Survey on Internet professional Managers ' entrepreneurship

Every reporter Chenlili from Beijing Song resigned.　　Just from the position of Tencent Public relations director down, he began to run Non-stop research, set out to start a business. Song is going to start the project is women's class of the consumer. Team 4 people, one from the traditional industry, one from the early Taobao entrepreneurial team, a pat from the original colleagues, as well as Song himself.　　The investor is a renminbi fund in Zhejiang. Compared with the mature companies in the market, no matter the size of the investment or the number of the team, Song created by the company can not be compared with them.　　Song insists on running for two or three months, mastering some first-hand data and then walking steadily.　　Song said that entrepreneurship is an experience, "success or failure is only the result, I want is this life experience." Internet-driven entrepreneurial entrepreneurial tribes in fact divided a lot of factions, such as Baidu Department, Sohu Department, Sina Department, Tencent department and so on.　　To this entrepreneurial system of other views, from Baidu out of the entrepreneur Bi Sheng said, factional division is only outside the Internet, in fact, "We are from the Internet department."　　In fact, a few years ago, Huawei founder Ren was aware that the rapid technological upgrading of the IT industry would inspire the entrepreneurial passions that young people could hardly contain.　　From Google, joined the love net three months later resigned to enter group buying network Song Zhengjie that the internet industry has too many myths, its openness and innovation to be superior to other industries, which is one of the reasons for the rapid number of Internet entrepreneurship. Data from the Chinaventure show: in the second quarter of 2010, China's venture capital market disclosed 67 investment cases, investment amount of 482 million U.S. dollars, industry investment concentration is higher.　　The Internet, manufacturing and health care are the three industries with the largest number of investment cases, the sum of which is 63% of the total number of investment cases, and the sum of investment is 70% of the total amount. From the Internet, Rochen, Bai Penghui and Jiang Lei, who are engaged in traditional industries, hope that they will come out of the model to more network media people, portal practitioners to bring inspiration. Their entrepreneurial direction is "intelligence services". Bai Penghui said, "We also want to do the Internet, E-commerce, but do those who need to burn money, we need to accumulate slowly, the company's first business model may change later, perhaps one day, we will also do our familiar Internet."　　"Why the Internet?" Famous angel investor Xu Maodong said, entrepreneurial wave concentrated in the Internet, because in the emerging field with a good idea, can be in a very short period of time to become excellent enterprises, such as NetEase, Sohu, Baidu, Tencent, etc. is an example.　　If the traditional enterprises, like ruimin, they do a successful enterprise needs decades of efforts, the need to integrate a large number of social resources, even including government resources, it is possible to create a good enterprise. Internet work experience and team management experience are the advantages that people in other industries do not have. As Bi Sheng said, if people outside the Internet directly to do the Internet, the success rate will be very low. There are too many things on the internet.Place will stop you. The internet in China more than 10 years, this 10 years to create a number of heroes and the city under the Juaco.　　There is a pattern of interacting with people on the Internet, and you'll find that even though they look very dull, they actually think very quickly. "Are you going to make a big fish in a small pond in Xiamen, or will you come back to Beijing with me and maybe make a big fish in the pond?"　　"This is one of the problems that UT founder Shire threw to the Cai Wen victory. is to find a small pond without restraint to make a big fish? Or do you make a bigger fish in a big pond?　　The problem lies in the choice of everyone. Baidu sent from Baidu to Lok Amoy network Bi Sheng with "resource Capital" started every reporter Chenlili from Beijing Fengtai District is a lot of logistics, warehousing requirements of the enterprise's cantonment. Bi Sheng's music ditch net hides in Fengtai District a certain office building 6 floors, the refreshing office place, wrote "one elder brother" that office is Bi Sheng.　　His desk, with cigarettes and McDonald's fast food. From 2008 to now, Bi Sheng sleeps for up to 5 hours a day.　　In the years before this, Bi Sheng has been in the largest Chinese search engine Baidu as marketing director. Le Ditch recently just completed the B-round financing, Bi Sheng Daily also received calls from investors.　　Seeing investor enthusiasm, Bi Sheng and his team are more confident. The advantage of holding resources Bi Sheng leave Baidu, is 2005 years. 2008, Bi Sheng began to start a business, do Lok Amoy nets.　　Gap 3 years, Bi Sheng and did not like the legend of the entrepreneurial attempt, closed-door thinking. At that time, Bi Sheng had three ways: one was to make Angel investment, the other was to go into large companies, create new myths, and three to start a business. At this time, still in the Jinshan Software CEO Lei June to find Bi Sheng, said to him, "Dude, start a business." . "Follow Lei June's advice and Bi Sheng start looking for investment.　　From sending demand to finding investment, it's only a day apart. March 17, 2008, Bi Sheng formally signed a cooperation agreement with the investors.　　In the cooperation agreement, the column about him says "Bi Sheng Company". There is no business plan, no project to complete the process table, at that time, Bi Sheng really do not have these.　　The next day, 2 million dollars went to Bi Sheng's account. In a sense, the entrepreneurial identity of the mature enterprise professional managers can obtain the trust of capital.　　Only one day, "Bi Sheng Company" What to do, how to do, how to profit, the other side did not ask-because he is Bi Sheng.　　So Bi Sheng began to recruit, to buy places. 2010, the Lok Tao network started the B round of financing. They just sent an email on April 7 and received a letter of intent from the Tiger fund the next day, and all the contracts were completed by April 30. Several rounds of negotiations and due diligence were completed at the fastest speed.　　Two investment bank funds also to the fastest speed has been remitted to the Lok Tao account. On the way to Shanghai on a business trip, Bi Sheng saw a long absence of Jiangnan spring. Changjiang Delta Spring asked Bi Sheng, "What are you doing recently?" I can doAnything, just say it. Bi Sheng thought, if I really opened my mouth, dozens of or millions of of the cost of advertising would be saved.　　However, Lok Tao Nets strategy is as far as possible not to advertise, he only chat with Changjiang Delta Spring, not say other. Bi Sheng that the biggest advantage of his venture is resources.　　When he started his business, he was appraised as "a resource-capital venture". ' To start a business, people in the circle are particularly important to you, ' says Bi Sheng. "Being a person is very important. Many investors invest in people, as long as people are right, they will not let them down. "A detour from toys to shoes. In fact, the career managers who quit from mature and well-known enterprises often have detours in the early stages of entrepreneurship.　　Bi Sheng and his Lok Tao nets are no exception. The first thing that Le Tao net starts to do is toy. Slowly, he found that the direction was wrong. At that time countless parents called to ask: "How to play toys?" "Bi Sheng said," too tired. I'm looking for a standardized industry. I don't think anyone will call to ask how the shoes are worn. "So Bi Sheng really did a few months of market research.　　September 2009, Lok Tao began selling shoes. No one asked how to wear shoes, but someone sent an e-mail to scold Bi Sheng.　　Bi Sheng said, scolded very bad, every day can receive hundreds of such mail. Le Amoy network core team of people from the Internet, are Bi Sheng very familiar people. "The knowledge has been good for many years, has the very good tacit understanding, often one eye knows each other to want what."　　"For different entrepreneurial factions from the Internet, Bi Sheng that there are no factions, and if there are factions, that is the internet faction." Bi Sheng said, the Internet field of people to start a business, basically will choose the Internet, people outside the Internet directly into the Internet entrepreneurship, the success rate is very low. "The internet involves too much work, and the update is fast, a little slower, and you fall behind." And entrepreneurs need to have a high degree of work enthusiasm, at any time to maintain innovation, always pay attention to the needs of users. Many people in the Internet field who die prematurely are dead. Bi Sheng said that Tencent's little Marco (MA), who was online at 11 o'clock every night, was questioning the customer's needs, or something new.　　Robin Li, Baidu, rarely breaks at night before 12 o'clock. E-commerce under the impulse of calm into the 2010, the investment circle of all the signs tell the capital: the Future of E-commerce is good, the next 10 years is the golden time of E-commerce. So more and more investors, entrepreneurs have turned their goals to E-commerce.　　Statistics on data, 350 entrepreneurs, engaged in e-commerce business more than 2/3. Bi Sheng that the prime time of electronic commerce is 10 years or later. At present, China's e-commerce development environment is not particularly mature, even some supporting can be said to be inferior.　　It is obvious that China's logistics do not have ups such brands, online payment installation program will have more than N Hom, the national integrity of the network to buy the environment is also relatively poor. He said, for example, that onceThere is a logistics staff Bi Sheng hand to the customer's shoes directly away, a pair of shoes almost his one-month salary, and some courier personnel things did not deliver to me, on the receipt of the "no person" that column dozen red mark. Some E-commerce site directly invested in logistics, Bi Sheng that this is not a trend. "E-commerce has so many chains, if you do logistics, the load is too heavy." How can a super load enterprise move easily? "Now China's E-commerce environment is very early, not too high expectations, not a opposing." I'm not a loser, I'm calm. The problem now is that many people don't really understand e-commerce.　　"Google Pie Song Zhengjie two times to start a group to buy a new comer every reporter Chenlili from Beijing July 14, 2010, the click of the group in question, the emergence of a line on the opening of Beijing, Shanghai, Hangzhou, Xian, Chengdu, Qingdao, 6 cities of the site."　　The back of the ticking group is considered to be the one of the few "regular", "luxurious team"-Song Zhengjie and his Google Kibaki: the original Google Senior channel manager Lee Chin, business development manager Zhu Ming, South district senior sales manager Li Yue Army. July 1, Song Zhengjie just from the Love network president position to leave, before this, he is Google China sales general manager.　　In addition, he has been vice president of Hewlett-Packard Company and Primeton Technology chief operating officer. Song Zhengjie said that in a few days, the tick group of Guangzhou and Shenzhen station will be officially online.　　The team over there is basically in place.　　The second Venture July 1, Song Zhengjie officially leave love help net, and at that time in love help Nets Zhu Ming and Lee Chin also resigned out successively. Resignation from the Love network, Song Zhengjie not think what to do. Together with Zhu Ming and Lee Chin, they thought of "working again". But Song Zhengjie said, "If you go to work again, why did you come out of Google?" From Google just want to do something on their own. Leave love to help the net, also because the idea of doing things is inconsistent, but can't give up the idea that wants to do something oneself. Song Zhengjie said, "In love help net, the biggest idea comes from the different view that buys the network development." I have always insisted on big group buying, made nationwide scale. In addition, I and the founding (Love Network CEO Liu Jianguo, "Baidu Department" entrepreneur) cooperation is very smooth. "When registering a website domain name, the" tick "is finalized. "Tick is the voice of the clock, with every minute of life, and the work we do is to serve the life of the user." At the same time, group buying in a sense is limited, need time of urgency. "Song Zhengjie now uses the office is his lover and partner's house, is located in Wangjing, 100 square meters, has nearly 20 people to work." "Every night, there are 3~4 people who sleep in the office, too many things and need them to work overtime," he said.　　"Song Zhengjie said.　　To be exact, the tick is Song Zhengjie's second venture. The first venture started in 2002 and ended in 2003. The location of the ventureSelected in Shanghai, the industry is software development. It's just that the climate in Shanghai is too humid for Hebei man Song Zhengjie, where he needs to take allergy medications regularly. For various reasons, Song Zhengjie from the entrepreneurial team. "The company is doing very well now," he said. In fact, many people who work in multinational companies have an entrepreneurial dream. Just a lot of people can not give up the comfort that has been received, there are some people dare to step out. Everyone has a different choice, I belong to the latter.　　"Song Zhengjie said. In multinationals, more often than not, Song Zhengjie wants to change roles, and he has to make decisions.　　Working experience in Google and Hewlett-Packard has given Song Zhengjie more of the ability to manage big businesses. The advantage of the manager's birth first time, Song Zhengjie is with Big Brother.　　The second venture, Song Zhengjie is "lead eldest brother". Song Zhengjie is very proud of his team, "everyone in the team is very capable." They are now the best age for entrepreneurship and the most capable age: 32~34岁. Fortunately, they are very good people, their love is also very good, support them to venture out. "Lee Chin, Zhu Ming, Li Yue not only worked in Google, but also had work experience in Nokia, Yahoo, and Procter." "They've done a lot of jobs and they've come from white-collar life." This is the most important part of our team. They have multinational work experience, understand market technology, have our target user group life experience and ideas, we are easier to find the business and user needs of the middle point.　　"Song Zhengjie said. The common characteristics of these people are the origins of professional managers of multinational corporations.　　This is also the competitiveness of the group of clicks in Song Dynasty. The internet has a higher proportion of entrepreneurs than other areas, especially mature Internet companies. Because the Internet is open and innovative, there are formal training and practice, which also makes many people have the idea of entrepreneurship. At the same time, many mature internet companies are very large, in which executives are often very good people.　　They all have their own ideas and are often not satisfied with being the only performer.　　Why is the group buying net? Face Shiji Chinese group buying net, at this time Song Zhengjie again enter, compare a lot of group buy a website already several months of time.　　In the Internet field, speed sometimes determines life and death. Song Zhengjie that the market is too big, speed is very important, but what is also important.　　"Our previous advantage in group buying, so we venture in the field of choice also in group buying net, now find the positioning, we want to do a national big company", Song Zhengjie confidently said. For the Chinese buy net market is about to start shuffling the point of view, Song Zhengjie that integration is necessary, many have to die, and a part of it will live.　　The plan of the Tick is two years into the first camp of China group buying network, and this first camp only 3~5 home group buy net.　　How can a ticking group do that for such a plan? Song Zhengjie said that the management experience and team control ability. "Life experience and online word-of-mouth are very good circumstances, we have their own professional background and good executive power."　　”In a variety of entrepreneurs, song, the first to fall down the net, more typical of the students to start a business, or social experience is not rich people, they feel the low threshold of group buying, to get a website do. "This is like opening a restaurant, directly from Sichuan to find a chef can cook to Beijing, you can open a Sichuan restaurant." From Shanxi to find a will noodles master, you can make a knife cut noodle. Can they make a national chain? Can you make a culture of Sichuan restaurant and knife-cut noodle shop?　　"As entrepreneurs from multinationals, they obviously think they're doing much better than the chef and noodles." Portal sent out of the portal network three turn "intelligence services" every reporter Chenlili from Beijing in Beijing Nancheng a place called Peng Run home, there is a 85 square meters of office, more than 3,000 dollars per month of rent is currently generally acceptable price.　　The office supplies that came back from the second-hand market made it look quaint.　　Financial Rochen, Sina's Bai Penghui, NetEase's Jiang Lei, three generation of portal practitioners in this office together to form a "Kang and Jia Xin," to provide enterprises and the government "intellectual services." Starting from March 2010 to the middle of May, the company finally registered.　　Although many things they do not understand, such as finance, but so, the three Musketeers began their entrepreneurial dream. Escape the portal Bai Penghui QQ personal note inside said "I although have a profession, have a job, have a degree, but in fact I am a mixed son."　　"This is probably the idea before he started a business. Bai Penghui said, "I have been thinking, the network media practitioners where the road?" Where will they go from here? is to stay in the portal site, is job-hopping to continue to work, or to do something on their own?　　"Many people are facing such a topic, many people do not come out, but Rochen, Bai Penghui, Jiang Lei they came out." They have a good salary. Jiang Lei income is highest, monthly salary is more than 100,000. Jiang Lei Girlfriend has always had the idea of entrepreneurship, she particularly supports Jiang Lei.　　"In a sense, she grafted on me the dream of entrepreneurship and wanted to achieve her dream by supporting me," Jiang Lei said. What did previous work experience bring to their business?　　Bai Penghui said, is the resources and vision.　　The most important thing is to live the company just set up, the most important thing is to live. Kang took over the "first Chinese entrepreneur training camp in Tsinghua University", which was already at the end of June, and the activity began in mid-July. Three people make the plan overnight.　　The plan was finally done, and the east was white, and they started a new round of work. At the end of the training camp, Jiang Lei as an entrepreneur representative to take over the certificate of completion. Bai Penghui said that through the project, they found that there are so many startups with them to grow together. "We can provide them with services, build brands for them and help them grow," he said.　　We are not alone on this path, "Jiang Lei said. For nearly two months, the team has taken over several itemsAIM: To create a local portal site, to provide the Government with characteristics of development programs for enterprises to provide development planning programs. They have two angel investors, one is Wenzhou businessman, one is Beijing poet. Poets in Beijing have a restaurant, Bai Penghui they often take customers to eat, but not to pay cash. When the initial investment, two investors did not ask their business model and profit planning.　　This once again proves the truth of the phrase "many investors are investing in people". Each of the three was three men, Rochen the most stirring man. The young man from Hunan is the organizer of the team and the CEO of the company.　　He's going to talk to you. Values, philosophy of life, to the company into enterprises, the company's development of 8 years of planning. Strict character Bai Peng Hui, in a sense can be said to be "integrity", he is objective, impartial, is a workaholic. Many reporters often receive his call in the middle of the night, he will pretend to deliberately pressure the feeling of excitement and joy, told reporters that "there is a message ...".　　Subsequent reports, he will continue to follow. Jiang Lei, who is good at PR, seems to have a steady and inconsistent age. He will inadvertently throw a point of view, and will be staring at you, whether you find it or not.　　He has a sense of superiority, which he says, "It's really hard to start a business, but we enjoy it now, and we have other experiences that we can't give." The trio are being transformed into businessmen by the media, although at present they are not comfortable with them. As Bai Penghui, industrial civilization, the female wolf and the absurd male wolf gave birth to two pups, one businessman, the other intellectuals, their common prey is human nature.