, Lisong said that the current focus is more on the Internet. He also revealed that the treasure net will be the last one he founded on the PC side of the enterprise, the future of entrepreneurship focused on the mobile platform.

Lisong thinks, "On the PC end, already have too many big brands, space is small." What to do in the future will be able to operate entirely on the phone. ”

Lisong is now going out with 5 mobile phones, because to constantly test the product experience. He also said he has a passion for Android, "I'm betting on Android on all the big mobile phone system platforms." ”