Start-up company LifeSmart: Three principles of smart home Entrepreneurship

Tencent Technology news April 8 reported that Apple's former senior executives founded the smart home company Nest can sell 3.2 billion of dollars in high prices, which is undoubtedly a strong positive for similar start-up companies. However, the domestic smart home market is still detonated on the eve of, whether as nest as accurate grasp of user needs, will be the greatest test of imitators. Tencent Technology recently visited a start-up smart home company in Hangzhou, LifeSmart, and other hardware-focused start-up teams, they are more willing to define themselves as a smart home with humanistic care "software company." Rule number one: Reading users ' psychological liberation rather than binding LifeSmart products and services allows users to remotely see the home through the mobile phone real-time images, the temperature of the home to the appropriate level of light, and will be able to automatically control lights, water heaters, air purifiers and a series of related electrical appliances. Its products include intelligent sockets, smart switches, wireless cameras, temperature and humidity sensors, such as lighting. True intelligence and energy-saving is definitely the user's demand for smart home pain points. Smart home for people to describe the scene is beautiful, but the reality is often brutal, there are many similar to nest in the domestic start-up team, but the use of its products is: too complex operation to let the experience of the timid, frequency of quality problems and let potential consumers refused thousands of miles. In LifeSmart CEO Dong Ji, the real smart home is the care of the family as the leading, and through the calculation of the cloud to understand user behavior and feedback, the formation of real human-computer interaction. And now most of the smart home in the market just focus on the implementation of technology and functions, ignoring the user experience. For example, the current smart switch in the market is mostly the mobile phone app as a remote control, obviously this is not really intelligent. Smart switches should be through the user's use of the habit and understand their ideas, users can select "Visitor mode" or "Reading Mode" via app one key. "People and the environment into one, people from the trivial affairs of life free, this is the smart home should embody the humanistic concern." "Dong Ji points out. Rule number two: Use "value" and "social" to impress users the current smart home city prices are uneven, a Shenzhen Smart home market survey shows that luxury residential projects smart home decoration costs are tens of thousands, more than hundreds of thousands of yuan. Faced with such high prices, consumers often balk. Dong Ji that high-priced smart homes are not widely available, and the development of mobile internet and hardware technology has made it possible for low-cost, highly user-experience solutions. In addition to the value of products, social integration and interaction has become the key to expanding users. "As long as users download and install LifeSmart app can see real-time images shared by their friends through wireless cameras, social elements can effectively improve the user base, and users who do not have hardware installed can see their friends sharing through the app, further boosting the popularity of smart homes." "Dong Ji introduced. In addition, LifeSmart is working with a number of property developers to discuss cooperation. Dong Yiexplained that with the real estate cooperation model has three kinds: first, the product package is attached to the buyers, to help users quickly into the ranks of science and technology, the second is in the new building pre-installed, fully experience the experience of intelligent home; three is to load the model room, through the app sharing function, let more users see the model in the mobile phone scene, Form Word-of-mouth communication. "It's our strategy to reduce costs by scale, to create value for users and to make life smarter and better for more people." Dong Ji to Tencent Technology. Rule three: No diamond. High quality delivery is the key in addition to start-ups, the traditional home appliances industry has set off a wave of smart home: Haier u+ intelligent life, LG's house Chat, Samsung's smart homes and so on. Compared with traditional companies with sophisticated manufacturing techniques, the biggest problem for smart home start-ups is hardware manufacturing. Remember the jump ticket for Turman's watch--a lack of difficulty estimating hardware manufacturing, which is almost a common problem for smart hardware start-ups. "The process of hardware production is far more complicated than we think, from the choice of components to product design, research and development, testing and manufacturing, the whole process requires a lot of grinding." The clouds are beautiful, delivery is difficult! "Dong Ji said. In terms of technology, LifeSmart early consideration, we can see from the background of its members: a number of founders have served in UT, Huawei, ZTE and so on, in the technical aspects of dominance, the whole process of hardware manufacturing are very familiar with, help them accurately predict the potential problems in the production process. User experience and product quality are more than everything. Dong Ji to Tencent Technology, LifeSmart in the second half of last year has produced 100 sets of products for small-scale testing, and constantly found problems and improved, until this year to prepare large-scale shipments. He said that smart hardware must be in order to ensure quality under the premise of large-scale production, otherwise the frequency of problems not only affect the credibility of the company, more importantly, will cause people for the entire intelligent home and intelligent hardware industry misunderstanding. "In a word, no diamond, do not take China live." ”