Talking about innovation: the dead point of internet entrepreneurship boom

The news of the so-called innovation in the domestic network industry has nothing to do with innovation, it is the movement of capital level and market operation level. Taobao Mall brazenly launched a high threshold occupancy conditions, triggering the network of retail industry tsunami; Grand resolutely decided to recover the listed shares, ready to return to the A-share market; A number of companies in the network video market is unquestionably holding a group for the winter, should be competing with each other to become the enemy of the in-laws; Strict and the sound of restrictions, a wasn't ... In short, in the theme of no innovation, the Internet industry whack.

Under the effect of force majeure, most of the innovation achievements in the network industry have been blocked outside the country in recent years. Ordinary users to the normal use of Google, Facebook,twitter,youtube and other services, Amazon's e-books can not be promoted in the country, foreign online games more difficult to obtain the right to survive, which makes hundreds of millions of Chinese netizens became the network world second-class citizens, became not contact. Originally, domestic network company can turn bad thing for good, use this period of time trenin, innovation, strive to catch up with even local more than a larger. I did not think that everyone is another idea, bad currency expelled the good currency should strive to upgrade to the good currency, but more and more to the direction of counterfeit money. If the blue sea is afraid to go, at least in the Red Sea to struggle, did not expect everyone would rather play in the shore of the mud war, but also from time to moment shake the mouth of the muscles as a hero.

Taobao is divided into three, from the announcement I have some confusion, this may be from the operating level or the level of capital operation is somewhat embarrassing, but the logic of the development of the Internet is not through. Amazon from the early development of simple selling books to today, b2c,b2b2c,c2c all kinds of patterns, e-books, tablets, cloud computing, warehousing logistics have nothing to do, but still adhere to a common platform strategy. This has great benefits in the areas of branding, technical support, operating cost control, corporate governance, marketing and even industrial expansion. In the WEB2.0 era, the common platform is a battleground for big players, from Facebook, Apple and Google's innovative direction and the actual results of the platform to see the strategy is certain. Domestic companies are keen to split up a separate portal for each new business, mainly because of the low technical capacity, the inability to establish a generic technical framework, and the lack of managerial capacity such as internal distribution of interests and power disputes, which in the long run is a big loss. Taobao Mall sudden high fees caused by the business rebound is the spin-off strategy implied by the consequences of the initial performance.

The grand recovery of shares, on the surface is because of dissatisfaction with the international capital market for the grand development of the negative response, in essence, the failure to declare its basic strategy. The so-called "aircraft carrier strategy", that involves more business, investment and management of the number of companies, their own aircraft carrier, it is too superficial understanding. The real "aircraft carrier" should occupy the upstream of the industry, the control platform, standards and business model, drive, guide and control the common development of the middle and downstream enterprises. Who can say that Facebook or Apple is not an aircraft carrier? Although they only have a domain name, a platform, a corporate entity, but they are indeed leading the development of industry, with many companies breathing, a total fate. Simply rely on capital to engage in parallel expansion, directions, with the increase in quantity to replace quality promotion, even if the company engaged in more, involved in the field again wide, also can not become an aircraft carrier. withdrew from Nasdaq, trying to return to the A-share market, as the football team announced it would no longer play in the World Cup and return to China. This may have some capital-level gains in the short term, but in the long run, Shanda has abandoned attempts and efforts to become a leading player in China's online industry. Some years ago, we saw Tom Retreat, who remembers this company today? I wish grand not to repeat it.

The survival of Weibo is not entirely in the hands of the operator itself, and somewhat resigned. However, the real challenge of Weibo is how to integrate with the operators ' original business and drive the whole business into the WEB2.0 era. Unlike Twitter, the inventor of this model, Twitter is a company that makes only one platform and one business, while domestic microblogging operators are developing micro blogs on the basis of their original successful business. So, the real challenge of Weibo is how to integrate with operators ' original business and drive the whole business into the WEB2.0 era. Otherwise, it is inevitable that the elimination of the long, left hand hit the awkward situation of the right hand, micro bo difficult to become the operator into a new era of breakthrough, but may be transformed into a common network products and services.

As a result of the lack of innovation, China's network industry in the past technology and product-driven companies to decline, instead of more replication, imitation and even plagiarism. and capital and market-driven companies are on the way. This is the sadness of China's internet industry, but also the misfortune of Chinese netizens.