Note Software Evernote Entrepreneurial story: Profit haste

Evernote team, the Center for CEO Fille Liebing (Phil libin) Editor's note: Published in December 2011, "INC" magazine, The notebook application developer Evernote as the 2011 company.　　Evernote provides multi-platform online note Synchronization Services, users can be in the PC, tablets, smartphones and other terminals conveniently noted the contents of the backup to the cloud, so as to avoid data loss or different versions of the document, at the same time, by free, convenient, easy to search the product experience, become a very high user software As a former company, Evernote and many entrepreneurs face the same "money", but the CEO Fille Liebing firmly believe that the profits make haste, free, free, so that users can not be separated from a service, so willing to pay for it-practice has proved that;　　Concept and mobile Internet development trends in combination, the smartphone from the time killer into time-saving tools, innovation in the way people remember.　　About its entrepreneurial report is not much, this article from the Evernote team development, product models and prospects, financing dilemma, such as the reverse of the in-depth description, or for the relevant companies and entrepreneurs to provide reference. Attached: Evernote download, mobile version of the following text: The Ledge Fille Liebing (Phil Libin) Remember the moment he left his childhood behind. That was about 4 years ago, when his Internet start-up business failed to finance.　　That year, he was 35 years old. Before that, Liebing's entrepreneurial process was full of fun. By 3 o'clock in the morning, the venture was running out of money, and Liebing was desperately awaiting a return call from a venture capitalist, Angel investor or CEO of a business. Liebing knows that he will be forced to shut down Evernote, a software application that helps people remember. "I realized that when I woke up tomorrow, I needed to fire everyone in the company," he says. "In exhaustion, when the mood is low, Liebing's email beep suddenly rings." His heart was in a flash of hope, but the email came from one of his fans, and he had received a lot of emails like that. The email came from a software industry entrepreneur in Sweden, and the email content was "Evernote changed my Life". Liebing almost missed the last line of the message: "If you need money, please let me know." The news made Liebing sober. "We just need some cash," he said, replying to an email. How much money do you have now? "And the other side quickly replied:" 500,000 dollars enough? "At present, Evernote has tens of millions of dollars in cash, through venture capital and business profits. Evernote is acquiring other companies, expanding by 3 times times a year, while the number of new users is up to 40,000 a day. If you live in Silicon Valley or Tokyo, the region with the highest Evernote penetration, youWouldn't be surprised.　　Otherwise, you will be curious: what is Evernote? Liebing have different ways to explain Evernote.　　It is stored in the mind of the server content, it is your life in the Google search engine, it is your personal universe in the darkness of a beacon, it is a smartphone from the time of the killer into time saver tool. So it's not easy to explain Evernote, you have to understand it before you know what subversive effects it has. It also applies to Ulibin and his team, many of whom have come together through several startups. The same is true of the Evernote they set up. In this company, employees can dance in a spacious meeting room, which is named after the video game. The company's customer loyalty is high, and many people choose to pay for the service instead of using other free services instead. The company changed the way children learn in school.　　The company's goal is to influence the lives of 1 billion of people, and this goal is becoming a reality day by day. The road to growth when Liebing's family moved from the Soviet Union to Bronx in New York State in 1979, such a goal might seem silly. Liebing was only 8 years old. 14 years later, Liebing was unable to obtain a bachelor's degree from Boston University for failing to pass a course because of questions about school fees. Liebing said: "In my family, I was the first person in 200 years who didn't have a degree, can't play an instrument, and is not good at playing chess."　　"In fact, Liebing has elevated this low-key to an art form," he said. A degree is not important, and the interest of the guest is good at writing code. At Bronx Science High School in New York, Liebing was already a computer genius and made a huge amount of money by computer at the age of 16. After dropping out of college, Liebing joined a company called ATG in Massachusetts. ATG employs a large number of talented programmers to develop standard e-business technologies. "For the first time I felt I was the same as the people around me," Liebing said. "3 years later, in 1997, he left ATG with several colleagues and founded his own company engine 5. This is an E-commerce software company based in Boston. "I was the least efficient programmer, so I started managing," says Liebing. "At the time, Liebing knew nothing about financing, and his colleagues didn't mind and started programming directly."　　They sold the company at a price of 26 million dollars in 2000. The following year, Liebing convened a core team of engine 5 and established another company, Corestreet. Cilvio Mikali Silvio Micali, a computer scientist at MIT, joined the company. Liebing hopes the company will be able to develop High-tech security systems for the government and large financial institutions. However, after accustomed to the rapid development of the Internet industry, Liebing found that the bureaucracy in government procurement, and the long term contract cycle is very inefficient and tiring. In 2006, he left the company to sell 20 million dollars in 3 years. Although the experience was not entirely satisfactory, it was enough to convince Liebing that he and his team had found the best solution to the problem. Mikali, who returned to academia after leaving Corestreet, has a similar view. "It's an incredibly talented team, creative and fun to work with," he says. You'd like to be a guest. Not only does he have originality in mind, he can also have fun in everything. When you are with him, you will always laugh. Liebing then immediately proceeded to consider his 3rd company. With the experience of the top two companies, Liebing knows two: he doesn't like boring jobs, and he doesn't just want to make money. He said: "1 billion dollars is not cool." "This is very different from what Sien Park (Sean Parker) said to Mark Zuckerberg (Mark Zuckerburg). "What's really cool is affecting 1 billion people," Liebing says. No matter what I do, I want people to be excited about it. I want to develop a product from a long-term perspective. "A new way of remembering, Liebing has been thinking about a question: how do we memorize things, like restaurant names? To a large extent, this is related to the connection of things in our minds. The triggers of memory often start with who you were with, when you heard about it, where you were, what else you were doing, and the relevant keywords and images. From these fragmentary fragments, we can recall the forgotten but very important ideas. However, this is not always the case. The memory capacity of our brain is limited, which is why, no matter what you do, you still forget most of the things you do. And in an age of rapid information transmission, this poses a growing problem because you don't know what information is useful. Moreover, as the "Baby boomers" age, their memory begins to wane. "No one is content with their brains," says Liebing. But since high school, our brains have been overloaded. This is a general problem. "In this case, we try to store information in laptops, tablets and smartphones. But this also poses problems because we have to enter information in the right place, in the right file, in the correct form. And even so, it's hard to find where that information is located. is the name of the restaurant in my notebook or cell phone?　　I can find the person who told me at the meeting, but where is his e-mail address? So Liebing began to envision a better way of electronic memory. You can enter information in any form, whether it is a keyboard input document, a handwritten note, or a photo, Web page, or chat record. You can get this information immediately from any device without worrying about how the information is organized. Liebing said: "When people want to grasp an idea, theyUnwilling to stop the work currently in progress. "More importantly, you can find any such information at any time you need, and the way you find it is similar to using Google search." "Google is excellent, but Google only understands public information," says Liebing. We need some services to handle the user's personal information. "It's like Google keeps cataloguing your life and putting all the information at your fingertips." And you don't even need to remember exactly what information you want to find.　　Just like the way the brain works, all you need is a vague clue, such as a person's name, an address, a keyword, or a time. This has been a great help in terms of efficiency, especially given that the service is good at supporting smartphones because most people use smartphones frequently every day. Liebing points out that as people work more and more outside the office, they have more time to get out of the computer. But so far, smartphone apps are mostly time killers, not tools to improve efficiency. "When you have a few minutes of free time, Facebook and Zynga can do a good job of wasting your time," he says. I want to make smartphones more useful and help people work in such a few minutes. In the end, Liebing found that such a memory tool would be fun to use. "Over the past 5 years, the industry has been overly focused on providing good entertainment tools, but no one has tried to apply Facebook's excellent user experience to Office tools," he says. Microsoft (Weibo) office is not fun to use. "With all these factors in mind, you will be able to understand the Liebing idea:" The ubiquitous life efficiency platform. and Liebing to do is to develop such products, and attract 1 billion of people to use. Page 1 2 3 Next