Purchase into the network Business park grey zone needs "Sunshine"

Note

Recently, New Zealand announced strict controls on the purchase of milk powder, many Taobao purchase shop announced the suspension of business. Domestic and foreign products huge difference, is the premise of purchasing industry. The increasingly developed network instant messaging, electronic payment and logistics industry is the catalyst for the rapid development of purchasing industry. Data show that 2010 China's overseas purchase market transaction size of 12 billion yuan, 2011 overseas purchase market transactions reached 26.5 billion yuan, the 2012 is expected to purchase overseas transactions will be expected to reach 48 billion yuan.

The risk is also obvious behind the heat of purchasing. As many of the purchasing industry are wandering in the gray area, suspected of smuggling, fraud, after-sales service and other issues continue to appear, so that the state is increasing the supervision of overseas purchasing. Purchasing industry not only faces economic risks, but also faces legal risks.

The author of the Southern Daily Press Tian Zhiming

Small Business purchasing Practitioners

Sketch

Xiaojun, a Guangzhou man who traveled to the United States in 1997 and now lives in Los Angeles, commutes between Los Angeles and Guangzhou every year. From the beginning of 2011, Xiaojun began their own purchasing business, and Taobao opened the shop. Xiaojun told Nanfang Daily that he used to work at a computer center in a U.S. company, earning a general income. Later found to do purchasing to earn money, began to do some part-time shopping. "Last summer, a trip back to the country, and some friends at home to chat, we all encourage me to do a full-time purchasing." Back in Los Angeles, I specialize in the market, and indeed found that there are business opportunities, the resignation of special purchasing. I am responsible for the organization of sourcing in the United States, one of my college students in charge of looking for orders in the country, find sales channels. A year down, small companies run well, more than I work better. ”

"Golden Week" overseas purchasing is booming

Phenomenon

September 18, Guangzhou Netizen Miss Zhang in its often browsed Tianya, mother Nets, 58 with the city network, Shenzhen Mills and other social networks posted on the post said: "I will go to France during the Golden Week travel, you can buy all kinds of well-known brands of clothing, bags, perfume, watches, and so on, have the needs of friends, can q me, Micro bo I, micro-trust me , pay 20% deposit first. The statement said the purchase, I will charge 10% of the fee. After all, it's tiring to go abroad for a trip and buy a lot of stuff. Oh！ ”

In an interview with Nanfang Daily, Ms. Zhang said that she was a tourist enthusiast, and planned a trip to France and England this year during the National Day holiday. "It takes at least 20,000 yuan to take a trip." It's really a big expense for our working-class class. Travel abroad has also helped friends to buy something, but limited to a small area, the amount of less, also embarrassed to collect fees. This time take a try attitude, will expand the scope, want to use the way of purchasing, to earn some money to make up for expenses. ”

Miss Zhang surprised is that the post sent out, just a week, unexpectedly received nearly 1000 replies, of which more than 300 replies are to miss Zhang to help purchase. "Shopping for a variety of things, bags and perfume, including coach, Polo, LV, Dior, Gucci, Prada and so on, scared me." Where can I take so much? "No way, Miss Zhang finally selected 50 netizens, promised to help them purchase." "The trip back, brought a whole three boxes of things, in order to evade tax, of which two of the large boxes are for the French students of the local school consignment." The purchase fee earned more than 20,000, not only to offset the expenses, there are balances. ”

Miss Zhang's experience is by no means a case during the national day. Reporters browse the major purchasing site found that from the beginning of September, Japan, South Korea, Europe, the United States, China and Hong Kong, such as purchasing hot areas of the national day shopping messages are flying. "Japanese, Korean cosmetics, French clothing, bags, perfume, American iphones and other electronic products, is a popular purchase." Some people are part-time to do purchasing, but more is full-time purchasing. During the national day, a lot of people are talking about holidays abroad, everyone's consumption enthusiasm is ignited, so the purchasing business is also relatively more prosperous. Taobao Purchase shop owner Chen Yuning told reporters. According to Chen Yuning revealed that his purchase shop in the national Day during the purchase of business more than 500,000 yuan, than weekdays more than one times higher. "One of my friends, Taobao shopping shop has been" four crown ", said the National day purchasing business to achieve more than 5 million. ”

Shenzhen's proximity to Hong Kong, the geographical advantage of the consumer paradise, the development of purchasing industry is more convenient. Zhang Shelan in Shenzhen full-time to do Hong Kong purchasing has more than two years. "At the beginning of the main to do milk powder, and then do a lot of powdered milk, turned to do cosmetics and bags, this year during the national day, others are busy traveling or family reunion, I have to run in Hong Kong and Shenzhen, the day in Hong Kong to buy goods, evening in Shenzhen home processing orders. You can only sleep 3-4 hours a day and it's almost falling apart. These two days a little idle, I want to have a good rest. ”

Huge price difference triggers overseas purchasing and entrepreneurship boom

Analysis

Because of the existence of tariffs, many products at home and abroad, especially luxury goods, there is a great price difference, this is the premise of purchasing industry.

Take coach package as an example, its official website in the United States and China's official website quotes difference, a leopard-style large claire bag, the Chinese official website price is 15100 yuan, the United States official website Price is 1200 U.S. dollars, according to 1:6.8 of the exchange rate, equivalent to 8160 yuan, the price difference incredibly up to 6940 Take Lafite as an example, in France, a bottle in the domestic market for more than 30,000 of the price of Lafite wine, in France, only about 10,000 yuan. Even some daily necessities, the price difference at home and abroad makes people speechless. For example, Philips 7340 Razor, in the United States, the price of less than 60 U.S. dollars, but the same goods in China's shopping malls market price of about 700 yuan, the price difference of 300 yuan; Clinique Butter US counter price is less than 30 U.S. dollars, the same item domestic counter selling price of 460 yuan; the so-called deep-sea fish oil, known to people In the United States as long as 5~6 dollar a bottle, the domestic price is 300-400 yuan ...

China E-commerce Research Center Network retail analyst Mo Dai, said that there is a huge price difference, coupled with the domestic electronic payment, instant messaging, logistics industry, these are the rapid growth of overseas purchasing business development laid a foundation. The center's data show that 2010 China's overseas purchase market transaction size of 12 billion yuan, 2011 overseas purchase market transactions reached 26.5 billion yuan, the 2012 is expected to purchase the size of the transaction will be expected to reach 48 billion yuan. In the purchasing business, at present, cosmetics, milk powder, bags occupy the three strong purchasing goods, followed by clothing, electronic products.

The booming of purchasing industry has also sparked a boom in entrepreneurship. In the Baidu input "purchasing website" This keyword, the information found 4.9 million, enough to explain the flourishing of purchasing industry. "Do purchasing business, mainly concentrated in the guide, stewardess, international students, travel enthusiasts, such as several large groups." There are many purchasing sites in China, in fact, to do is a platform to attract these people in this platform to do purchasing business, or will these people develop into buying hands, help the website to carry out purchasing business. "Take the Show Network (also engaged in purchasing) a responsible person told our correspondent. It is reported that the current purchasing industry generally charge 10% of the purchasing costs, some new entrepreneurs to attract customers, but also the fees to 5%.

Just a trip back from France, Miss Zhang, because made a trip to earn more than 20,000 yuan, also feel can purchase business. "Part-time work is not a lifetime thing, do not only to make purchasing money, but also to meet the hobby I like to travel." Ms. Zhang said she was busy making business plans these days and was ready to resign after receiving the year-end bonuses.

Increased policy supervision

Trend

Chen's worries are not random. The state-related authorities have increased supervision, which makes purchasing business more risky.

Purchasing business from the date of birth, evade tariffs this gray area will be the same as the whole industry development of a hidden danger. "A lot of purchasing behavior is accompanied by smuggling, tax evasion, the state-related laws on this lack of planning, so that the entire industry in a gray area." However, with the rapid expansion of purchasing business scale, the relevant government departments of the purchasing industry supervision is also gradually increasing. This is bound to raise the entry threshold for purchasing industry. Guangzhou Cotton Tree Drive law firm lawyer Peng Zhou in the interview with the reporter stressed.

September 5, ex-stewardess Li Xiaohai and boyfriend many times from the Korean duty-free shop to buy cosmetics entry but did not declare, and Taobao sales profit, was charged with evading customs import tax more than 1 million yuan, by Beijing Tongzhou Court first trial to smuggle ordinary goods sentenced to 11 years imprisonment, a fine of 500,000 yuan. The boyfriend was sentenced to 5 years in prison and fined 250,000 yuan. The decision, in the purchasing industry caused by the panic, far more than New Zealand to the purchase of milk powder to big. "New Zealand crackdown on milk powder purchasing, the impact is only a variety." Former stewardess Li Xiaohai and boyfriend sentenced, is an important vane, indicating that the state will increase the supervision of the purchasing industry, which affects the entire purchasing industry. Chen Xiaoning, an E-commerce analyst, said in an interview with the Southern Daily News.

The general administration of Customs is also increasing supervision. According to the General administration of Customs Notice, since September 1, personal mail entry, Customs levy import duties, but apply for import tax in RMB 50 (including 50 yuan) below, the customs exemption, and before, the amount is exempted from Hong Kong and Macao region 400 Yuan, Japan and other countries 500 yuan. The new Government of the General administration of customs is undoubtedly a heavy blow to the online purchasing industry. As cosmetics, milk powder, clothing is the overseas purchasing market of the top three, these purchasing commodity prices are generally below 500 yuan, so is the General Customs Administration new rules of the biggest hit.

And as early as April this year, the overseas courier sent to the domestic package can no longer through the mail Guanqing, but only through the courier pass. Previously consigned to a third party overseas shipments of parcels, many of the goods must be in accordance with trade customs tax, resulting in the purchase of goods prices have risen sharply, relying on purchasing procurement of luxury sites or purchase platform are greatly affected. Affected by this, Taobao Global purchase platform trading volume fell one-third.

Start-up costs or sharp rises

Influence

A Taobao shopkeeper complained in an interview that according to the new regulations, the cost of purchasing will rise sharply, thus driving the price rise. "A face cream in the case of Lauder, this face cream in the United States price of about 1300 yuan, the domestic market price of about 2400 yuan." To enter the country before September, only pay about 150 yuan of customs duties. Nearly thousand yuan spreads, causes the consumer to have the purchasing power. In accordance with the new rules, it will need to pay about 600 yuan of customs duties. Spreads sharply narrowed, consumer where there is any purchasing power? If you do it in a smuggling fashion, you are afraid of being prosecuted and become "stewardess number two". ”

By Li Xiaohai sentenced and the general administration of Customs New deal, many purchasing websites since September have raised commodity prices, many previously suspected of smuggling sites, because of fear of being traced, simply hung out "suspend business" notice.

Did more than three years purchasing business of Guangzhou shopping shop owner Li Jingwen is considering whether to quit the industry. Li Jingwen in an interview with the Nanfang Daily, said that the purchasing industry's profit is not high, industry practice is 10% of the handling fee, now some online shop in order to win customers, and even the fees to 5% to 6%, mainly by the amount of walking. "Today's law enforcement is getting stricter, and the most worrying thing is being detected by customs." Once checked, not only to pay taxes, but also to suffer huge fines, and may even bring prison. ”

How to judge the purchasing method of conformity

Link

According to the law, smuggled goods and articles should be taxed at more than 500,000 yuan, with a prison term of more than 10 years or life imprisonment, and the amount of tax payable at least five times times the following fines or forfeiture of property. Where the circumstances are particularly serious, they may also be sentenced to life imprisonment or capital punishment and confiscation of property.

Customs has made it clear that some overseas purchases confuse the concept of goods and goods. Goods with "non-trade" characteristics, the entry shall not be sold or rented, the goods have trade attributes, after entry for sale and thus profit. In short, if it is for personal use, it is generally an item, and if it is used for sale, it is the goods.

According to the relevant laws and regulations, ordinary consumers from overseas shopping back, should be in accordance with the price of goods to declare tax. In accordance with the provisions of the entry of personal belongings under 5000 yuan can be tax-free, if the mail entry, the tax should be paid under 50 yuan can be tax-free. The goods purchased overseas are not goods, but cargo. For goods, no matter how much value, must pay taxes.

New Zealand Powder

Purchasing leads to "panic"

Latest developments

Purchasing industry into the eyes of the people, mainly "melamine" poisonous milk powder incident. After the "melamine" incident, domestic milk powder credit nearly collapsed. In March 2011, the General Administration of Customs issued a report showing that more than 80% of domestic consumers believe that the quality of imported milk powder than domestic milk powder. It is out of this concept, more and more parents through purchasing or personal way to purchase imported milk powder, China, Hong Kong, Australia, New Zealand, as a result of the mainland consumers have a strong purchasing power and there has been a shortage of milk powder, finally merchants had to send a limit purchase order.

Domestic market demand for overseas milk powder, as well as the origin of milk powder and the domestic market as much as one-fold spreads, making the purchase of milk from overseas trend. In overseas milk powder source, New Zealand, Australia and other become China's main raw milk powder imports, but also China's main infant formula milk powder imports, from these places to purchase milk powder, also became a lot of shopping site's main business.

The New Zealand Customs and Primary Industries Division (MPI) survey found that over the past year, the value of infant formula milk products entering the Chinese market through illegal trade access has exceeded 150 million trillion yuan, or 750 million yuan, due to strong demand in the Chinese market. During the national day, the New Zealand Ministry of Primary Industry (MPI) and New Zealand Customs issued a statement on the official website, jointly launched action to combat the illegal export of infant formula. The New Zealand Ministry of Primary Industry and New Zealand customs also announced that companies and individuals illegally exporting infant formula would be punished with a maximum of NZ $300,000 and NZ $50,000 and, where appropriate, whether they would be prosecuted. New Zealand's move, in the domestic milk powder purchasing industry sparked a panic.

Reporter contacted a special in Taobao to do the purchase of milk powder in New Zealand business owner Wang, Ms. Wang told reporters, her shop from 2009 onwards to do the purchase of New Zealand milk powder, due to the Chinese People's Trust in New Zealand milk powder, her online business has been good business for two years. "has been doing retail, in the supply side accumulated some resources, from the beginning of this year, has the strength to do wholesale business." Many small domestic shops from my place to take the goods. Now New Zealand began to crack down on milk powder purchase, will certainly have a great impact on the entire industry, my home has been suspended shipments. We are negotiating how to deal with this situation. ”

Another Australian original milk powder shop owner Chen told Nanfang Daily reporter, because of New Zealand milk powder purchasing business was impacted, his shop these days business than before the growth of a lot. "But we are also worried that if Australia also follow New Zealand, the crackdown on the purchase of powdered milk, our business will also be hit." More crucially, if authorities in the Chinese government increase their efforts to combat the purchase of powdered milk, the industry will be hard to do. ”