The enterprise of the unpopular industry only makes the brand word, the target word and the long tail word enough?

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Recently, and a lot of corporate friends to communicate, only to find that the Internet is now on the internet there is a very pit phenomenon. A small business is either only in doing SEO site rankings, but also in accordance with Search engine optimization seo point of view to do the site, to do business brand words, in the industry to do the product vocabulary and product problems such as long tail word ranking. There are a lot of enterprises although the site does very bad. But their rankings are up. Think that's enough. There are many sites that have been done for a long time. But there is no real good marketing effect on the Internet. No orders were generated. But what are we going to do with this kind of phenomenon?

We can only go to do our Internet SEO rankings. There are many owners and enterprises have entered a state of disappointment. I have lost interest in treating the Internet. Even entered the difficult. Then the advent of the Internet how do we do marketing, in the search engine marketing we will say the industry around us to do the product keywords and brand keywords and long tail keyword to achieve rankings. We have done these rankings. But for our industry search engine to do very little traffic. I remember what was said in the book.

Search engine is a core channel for our industry to understand users. He is our absolute judge pen. But have we ever thought of one thing. In fact, we do search engine marketing. We need to do a lot. Search engine is a mass of information carrier. Don't forget about our unpopular industry. Their own keywords to achieve the rankings. We also have a upstream and downstream phenomenon in the industry.

For example: We want to do SEO optimization, we can learn through the system to improve our ability to optimize. But we upgraded the SEO ability is enough? Need to know our SEO upstream build station. Perhaps many of us do not know how to build a station. Then you want to do a good job SEO optimization needs to learn this aspect knowledge. I know there is an agency SEO Research Center 0 Basic Learning SEO. To understand and learn about open source Program website construction.

Then we understand SEO optimization upstream. We need to do a good job of SEO downstream, downstream is what that is the topic we are talking about today. We do a good job of the natural rankings of search engines how do we do it? Let's improve our traffic and learn more about the industries we do. This involves the search engine network marketing.

That for search engine marketing, we have just said that we have done our industry brand words and long tail words and target words.

Then we are covered in our industry. Of course, we can also do some of the platform's long tail words and the layout of the target word. Why we do not have the flow and transformation. Platform is also important. Because our website is not so good audience, we need to go to the platform of our industry to publish information. Attract users to focus on our brand again. Because the search engine user many decided to visit your website product. Decide to buy your products. Need to look at a lot of information. Have a certain knowledge of your site will buy. For example, for many products. When the user does not understand the product. They like to go from Baidu Encyclopedia, as well as Baidu News to see, from Baidu Encyclopedia to understand which company this product. Because the encyclopedia is more authoritative. They will also go to Baidu News to see if there are related reports. This increases his information about your product.

So this is one, and the other is that we need to reach the upstream and downstream of our industry.

such as a mobile phone sales. The Old man machine. Then there may be little attention to the elderly machine crowd. But we need to do a good job of our keyword optimization and ranking and understanding the needs of the elderly machine's information layout of the long tail. This is an original coverage of information. What about the people who didn't know about the product? We need to expand downstream. It is those who need the old machine, the people who can buy the old machine. For example, young people honor the old. Need to buy for old people. What platform they are on. Then targeted recommendations. Let them know that there is such a product. So that they can do filial piety through this product. For example the old person also needs products. You need to contact your children's older friends and their purchases will be recommended on those platforms. This is our downstream.

When you know this product, he will pay attention to your quality, understand your product is not practical, and which company produced. So we need to be targeted to cover our upstream. Brand Mobile Forum, mobile phone production and communication community. to cover it.

Summary: The main thing for everyone is that we are doing search engine marketing, we can do a lot of vocabulary. Not only our brand words, long tail words, target words. But also has our upstream user, the downstream user carries on the Coverage keyword. So the massive data of search engine is very big. Whether we can cover the information in many ways. It's about whether we're going to do the market well.