Network legend: Shopping bag sold 100 million yuan

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Network is magic, the essence of the net business is that he is a businessman first. Lu Tianyun that the most important element of his success is not the Internet, but the traditional business strategy

Lu Tianyun will be a small shopping bag business, made the annual sales of billions of dollars in cross-border big business.

Now he has 200 employees, 3000 square meters of factory, next year will achieve 180 million yuan sales. This is Lu Tianyun and his Rui International Industrial Co., Ltd. (hereinafter referred to as Rui ER International), the creation of the Internet E-commerce legendary story.

Now there are 20 million of web merchants in China, and the story of Lu Tianyun provides the best interpretation of hundreds of millions of netizens who want to create wealth through the Internet.

Try Net

Lu Tianyun in a plastic products company's Ministry of Commerce, responsible for foreign chain sales company agent procurement. But his real venture began with Alibaba.

A message that Europe will switch to recyclable reusable shopping bags has allowed Lu Tianyun to set its own career direction. He "net" more realistic reason is that the venture capital is limited, through the traditional mode of entrepreneurship can not start at all, and through the Internet E-commerce is less investment, low starting point. Lu Tianyun decided to give it a try.

In December 2001, Lu Tianyun published his first business message at Alibaba English station. 6 months have passed, eyes watching Alibaba and other E-commerce platform information is covered up page after page, Lu Tianyun did not wait for a customer to inquire price.

In the seventh month, Lu Tianyun finally received an inquiry. P & G's Kao shampoo has ordered 6000 dollars after enquiries.

Looking back at that time to get the first single, Lu Tianyun still a little excited, "although this single number is small, but it is the drought every rain." "The Lu Tianyun, who got the order, quickly communicated with Procter and Gamble that he wanted to figure out what the reason for the gamble to choose his own enquiry was that it was clearly more important to Lu Tianyun than the 6000-dollar order."

2003, Lu Tianyun received the "net" the largest order since: Budweiser beer million yuan ice bag order. At this time, Lu Tianyun Friends finally recognized the entrepreneurial model of Lu Tianyun: The Internet can bring real wealth.

Rushing out of the Red Sea

Since then, Lu Tianyun spent the most difficult period, the rapid development of online business. October 2003, Lu Tianyun set up a courier international, played its own supplier brand.

The internet has never lacked the ability to replicate, at the end of 2002 to the beginning of 2003, domestic manufacturers began to imitate Lu Tianyun environmental shopping bag business. By the end of 2004, there had been 8,000 competing manufacturers in the country.

Courier International is facing the danger of drowning. Lu Tianyun Urgent investigation found that the needs of the European and American environmental shopping bags for the quality of the pursuit of a very high, not only to recycle, but also environmentally friendly, there is texture.

And the domestic thousands of manufacturers are not high quality products, can only be recycled. Lu Tianyun quickly positioning products in the high-end, the implementation of high quality and price. In this way, his order extends from Taiwan in China to Hong Kong and Europe.

Subsequently, Lu Tianyun's international high-end customers from 30% rose to 90%. Now, the world's top companies like Wal-Mart, Carrefour, Coca-Cola, Pepsi, Disney and the NBA have become customers. 2005, Lu Tianyun by Alibaba as the country's top Ten Network operators.

Success Strategy

Lu Tianyun does not deny that the Internet business has achieved its own, but "the network is magical, the essence of the net business is that he is a businessman first." "Like other successful web operators, Lu Tianyun that the key ingredient of success is not the Internet, but the traditional business strategy."

High-quality products are the first element of success. Lu Tianyun is wronged by the fact that the outside world has completely attributed his success to E-commerce, and his experience is that the network does offer opportunities, but without high-quality products, it is impossible to get orders from multinational companies, making them a repeat customer. The main reason for the international buyers to become suppliers of international customers is to do enough of the environmental quality of the global customer needs.

At present, in the whole international market, only one enterprise in Taiwan of China can compete with courier International for similar competition. At the same time, Lu Tianyun led the team to constantly develop new products, product materials, styles and so on to innovate, tailored according to customer needs. These measures have made his small shopping bag products at the international leading level.

Now, Lu Tianyun is planning to start the domestic market in the year, he believes that sooner or later, the domestic will also be used in the recyclable shopping bags to be updated into environmental shopping bags, this is a greater business opportunities.

What worries him is that the success of E-commerce in Europe and the United States can be replicated in the domestic, this model of his e-commerce, perhaps the real test.