Take stock 10 big O2O entrepreneurial opportunity Point don't block the giant road

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To do a comprehensive O2O platform, will certainly not still like buying a hundreds of dollars to buy a template and then talk about a few businesses can be online as simple, it needs to have a lot of foundation, need to have several conditions.

O2O The concept of fire for a year or two, although the entrepreneurial projects in this area to catch a lot, in particular, some investors should be deeply aware of the 10 business plans received in the estimated 5 are labeled O2O, but at present, whether for users or businesses, unmet needs also have a lot of opportunities.

This article has sorted out 10 O2O starting point for entrepreneurs to pay attention to O2O opportunities for the entrepreneur reference.

One, do vertical, do not make block giant road integrated platform

To do a comprehensive O2O platform, it will certainly not be like buying a hundreds of dollars to buy a template and then talk about a few businesses can be online as simple, it needs to have a lot of foundation. have enough money and technical strength that's needless to say, in addition to the following conditions may be required:

1, the user base: Want to do a comprehensive O2O platform, if it does not have a user base, it must be ready to burn a lot of money;

2, business resources or push force: If the business resources are not ready-made, although it can be achieved through the establishment of a large BD team, but also to burn a lot of money;

3. Payment Tools: It is particularly important for large platforms to have their own third-party payment tools, first, or will be more than Taobao cash flow if not for their own control of nature is the risk is not small, and many people fantasy O2O large data This gold mine, want to dig deeper, this is basically a prerequisite;

4, Map: This point is not necessarily necessary, but with words will naturally be more competitive, because the map is one of the O2O entrance.

From these points of view, to do a comprehensive O2O platform, basically only Tencent, Taobao and other giants can have some hope. And for the general entrepreneur, aside from the other conditions, in terms of users and businesses, in the end is the first chicken or egg the problem will be enough to make you headache.

So, for the average entrepreneur, try not to block the giant's way, choose a vertical industry, to make the Giants can not reach the depth.

Second, less touch catering, small industry

2012 National Catering Market scale of more than 2 trillion, is the life service industry inside the largest piece, which also led to the catering O2O is undoubtedly the most intense competition in a field, including many giants, everyone is mainly staring at the catering, but for funds, Resource strength General Entrepreneurial team I recommend avoiding food O2O as far as possible.

First of all, the competition is not to say, the main business is catering, Tencent (QQ food, micro-letter), Ali (Poly cost-effective, Alipay, Taobao local life), Sina Micro-bo (micro-food), such as Giants and many group buying sites, are currently in the food and drink this battle;

Secondly, a large number of catering businesses, BD pressure is very large;

Third, the catering industry currently presents the "four high and low" situation (rent prices, high labor costs, high energy prices, high raw material costs and lower profits), has not much space to the line;

Finally, the food and beverage information problem is also very troublesome, is not Kai-Fu Lee said before the low level of information technology, after all, the current food and beverage information after more than more than 10 years of development has become more and more popular, any kind of well-known restaurants are basically information, but because of catering information enterprises and catering enterprises, In the entire industry, the ratio is very low, resulting in a variety of catering enterprise information is not standard, non-standard, and online docking up very laborious.

And there are many service industries, relative to the catering industry to "simple" many, some industry may be a city BD dozens of businesses can basically play, and this small industry, the current competition is relatively less, some profit space than catering industry to higher. For entrepreneurs, these small industries should be the focus of attention. In fact, do not underestimate these small industries, do a good job is no better than catering these big industry, like focusing on the convenience of services O2O this piece of 19e,2012 annual revenue has exceeded 10 billion.

Third, the major industry subdivision

If you really want to consider the catering and other competitive industries, then I think it is best to dig into the opportunity to subdivide, should not blindly imitate the public comments, coupons, group purchase, Taobao and other models, try to dig some small, personalized and other needs, or into the socialization of elements to carry out some innovation, Like home food will be mainly for those who do not send out of the restaurant to provide errand services, flying banquet network from the point of view of the gift to do online ordering and so on. Subdivision needs to find not only can not blindly rely on concessions, even a premium user is willing to pay.

43 or two or three-line city localization

In a short time, or for a longer period of time, the Giants are basically too busy to take into account a small number of cities, currently they are basically concentrated in the north of the broad and deep in the first-tier cities, so the two or three-line city of O2O for entrepreneurs will have a certain window period, if you can use this opportunity to develop Even if the giant's hands reach the two or three-line city, the local entrepreneurial team will have the strength to contend with, like many large national group buying sites, in many cities is a crushing defeat.

V. Integration of IDLE Resources

In this regard, I am not sure to use the "integration of idle resources" to describe whether rigorous. But the main meaning is similar to short rent, easy to use cars, e generation of this project, their point of entry has a common ground, that is, the service is basically no offline entity stores, so this service provider on line marketing needs will be more intense, in addition, these services do exist some resources idle, And most of the personal resources, this actually some similar Taobao Consumer-to-consumer mode, but they are not products but services, Taobao first Consumer-to-consumer, and then the development of the cat, largely lies in these small c better integration of some of the first time to pry those big B is difficult.

Vi. Position + Light decision

O2O has become a focus of attention, to a certain extent, thanks to the rapid development of mobile Internet in the past two years, because O2O is currently recognized as one of the few major mobile internet profit models. And through the mobile internet to achieve O2O, now basically only "location" this road a little more reliable, but it is not omnipotent.

Which service users will choose and buy via mobile phone? Basically will be some relatively light decision-making, eat a meal, sing a song, do a spa or manicure and so on, and many times the user is outside, more eager to find the right to provide services to the business, so the demand for the location of natural more harsh. And for those larger decisions, such as photographing wedding photos, looking for decoration and other services, I think there may be very few people through the mobile phone to make decisions, and users of this type of service is not high demand, Xicheng users are completely likely to choose Dongcheng merchants to take wedding photos.

Seven, the pain point larger industry

Although many service industries have some pain points, but some pain points will be slightly smaller, and many industries pain point is still relatively large. Like catering industry, as a whole, because the public comments and other platforms on the business constraints, has been the consumption experience than before, a lot more pain point is relatively small.

Which service industries have more pain points? To put it simply, at least 58 of the same city and other classified information on the service industries are basically the pain point of the larger, because at present these services, even if it is not real transactions of the comments are not, just some miscellaneous and poor information list, the O2O of such services, The user experience of the promotion space is relatively large, which means that it is easier to attract users or even change the user's original habits.

Eight, less spelling concessions more spelling other value

At present, many people do O2O or buy the thinking, it seems only to use concessions to attract users, and always let the business concessions, discounts, and so on. And simply rely on concessions to attract users, for the business does not have much long-term value, therefore, because the super low discount, can be said to have formed a vicious circle, the user because of ultra-low discounts to buy-businesses have no profits nor return-business services do not have the initiative-the user experience is very poor-users do not buy, businesses do not play, Group purchase website closed down.

Is there really no other value to attract users besides concessions? This is certainly not the case, there are many points of value can be dug, such as intimate experience, fast--let users spend as little time as possible to choose, buy services, social, quality of service is bound and secure; Of course, the appropriate preferential drive is not entirely to be considered, but should be as little as possible to the concessions, as far as possible to maintain reasonable, not at the expense of the quality of business services at the expense of concessions.

Nine, small and beautiful

Suppose that if the group purchase site has been holding a day or a day a group, instead of the current day thousand, carefully check the quality of each package at the same time control the good quantity, generally sell a hundreds of copies will not sell, spend more energy to urge the business to do a good job to protect consumer experience, such a team of 10 people, Is it going to be a good life? It is a pity that many people have come to the goal of financing and acquisition, and naturally the temptation of scale is irresistible.

and O2O Entrepreneurship, I think this is a good choice, do a little, do a bit, slowly form word-of-mouth, not rely on concessions can also attract users, so the profit space up, the value of the business is also greater, and finally not rely on financing also can live well.

Ten, selling water

Continue to say group purchase, in group buying this wave of gold rush in the real money of what? So far the answer is certainly not a group buying site, but media, audience, group buying navigation, SP company, call system providers, such as "sell water" people. In the next O2O market, the sale of water will also have a lot of opportunities. O2O selling water mainly has the following two directions:

1, sold to online companies: This direction can be referred to the current number of electric companies to provide third-party services to the opportunity. With the increasing number of O2O projects, the conditions for selling water are becoming more and more mature;

2, sold to the merchant: In the future, millions of of the line under the service business will come to the line, this trend is inevitable. At present, there have been many businesses in the preparation or are carrying out some attempts, especially some have a certain strength, cash flow is also abundant large chain service businesses, because there is no such as the electricity business inside Taobao as mature as the O2O platform, including the public comments also increasingly unable to meet their needs, Cause many large businesses are ready to play their own direct, which naturally there are many opportunities, such as information, technology, marketing, operations and many other needs. As recently as a large restaurant chain owner told me that they spent nearly 20 million last year to get information, at present, and a well-known microblogging marketing company to communicate, the other side mentioned a microblogging marketing services program, only two months to serve the price 1.28 million, and he has basically decided to pay, but this is only the beginning, According to his plan, there will be more investment in O2O.

The above cut-in point, mainly is to O2O entrepreneur how chooses the profession and the direction carries on some preliminary analysis. In the selection of the entry point, the next most important thing is not to do the site, but really deep into the offline, deep understanding of the industry, otherwise, the point of good, you may also be difficult to cut in. (Author: Zhu Gang, managing director of Product Path Network)