Overseas products Daniel How to operate the website: Let the user feedback pushes you to go

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Neil Joglekar is the founder of the Reelsurfer website, Reelsurfer is an online video clip sharing platform. Christian Yang, another founder of Neil Joglekar and Reelsurfer, was invited as a guest to give a speech at the Entertainment Technology Center of the University of Kanekime, to share their stories in the entrepreneurial process. Let's take a look at how Reelsurfer makes the product.

"Startups need to be very focused on user feedback:" says Neil Joglekar.

Do the products that users need, I think this is the most important condition to start a business. In addition to you, your team, your family, no one will care whether you are in the entrepreneurial phase. You have to constantly compete with other companies to get the user's time and attention.

When we created Reelsurfer to launch the product, we felt we knew the user's needs very well, but soon the user told us what they really wanted. You have to keep getting the product's user feedback, which is actually very simple, because people are always happy to express their opinions. If you build good feedback channels, they will be very enthusiastic about what you do well and where you don't do well. Here are some of our practices:

1 Usability research. Invite some users into a room and watch him use the product for about 30 minutes. Then ask them why they use our product and what makes them use it every day. These answers may not work, but you can see user trends.

2) for A/b test. Remember that the data will not lie, through the user's clicks, you can most clearly see which features useful and what function is useless.

3 Create something that a few users really like. While this is not a significant work, remember that everyone represents a similar group of people, and if you can make 100 of users fall in love with your product, you have the opportunity to develop a large user base.

Small series that the user needs is to do a product of the eternal core. Without demand there is no market without value. But many products in the birth of the product team just notice a general direction of the user needs, in the product development process and after the release of the improvement, must always focus on the user's feedback, correct their direction and errors.

The user is cruel, paranoid, selfish. They always focus on their own needs. They only know good or bad. They use your product to get what you offer without considering whether you are a startup or a big company, or just a half a half. You need to compete with a lot of competitors for users, and you have to meet them and feed them.

User feedback is important, but not simple to follow, but requires in-depth analysis. The user is greedy, they say need a, you give a, they will need B, then is cdef, put the product to death. The user is the individuality, each individual has its uniqueness, each person has own opinion to a certain function. Users are messy, the group IQ can be reduced to a very surprising level, the introduction of a feature, a lot of people say well, there must be another bunch of people said bad. What's worse for a product team is that there are many more people who say bad than those who have said so. They face their dislike, not to try to be supplemented by other functions, not to improve their use, but anti, struggle. Product teams often fall into the ocean of people's war with users. At this time, you are opposed to the sound, the voice of abuse surrounded, once persisted, immediately obeyed, the unpredictable, the damage is still users and products.

Neil Joglekar's share of user feedback is valuable. We need to do usability research and data analysis, not simply listen and obey. We need to look at the behavior of the user, analyze the behavior to get the real user needs, and understand what the people want. To create a good product, the product team needs to be careful to deal with users.

Whether the user is praising or abusing the product, the product team is treated in a normal way. After all, it is also gratifying to note that many people care and concern about the product. What really needs to despair is those who have no attention, no one scold no human products.

Via:neil Joglekar