Ten years of wind and rain-cnnic the 10 anniversary of the Internet's image promotion

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As the China Internet Network Center (CNNIC), which is approved by the Ministry of Information Industry, we need to establish the enterprise image of infrastructure builders and operators of Chinese information society in the public.

But the domain name is not a field of high public concern, and the potential users of domain names are only concerned about their network identity and other business value, the domain name resource provider's concern is relatively low. Therefore, how to further trigger the target audience's attention to cnnic, and then recognize and identify with cnnic corporate image, become the key issue in this case.

Of course, CNNIC has its unique government background and authoritative expert resources, is the development of China's internet industry is an important strategic support agencies, and, April 20 is the Chinese Internet 10 years of birthday, and Cnnic is located in the Chinese Academy of Sciences Computer Network Information Center is the birthplace of China's internet, CNNIC is the participant and recorder of the history of Internet development, and the father of the Internet Vinton G Cerf will participate in the IPV6 Summit Forum at almost the same time April 12 ~ 15th, and a bigger background is: The global Internet industry is beginning to warm up and back to the center of public opinion, Also received a high degree of attention from all parties.

"Wind and rain decade of fruitful" public relations planning tightly seized the public good card, to create a birthday-China's Internet 10 anniversary celebration, to create a topic-China's Internet development 10 years. Whether it's the activity itself or the subsequent spread, it's all about a theme: Want people to focus on the heroes behind the scenes, technical heroes, not just wealth heroes. From the public interest point of view, in such a public opinion atmosphere, display cnnic corporate image. So that the cnnic such a professional body, behind the scenes of the hero in the public's popular way to promote and show:

April 14, with the help of the father of the Internet Vinton G. Cerf to Beijing in April to participate in the IPV6 Summit forum for a short stay, invited to visit the birthplace of China's internet-the Chinese Academy of Sciences Computer Network Information Center, visit the Chinese Internet founder Chan Hualin together with the mainstream media interview, With the influence and appeal of internet founders of China and foreign countries, the topic of 10 years of Internet is detonated, which conveys the cnnic viewpoint and embodies cnnic value.

April 19, the Hundred-scale Internet 10-year celebration event, the event and the previous business people on the way to show the biggest difference, is to invite ten years to make outstanding contributions to the Internet industry behind the hero-dedicated to the top experts and scholars of internet research in China, to caress this memory shake, Reviewing the ups and downs of China's Internet over the past 10 years, and inviting the government authorities to Mii the leadership to the experts and scholars to give full recognition of the contribution. The celebration ended in a sublime and touching atmosphere, impressing the guests and the media.

Cnnic with the Internet 10 years of the topic of the creation and the Chinese Internet 10 birthday to create a good transfer of their own corporate image, in a short week after April 14, the major media are scrambling to report that more than 100 sites, the press published more than 50 related articles, People's Daily, China Youth Daily, Beijing Youth Daily Sohu, NetEase and other references to the concept of the Internet 10 years, spontaneous large-scale feature report. Within 1 months, the central political affairs and mass media mainly, and coverage to Guangzhou, Shenzhen, Shanghai, political and urban media reports accumulated more than 110, network media for more than 230. On the other hand, many mainstream media have quoted the concept of "Internet 10 years" as a spontaneous and lengthy feature report, which sparked a 10-year discussion on China's Internet, and in these discussions and activities, CNNIC was invited as a major guest.